Top 7 Use Cases of AI in Magento 2
In today’s fast-paced eCommerce world, leveraging artificial intelligence (AI) is no longer a luxury—it’s a necessity. At Kiwi Commerce, we’re passionate about helping businesses maximise the potential of Magento 2, and AI is a key driver in that journey. Whether you’re looking to boost conversions, personalise shopping experiences, or streamline operations, AI offers transformative solutions right at your fingertips.
Here are the top 7 use cases of AI in Magento 2 that are shaping the future of online retail:
1. Personalised Product Recommendations
AI-powered recommendation engines analyse customer behaviour—such as browsing history, purchase patterns, and search queries—to deliver highly relevant product suggestions. This not only improves the shopping experience but also increases average order value and customer retention.
In Magento 2, tools like Adobe Sensei or third-party AI recommendation engines can be integrated to provide real-time, data-driven suggestions.
2. Intelligent Search Functionality
AI enhances on-site search by understanding natural language, autocorrecting spelling mistakes, and predicting what users are looking for, even with vague queries. Magento 2 merchants can integrate AI-driven search platforms like Elasticsearch or Klevu to deliver faster, more accurate results that improve user experience and reduce bounce rates.
3. Automated Customer Service with Chatbots
AI-powered chatbots and virtual assistants are revolutionising customer support by handling queries 24/7. From answering FAQs to processing returns, these bots free up human resources and offer immediate assistance, enhancing customer satisfaction.
Magento 2 can be integrated with AI chat platforms such as Drift, Tidio, or custom-built bots for tailored support.
4. Dynamic Pricing and Discounts
AI algorithms can analyse market trends, competitor pricing, and customer demand to automatically adjust pricing and create targeted promotions. This ensures your pricing strategy is always competitive and optimised for profitability.
Magento 2 supports dynamic pricing through extensions and API integrations that work seamlessly with AI models.
5. Fraud Detection and Security
AI plays a crucial role in fraud prevention by detecting unusual patterns and flagging suspicious activities in real time. By analysing transaction data and user behaviour, AI systems can reduce chargebacks and protect sensitive customer information.
Magento 2 merchants can integrate fraud detection tools like Signifyd or Riskified to automate this process.
6. Inventory and Supply Chain Optimisation
AI helps forecast demand, manage stock levels, and optimise supply chains. By understanding historical data and real-time trends, it prevents overstocking or stockouts, keeping your operations efficient and cost-effective.
Magento 2 supports integrations with inventory management platforms that use AI to streamline logistics and improve forecasting accuracy.
7. Content and Email Personalisation
Using AI, you can dynamically personalise content, product recommendations, and email campaigns for each user segment—or even individual customers. This improves engagement, click-through rates, and conversions across the board.
Magento 2 works well with platforms like Mailchimp, Dotdigital, and Klaviyo, all of which incorporate AI to automate and personalise customer communication.
Final Thoughts
AI is not just a buzzword—it’s a powerful tool that, when combined with the flexibility of Magento 2, can propel your eCommerce business forward. At Kiwi Commerce, we specialise in helping merchants harness the full potential of Magento through smart, scalable, and future-ready solutions.
Ready to take your Magento 2 store to the next level with AI? Get in touch with us today—we’d love to explore how we can help.
