Looking to elevate your Adobe Commerce (Magento 2) site? Adobe Optimizer, powered by Adobe Target, brings intelligent A/B testing, multivariate experimentation, and AI-driven personalisation directly into your Magento setup. With a seamless integration, it helps deliver customised content, improve conversion rates, and test user experiences—without interrupting daily operations. Key Features at a Glance What You…
In today’s fast-moving digital world, building applications that are scalable, flexible, and easy to maintain is more important than ever. That’s where Microservices Architecture comes into play — a modern approach to software development that breaks applications into small, independent services. At Kiw Commerce, we believe in making complex technology accessible. This guide will walk…
Magento has long been a trusted name in ecommerce. But ever since Adobe acquired the platform, many in the community have been asking the same question: what’s next for Magento? With updates like Magento 2.4.8 still being released, it’s clear the platform isn’t going anywhere just yet. But at the same time, Adobe’s focus is…
In today’s fast-paced eCommerce environment, customers expect instant and accurate search results. If users can’t find the right product within seconds, they’re likely to leave your site and shop elsewhere. To address this, Adobe Commerce (Magento 2) offers Live Search powered by Adobe Sensei, an AI-driven tool that significantly improves product discovery and conversion. In…
On 10 June 2025, Adobe issued a critical security bulletin APSB25-50, targeting several severe vulnerabilities in Adobe Commerce and Magento Open Source platforms. This update is vital for merchants and developers to prevent potential exploits involving cross-site scripting, privilege escalation, and unauthorised access. If your store is running one of the affected versions, immediate action…
Magento 2.4.8 officially launched on 8 April 2025, bringing with it key improvements in security, performance, and platform stability. Whether you’re a merchant or developer, this release is essential for maintaining a secure, modern, and high-performing eCommerce store. Here’s a breakdown of the most important updates and what they mean for your business. Security Enhancements…
A Practical Guide from Kiwi Commerce In today’s fast-moving eCommerce environment, connecting your Magento 2 store with your ERP (Enterprise Resource Planning) or CRM (Customer Relationship Management) system is no longer optional—it’s essential. Seamless integration ensures real-time data flow between your storefront and back-office systems, enabling efficient operations in inventory management, order processing, customer engagement,…
Magento 2 extension attributes offer a flexible way to extend core and custom entities without changing their original classes. These attributes are especially useful when working with APIs, enabling additional data to be added to API responses or set via API requests. In this guide, we will walk you through how to create an extension…
In the fast-paced world of e-commerce, where customer expectations evolve rapidly, staying ahead requires more than just a platform—it demands a partner. Magento, part of the Adobe family, serves as that partner, empowering businesses to innovate, lead, and scale. Here’s why Magento is not just a platform but a movement, reshaping online commerce globally. Why…
Magento and Shopify are two of the most popular eCommerce platforms, each offering unique strengths. Choosing the right platform is a crucial decision for any online business. To help you decide which is the best fit for your store, let’s compare Magento and Shopify across several key aspects. 1. Ease of Use: Shopify Wins for…
Magento is a powerful e-commerce platform, widely chosen for its flexibility and scalability. However, the complexity of Magento 2 also brings potential challenges for developers and store owners. Without proper planning and technical implementation, the benefits of Magento can be easily undermined by common development mistakes. These errors can affect the site’s performance, security, SEO…
In today’s competitive online marketplace, choosing the right e-commerce platform is essential for the success of your business. With numerous options available, Magento stands out as a top contender for businesses looking to build robust, scalable, and flexible online stores. Whether you’re a small start-up or a large enterprise, Magento offers a range of benefits…
