Contact Info

Get A Quote

🔥 Introducing the Lizha Hyvä Template – Sleek, Fast, and Powerfull Buy Now 🔥

shape-img
Brook Suspension
Logo
Platform Magneto
Solution B2C B2B
Industry Automobile
Services UI & UX Design Development & Integration Growth Support
OUR GROWING IMPACT

We Are Increasing Business Success

0 %

Increased Revenue

0 x

Organic traffic increase

0

Stores deployed

Brook Suspension

Accelerating Growth Together: From UK Roads to Global Rides

Brook Suspension has earned a solid reputation in the UK as a trusted supplier of premium motorbike parts. However, despite having a Magento 2 website, much of its digital potential was still untapped.
Organic traffic was on the decline, product pages weren’t fully optimised for conversions, and opportunities for expansion beyond the UK were limited.

That’s when Kiwi Commerce stepped in not just as a development vendor, but as a long-term digital partner who understood both the technical and business sides of growth. Together, we transformed the website’s homepage and product pages with a user-focused design and implemented strong on-page SEO strategies.

Within the first two to three years of collaboration, the site’s turnover doubled, marking a major milestone in Brook Suspension’s growth journey. Today, the brand continues to accelerate forward, shifting gears from UK roads to global rides.

Technology Stack

Client Testimonial

Kiwi Commerce completely transformed our online presence. From fixing technical issues to improving SEO and redesigning our product pages, their work delivered tangible results. We now operate a stable, high-performing, and internationally scalable store, thanks to their expertise and dedication.

Challenge


Brook Suspension’s Magento setup appeared functional but was limited by deep-rooted technical and structural issues that affected performance, SEO visibility, and scalability. Key challenges included:
  • Inconsistent user experience: Product and category pages lacked UX clarity, causing high bounce rates and poor engagement.
  • Unstructured product catalogue: Thousands of SKUs were poorly categorised, complicating navigation and internal management.
  • Checkout drop-offs: Lengthy, multi-step checkout and address input errors led to frequent cart abandonment.
  • Code inefficiencies and performance bottlenecks:Legacy code and unoptimised scripts were increasing server load and slowing the site.
  • SEO & data visibility issues: Missing schema, poor metadata, and misconfigured analytics restricted insights and discoverability.
  • Limited global scalability:The website only served the UK market, with no infrastructure to support international audiences.

Brook Suspension needed a scalable, SEO-friendly, and high-performing eCommerce solution that could support long-term global growth

Solutions


We delivered an end-to-end digital transformation for Brook Suspension, a mix of performance optimisation, SEO revamp, and experience-driven design.
  • Stable Multi-Store Infrastructure: Seamless operation across .co.uk and .com with unified backend management
  • UI/UX Enhancements: Redesigned key pages for faster navigation and better mobile responsiveness.
  • Continuous QA & Maintenance: Established an agile framework for ongoing testing, support, and feature rollouts.
  • Performance Boost: Reduced load time by over 30% through caching, CDN integration, and code optimisation.
  • Technical SEO Setup: Implemented schema, XML sitemaps, and structured metadata for improved crawlability.

Our Approach

    Technical Optimisation & Stability
  • Resolved recurring Magento 2 bugs and optimised caching, database, and codebase for faster load times.
  • Upgraded the Magento core and applied all essential security patches.
  • Set up a dedicated staging environment to ensure safe, tested deployments.

    Smart Integrations & Automation
  • Integrated shipping and payment APIs for real-time tracking and flexible checkout options.
  • Implemented a custom ERP integration for automated inventory sync and order processing.
  • Added Locate Address Lookup to speed up checkout and reduce entry errors.

    Enhanced UX & Conversions
  • Redesigned homepage, category, and product pages for better navigation and engagement.
  • Simplified the checkout process to make purchasing faster and more intuitive.
  • Integrated customer reviews and visual trust elements to improve conversion rates.

    SEO & Global Expansion
  • Conducted a full SEO audit and implemented on-page fixes, meta tags, and schema markup.
  • Structured URLs and created geo-targeted content for international visibility.
  • Enabled multi-store functionality (.co.uk and .com) to support regional pricing and localisation.

Result

Driving Global Growth with Speed, Stability, and Strategy

Within just a year, Brook Suspension achieved a remarkable 100% increase in sales and 2× growth in organic traffic, attracting higher-quality visitors. The brand successfully expanded its presence across Europe and other international markets while streamlining operations and enhancing backend management. With a reduced bounce rate and improved checkout conversions, customer engagement and satisfaction reached new heights.
The implementation of a stable, scalable multi-store architecture (.co.uk and .com) further strengthened the foundation for global growth. Alongside significant improvements in turnaround time and support quality, Brook Suspension built greater client trust and long-term reliability. Today, it operates a fast, secure, and globally scalable eCommerce platform continually growing with Kiwi Commerce’s ongoing technical and strategic support.

Get In Touch