The Power of Personalisation in Email Marketing: How to Get It Right
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The Power of Personalisation in Email Marketing: How to Get It Right

Turn generic emails into tailored experiences that convert In 2025, customers don’t just prefer personalisation — they expect it. With inboxes flooded by daily promotions, updates, and newsletters, a one-size-fits-all approach simply doesn’t cut it. Whether you’re running an eCommerce store or a service-based business, personalised email marketing is no longer optional — it’s essential….

Using GraphQL: A Modern Approach to Data Handling in Web Development
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Using GraphQL: A Modern Approach to Data Handling in Web Development

At Kiwi Commerce, we’re always on the lookout for technologies that make web development faster, more flexible, and more scalable. One of the standout tools gaining serious momentum in recent years is GraphQL. Originally developed by Facebook, GraphQL has changed the game when it comes to how we handle data in web apps. Unlike traditional…

Magento and the Metaverse: How Virtual Shopping is Evolving
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Magento and the Metaverse: How Virtual Shopping is Evolving

The world of e-commerce is evolving rapidly, and the emergence of the metaverse is transforming the way businesses connect with customers. Magento, one of the leading e-commerce platforms, is adapting to this shift by integrating with metaverse technologies — enabling immersive and interactive shopping experiences that move beyond traditional websites. For forward-thinking merchants, this evolution…

How Colour Impacts Your Website: The Psychology Behind Effective Web Design
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How Colour Impacts Your Website: The Psychology Behind Effective Web Design

It’s not just about making your site look attractive—colour has a profound impact on how users perceive your brand, navigate your site, and even make decisions. From evoking emotions to influencing conversions, the colours you choose can make or break your website’s success. In this blog, we’ll explore how colour impacts your website and how…