Mobile devices now drive 72% of eCommerce traffic but generate only 42% of revenue. That 30-point gap is not a traffic problem it is a UX problem. KiwiCommerce is a UK-based team of eCommerce UI/UX designers who design with conversion in mind, not just appearance. Designers who know what Shopify, Magento, and WooCommerce can actually deliver before they open Figma. 250+ projects since 2016.
Design that looks right in Figma but causes implementation problems for a Shopify developer is not finished design. And UX decisions made without analytics data tend to reflect the designer's preferences rather than your customers' behaviour. Our eCommerce UI/UX designers work from evidence, design within real platform constraints, and measure outcomes in conversion, not aesthetics.
Get In TouchOur designers know what Shopify, Magento, and WooCommerce can deliver natively versus what needs custom development. Designs that cannot be built efficiently on the target platform are not good designs, whatever they look like in Figma.
UX decisions made without analytics, heatmap data, and session recordings reflect opinion, not behaviour. We review what your store data shows before wireframing begins.
Mobile drives the majority of eCommerce traffic on most stores. Our designers treat mobile as the primary design surface, not a scaled-down version of the desktop experience.
Annotated Figma handoffs with spacing, type specs, and interaction notes remove ambiguity between design and development reducing back-and-forth and the rework that adds weeks to a build.
The Baymard Institute's 2025 research puts the average cart abandonment rate at 70.22% and identifies 35.26% as the potential conversion lift achievable through checkout UX improvements alone on large eCommerce sites. That is not a marginal optimisation. On a store generating £500,000 per month, a 10% improvement in checkout completion adds £50,000 per month before any additional traffic.
The mobile gap matters separately. Mobile devices drive around 72% of eCommerce traffic but generate only 42% of revenue. Cart abandonment on smartphones sits at approximately 85%, compared with 73% on desktop. The causes are consistent: forms too complex to fill on a touchscreen, checkout flows designed for keyboard and mouse, and product pages that show the desktop layout on a device a third of the width. These are not device problems; they are design problems, and they are fixable.
Good eCommerce UI/UX design works at two levels: UX determines the structure, the journey, and where friction is eliminated. UI determines the visual layer hierarchy, readability, and trust signals that make a buyer feel confident completing a purchase. Fixing the wrong layer wastes time. A checkout with high abandonment because of too many steps is a UX problem. A product page with low engagement because the add-to-cart button is not prominent enough is a UI problem. Our designers understand the difference and investigate before recommending.
With 250+ projects delivered, our eCommerce UI/UX designers have worked across Shopify, Magento, and WooCommerce which means they design for what those platforms can actually deliver, not an ideal that requires expensive custom development to implement.
Discuss Your Project5+ Experience Years
Specialist in understanding user behaviour before design work begins. Conducts user interviews, usability testing, survey design, heatmap and session recording analysis, journey mapping, and persona development. For stores with a conversion problem that analytics alone cannot diagnose, the UX researcher identifies the causes with evidence rather than assumption. Their output informs every design decision downstream and prevents redesigns that replicate existing problems in a newer visual style.
4+ Experience Years
Dedicated specialism in mobile-first eCommerce design.Understands the specific constraints of mobile users touch target sizes (minimum 48px), thumb reach zones, form complexity on touchscreens, and how checkout flows need to be structured differently on mobile to hold buyers through to payment. Mobile drives the majority of eCommerce traffic. A mobile experience designed as a scaled-down desktop is not a mobile experience.
4+ Experience Years
Full page and flow design from wireframe to high-fidelity Figma, responsive layouts across desktop and mobile, design system component maintenance, and developer handoff documentation. Manages design projects independently, makes sound layout and hierarchy decisions, and works effectively with development teams across Shopify, Magento, and WooCommerce builds.
7+ Experience Years
End-to-end UX strategy: user research, structured UX audit, information architecture, wireframing, high-fidelity design, interactive prototype, and design system leadership. Handles the most complex eCommerce design projects full store redesigns, platform migrations with a design component, B2B eCommerce UX, and multi-brand design systems. Leads junior designers and manages client design reviews with commercial context, not just aesthetic direction.
8+ Experience Years
For large or strategic design projects requiring direction across a team. Sets design direction, maintains quality across multiple designers, manages client relationships, and ensures aesthetic decisions serve conversion goals rather than existing independently of them. Best suited for full-scale redesigns, new platform builds, or ongoing design retainers for high-traffic stores where design needs commercial oversight.
5+ Experience Years
Carries out structured UX audits of live eCommerce stores using analytics data, heatmap recordings (Hotjar, Microsoft Clarity), and expert heuristic evaluation of key user journeys. Identifies drop-off pages, friction points in the checkout flow, mobile UX failures, and navigation issues reducing conversion. Produces a prioritised list of recommendations with design solutions for each. The most efficient starting point for any store with an underperforming conversion rate.
Structured review of your current store using analytics data, heatmap recordings, and expert evaluation of key user journeys. Identifies drop-off points, checkout friction, mobile UX failures, and navigation problems all prioritised by conversion impact rather than design opinion. The most efficient starting point for any store with a conversion rate below where it should be.
Low-fidelity wireframes in Figma that resolve navigation structure, page hierarchy, and user journey before any visual design begins. Structural decisions made at the wireframe stage cost a fraction of the same decisions made once high-fidelity UI is already designed.Shareable and editable with stakeholders from day one.
Pixel-accurate designs for desktop and mobile, including responsive layouts for all device sizes, component states, typography, colour, and imagery treatment. Designed within real platform constraints so what arrives at development is buildable without significant custom work or renegotiation.
Dedicated mobile design covering mobile-specific checkout flows, touch-optimised navigation, thumb-friendly touch targets, and product page layouts that work at phone screen size without shrinking the desktop version. Designed to address the 30-point gap between mobile traffic share and mobile revenue share on most stores.
Figma component libraries covering typography, colour, button states, form elements, and page templates. Gives development teams a consistent reference, speeds up build time, and ensures new pages added after launch match the original design without interpretation. Created as part of a full build project or as a standalone deliverable.
Annotated Figma files with spacing, type size, colour values, and interaction specifications removing the ambiguity between design and development that creates rework. Developers can access and measure everything they need directly from Figma without requiring a separate briefing. Design and development move faster when handoff removes interpretation.
A general digital designer and an eCommerce UX designer with platform knowledge are not the same hire. The difference shows up when designs reach development and when conversion data comes in after launch.
Product page hierarchy, checkout flow structure, category navigation for large catalogues, and mobile buying behaviour are not the same as general web design. Our UI/UX designers work on eCommerce stores daily. They know how buyers move through a store and where they leave, and they design based on that knowledge rather than general interface principles applied to retail.
Designs that look ideal in Figma but require significant custom development to implement on Shopify or Magento are not finished designs; they are the start of a renegotiation. Our designers work alongside our development teams and understand platform constraints from daily collaboration. What arrives at development can be built efficiently, without revision cycles caused by design-development misalignment.
Heatmap data, session recordings, analytics funnel analysis, and usability testing tell you where users actually drop off not where you think they do. Our UX designers use these tools before wireframing begins. Design decisions grounded in user behaviour produce results that can be measured rather than improvements that feel right and are never validated.
Mobile drives 72% of eCommerce traffic. Mobile cart abandonment sits at around 85%. The gap is not caused by mobile users being less committed buyers it is caused by checkout flows built for keyboards, navigation designed for hover states, and product pages that display desktop layouts on a device 375 pixels wide. Our mobile UI/UX designers address these problems specifically, not as an afterthought to a desktop-first design.
For development or digital agencies that need design resources on a client project without a permanent hire, we work as your white-label UI/UX design partner. Your client sees your brand throughout. Figma files, prototypes, and all deliverables go out under your name. NDAs are signed on every engagement as standard.
Every designer on your project is based in the UK. Design review calls, feedback cycles, and revision requests happen within working hours. A time zone gap that adds a full day to every feedback loop adds weeks to a design project and compounds the risk of misunderstanding between client intent and design execution. For projects requiring iterative collaboration, proximity matters.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
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UX (user experience) design covers how a store works the journey a visitor takes from landing on the site to completing a purchase, where they hesitate, and what the structure should look like to make buying feel natural. UX deliverables include user research,wireframes, information architecture, and journey maps. UI (userinterface) design covers how the store looks colour, typography,button design, and visual hierarchy. Most eCommerce projects need both:structural problems need UX thinking, visual problems need UI.
Significantly. Baymard Institute’s 2025 research puts the average cart abandonment rate at 70.22% and identifies 35.26% as the potential conversion lift from checkout UX improvements alone on large eCommerce sites. Mobile cart abandonment sits at around 85% versus 73% on desktop a gap driven by design failures, not mobile user intent.Design problems are responsible for a larger share of lost revenue than most businesses realise, and they tend to compound quietly over time.
A UX audit is a structured review of your store using analytics data, heatmap and session recording analysis, and expert evaluation of key user journeys. It identifies where users drop off, which pages have high exit rates without conversion, where navigation creates confusion, and where checkout friction is highest. A UX audit is useful when your conversion rate is lower than it should be, or when you are planning a redesign and need to know what the current design is actually failing at before building the next one.
Our designers work primarily in Figma. Depending on scope, you will receive some combination of: wireframes, high-fidelity UI screens for desktop and mobile, interactive prototypes, design system components, and annotated developer handoff files with full specifications. For UX research, we use Hotjar, Microsoft Clarity, Maze, and Google Analytics 4 funnel data. Figma files are shared with you at every stage reviewable and commentable without any software installed.
Yes and this is specifically what sets our designers apart from general UX agencies. Our UI/UX designers work on Shopify, Magento, and WooCommerce projects daily alongside our development teams. They understand what each platform can deliver natively versus what requires custom development, and they design within those constraints. Designs that arrive at development pre-calibrated to the target platform are built faster, with fewer revision cycles and less renegotiation.
Yes. Mobile is now the primary eCommerce surface for most stores, driving around 72% of traffic while accounting for only 42% of revenue. The gap is caused by design failures: checkout flows built for keyboard input, navigation designed for hover states, and product pages that squeeze the desktop layout onto a 375-pixel screen. Our mobile UI/UX designers treat mobile as the primary design surface and apply the specific patterns that address mobile abandonment including touch target sizing, simplified checkout, and thumb-friendly navigation.
Yes. We work within existing brand guidelines, design systems, and Figma component libraries as standard. Where you have brand guidelines in a non-Figma format, we translate them into Figma. Where no design system exists, creating one as part of a significant redesign is worth doing at the same time so the development team has a consistent reference for new pages added after launch.
Yes. Our designers work with businesses across the UK remotely as standard. Remote design functions well when structured correctly: clear briefs, shared Figma access for real-time feedback, and regular review checkpoints. We also work on project-based arrangements for businesses that need a dedicated UI/UX designer for a specific period rather than an ongoing retainer. Tell us what your project requires and we will propose the engagement model that fits.
Our UK-based eCommerce design team is ready to look at your project. Whether you need a full store redesign, a UX audit, mobile design work, or an ongoing design partner, get in touch today. We respond within one business day with an honest assessment and a clear proposal.
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