When it comes to eCommerce there are plenty of content management systems available in the market like Opencart, Woocommerce, Shopify and many more. But amongst all Magento is the most dominant eCommerce platform to build and run the eCommerce website efficiently without any difficulties. According to a survey, of all the eCommerce websites existing today, a majority of them are built on Magento platform.
Magento extends virtually everything an eCommerce website would want today right from the display of products and customer service to effective online transactions. Let’s have a look at few things that prove why Magento is the most preferred platform than any other eCommerce platform that exists today.
Open for All
Magento is an open source platform which means it is free to download and install. Anyone can start building their own eCommerce site by downloading Magento without having to pay anything. Along with being open source, Magento extends its services with it paid versions too. Magento comes in 3 version:
Magento Community Edition (free)
Magento Enterprise Edition (paid)
Magento Go (paid & hosted on Magento’s servers)
The community edition is the most used version as it is an entirely open source one and is known to have the largest community of developers. You can customise the code the way you want and use tools and extensions available in the marketplace.
Customisation at its peak
The concept and working principle of one eCommerce business are different from another. One cannot just simply implement the design and services of a home furnishing site for their clothing store.
As we now know that Magento is an open source platform and also created essentially for eCommerce, it is extremely modular and customisation. Magento platform will help you to easily customise your website based on your eCommerce business requirements.
Not only this, with Magento you can not only design the front end the way you want it but you can also alter the backend of the site as per your business needs, thereby building a site that is both user-friendly and efficient.
Fit For Smartphones
Mobiles are just everywhere, and with the ever-increasing use of smartphones, people are no longer using desktops to shop online. Today more and more people are using their mobile devices to surf online and access websites.
Thus it has become all the more important to build a site that is mobile friendly too. Magento platform has mobile friendly technologies bound to it thanks to its HTML5 capabilities. Magento optimises your site for mobile phones by extending drag and drop features, scalable images and gesture-based controls for all kinds of screen sizes.
Third Party Apps Integration
Your eCommerce store may need applications for processes like payment, shipping and tracking for its effective functioning. Magento extensible API enables you to integrate any sort of app or plugin of your choice to your website with much ease.
Host of your choice
If we compare to other eCommerce platforms like Shopify, the Magento platform enables you to choose the host you want for your website. This means you have the freedom to select the host that benefits you economically. Not only this if you wish to change the host of your website midway Magento allows seamless switching of the host until you are satisfied.
No more waiting
Majority of the users today wants a site that loads within seconds. If a site takes much time to load the users will eventually choose to leave the site rather than waiting for it to load. With site loading time being so important, retailers would rely on a platform that will load their eCommerce website really fast. Magento, with the help of varnish, quickly catches the pages of your site, retrieves information from the database within seconds and loads the page much faster so that the customers don’t leave your site without shopping.
Multiple Stores on One System
Unlike other eCommerce platforms, Magento lets you run multiple stores from the same backend system. This is a big advantage as other platforms let you run one store per system. Having the same backend doesn’t mean you have to compromise with the design, you can design completely different layouts for each store on the system. Thus if you own multiple stores for different brands and are looking for one common centralised admin panel then Magento should be your only choice.
Magento is Safe and Secure
You are left with no choice when it comes to your store safety. It is a much essential aspect of your store that you shouldn’t overlook while searching for an eCommerce platform. We often hear news of cyber crimes and data breaches but you need not worry as Magento is handled by a team of developers rather we say experts. These experts make sure that your system is safe and secure by constantly looking for errors and breaches and eliminating them.
Wrapping it up
At the end what matters is that Magento is one of the most flexible, customisable opens source system that has the capability to run even the most intricate eCommerce website effectively with an intention to give the great experience to its users. We hope we have given you enough reasons to give it a try. If you are looking for Magento experts to build your site we are happy to help you. Contact here.