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What data can be migrated?

Our Shopify to Magento migration service transfers all critical store data following a structured pre-migration audit. Every entity is mapped to Magento's data model, validated, and tested before your new store goes live.

Products

Names, SKUs, descriptions, prices, images, inventory levels, variants, and product SEO data — mapped to Magento's attribute and category structure on the destination store.

Customers

Names, email addresses, phone numbers, billing and shipping addresses, and customer group assignments — migrated with full data integrity into Magento's customer model.

Coupons

Discount codes, cart price rules, usage limits, expiry dates, and conditions - migrated and recreated within Magento's promotions framework.

Orders

Complete order history including statuses, line items, taxes, shipping details, and billing records transferred and validated against the source store post-import.

Reviews

Product reviews migrated and mapped to Magento's native review and rating system, preserving star ratings, review text, and publication status.

Manufacturers

Brand and supplier data migrated as Magento product attributes, maintaining catalogue organisation and enabling attribute-based filtering and layered navigation.

Custom Fields

All custom data fields mapped to Magento's custom attribute model - no data left behind during the transition.

Pricing & Taxes

Product pricing, special prices, and tier pricing rules migrated accurately. Magento tax zone and rate configuration is handled as part of new store setup.

Blog Pages

All blog content migrated using a compatible Magento blog extension posts, images, categories, tags, and SEO metadata preserved throughout.

SEO

Meta titles, meta descriptions, canonical tags, full URL structure mapping, and 301 redirects for every changed URL — protecting your organic rankings from day one.

CMS Pages

About Us, Contact, FAQ, policy pages, and all static content pages migrated with formatting and SEO metadata intact into Magento's CMS page model.

How to migrate Shopify to Magento
without losing revenue?

After completing 150+ ecommerce platform migrations, we follow a proven process to protect your traffic, revenue, and customer data throughout every Shopify to Magento migration.

Map every URL with 301 redirects before launch

We crawl your Shopify store before migration begins, map every URL to its Magento equivalent, and implement 301 redirects at go-live. Your search rankings follow the redirects. No traffic lost to broken links.

Run migration in a staging environment

Your Shopify store stays live throughout the project. All Magento build and migration work happens in a separate staging environment fully tested and validated before your domain ever switches over.

Validate every data entity against the source store

Products, customers, orders, attributes, and content are checked against your Shopify store after migration. Nothing goes live with missing records or corrupted data.

Audit and rebuild your integration stack

Third-party integrations — ERP, warehouse management, loyalty, email platform, payment gateways need to be reconfigured on Magento. We audit the full stack at project start, flag what needs rebuilding, and handle the technical work.

Plan a structured go-live cutover

DNS change, SSL confirmation, Magento base URL update, and Search Console property setup all happen in a planned cutover window with a tested rollback plan in place.

Monitor performance for 30 days post-launch

Traffic, rankings, checkout performance, and integration sync are monitored after go-live. Any issue that surfaces is resolved as part of the project, not as a separate engagement.

Your data is safely locked with Kiwi Commerce

We implement multiple security measures to ensure a safe, compliant, and risk-free Shopify to Magento migration. Your data is protected at every stage.

A comprehensive insight into Shopify to Magento migration

Shopify to Magento migration is a strategic move that requires careful planning and execution.This guide provides in-depth insights to ensure a smooth, secure, and SEO-safe transition.

Guide Topics

Why Migrate from Shopify to Magento?

Businesses that migrate from Shopify to Magento are almost always doing it for the same reason: they've hit the ceiling of what Shopify's architecture allows, and the gap between what they need and what Shopify can deliver is costing them — in development workarounds, third-party app costs, API rate limit constraints, or simply in the time their team spends fighting the platform rather than building the business.

Shopify is excellent for a wide range of ecommerce operations. But it is a hosted, opinionated platform. The database structure is fixed. The checkout flow has strict limits on customisation. API rate limits can become a bottleneck for stores with complex integrations. Multi-store management across different brands or regions has real constraints. And B2B functionality, while improved with Shopify Plus, still relies heavily on apps for anything beyond standard wholesale.

Magento 2 removes most of these constraints. It's open-source and self-hosted, which means you own the full codebase, the database, and every business rule that runs on it. Complex product catalogues with hundreds of custom attributes, configurable products with large option matrices, and advanced B2B pricing structures with customer-group-specific rules are all native capabilities. Multi-store management — multiple brands, multiple regions, different currencies and languages — runs from a single Magento admin.

The businesses that make this move are typically doing significant revenue, operating complex catalogues, running B2B or hybrid B2B/B2C operations, integrating with enterprise ERP and warehouse management systems, or planning international expansion that requires genuine localisation rather than currency switching.

If your Shopify store is running cleanly and your requirements fit within what the platform offers, migration is probably not the right move. If you're spending more time and money working around Shopify's limitations than you'd spend on the migration itself, it usually is. Our Magento development team can help you assess which side of that line you're on.

Challenges in Shopify to Magento Migration

Migrating from Shopify to Magento is a genuine platform change, and it carries more complexity than moving between similar platforms. The key challenges need to be planned for, not discovered mid-project.

The first is data model differences. Shopify and Magento structure product data very differently. Shopify uses a relatively flat product and variant model. Magento uses a configurable, grouped, and bundled product structure with an entity-attribute-value (EAV) database model that allows far more flexibility but requires careful mapping. Every product type needs to be assessed and mapped to the correct Magento equivalent before migration begins. Getting this wrong means products that render incorrectly or don't function as expected on the new store.

The second is SEO preservation. Shopify and Magento generate URLs differently. Without a complete URL mapping and 301 redirect implementation, you will lose organic traffic. This is the most common cause of post-migration ranking drops, and it's entirely preventable with proper planning. We map every URL before the domain switches and verify all redirects before go-live.

The third is integration rebuild. Nothing transfers automatically between platforms. Payment gateways, ERP connections, fulfilment systems, email marketing platforms, loyalty programmes — every integration needs to be rebuilt on Magento. Some will have native Magento extensions. Others will need custom API development. We audit the full integration stack at the start of every project so the scope is known and costed upfront.

The fourth is the hosting and infrastructure change. Magento is self-hosted, which means you need a server environment, maintenance, security patching, and performance tuning. This is a genuine operational difference from Shopify's managed hosting, and it needs to be factored into the total cost of ownership.

The fifth is theme and design. Your Shopify theme does not transfer to Magento. A new Magento theme needs to be built or a quality extension-based theme needs to be configured. This is also the right time to improve design quality — a Shopify to Magento migration is a natural point to invest in a properly built Magento theme rather than replicating the existing design into a new platform.

Working with an experienced Magento migration service agency means all of these challenges are identified in the pre-migration audit, planned for, and resolved before they affect your go-live date.

Benefits of Switching from Shopify to Magento

For brands that have genuinely outgrown Shopify, the benefits of migrating to Magento 2 are significant and concrete.

Full control over your codebase and data is the most fundamental difference. On Magento you own everything — the application, the database, the business logic. You are not dependent on a third-party platform's roadmap, pricing changes, or feature decisions. If you need a specific checkout flow, a custom pricing engine, or a bespoke integration with a legacy system, you build it — there are no platform-level restrictions stopping you.

Catalogue complexity is a core Magento strength. Stores with thousands of SKUs, complex attribute sets, configurable products with large option matrices, and category structures that need to support layered navigation and advanced filtering perform better on Magento than they do on Shopify. The EAV data model is specifically designed for this kind of complexity.

B2B functionality on Magento is genuinely enterprise-grade. Customer-group pricing, quote management, purchase order workflows, company accounts with multiple buyers, custom payment terms, and requisition lists are all native Magento B2B capabilities — not app-dependent workarounds.

Multi-store management from a single admin is another significant advantage for brands operating across multiple regions, multiple brands, or both B2B and B2C channels. Magento's multi-store architecture lets you manage all of them centrally with shared or separate catalogues, pricing, and content.

Ongoing Magento development post-migration gives you a platform where almost any business requirement can be built without hitting an architectural ceiling. The combination of a properly built store, a reliable Magento developer relationship, and a platform that can grow with the business is what most Shopify-to-Magento migrations are ultimately about.

Limitations of Magento for Growing Online Stores

Shopify's managed, opinionated architecture is a genuine strength for many businesses. It removes infrastructure complexity, handles platform updates, and lets merchants focus on trading rather than technology. But for businesses with specific requirements that sit outside what Shopify's fixed architecture supports, those same characteristics become constraints.

Checkout customisation is the most commonly cited limitation. Shopify controls the checkout. On standard plans the customisation options are minimal. Even on Shopify Plus, Checkout Extensibility — while improved — still operates within defined boundaries. For businesses that need specific checkout logic, custom field capture, or non-standard payment flows, Shopify requires workarounds that add cost and fragility.

API rate limits are a real constraint for stores with complex integrations. High-volume ERP syncs, real-time inventory updates across multiple warehouses, and custom integration architectures can hit Shopify's API limits in ways that require throttling, queuing, and workarounds. On Magento, you're querying your own database directly — there are no rate limits imposed by the platform.

Product catalogue structure has fixed limits on Shopify. The variant model caps at 100 variants per product. Complex attribute-based products that need more than three options require workarounds. Grouping products in ways that support advanced B2B or configurable purchasing isn't natively supported in the way Magento handles it.

Hosting and infrastructure control matters for businesses with specific compliance, data residency, or performance requirements. Shopify's infrastructure is shared and managed by Shopify. On Magento, you choose your hosting environment, your server location, your caching layer, and your CDN — with full control over how the store performs under load.

If your business is approaching or has reached these limits, a well-planned Shopify to Magento migration handled by an experienced Magento development team gives you a platform built to handle what comes next.

Our Shopify to Magento migration process

We follow a precise and streamlined approach for Shopify to Magento migration, ensuring minimal downtime, reduced risk, and maximum efficiency.

Data Analysis

Migration Strategy Planning

Database Migration

Theme & Design Adaptation

App Integrations

Testing & QA

Post-development Support

Why choose Kiwi Commerce for your Shopify to Magento migration?

We're a Magento specialist agency with over 10 years of experience across Magento development, Magento 2 migrations, and enterprise ecommerce builds. Every Shopify to Magento migration we deliver starts with a pre-migration audit, follows a fixed scope and timeline, and includes 30 days of post-launch monitoring as standard. No surprises at go-live.


Shopify to Magento is a significant platform change. The data model differences, integration rebuild requirements, and hosting considerations all need to be managed by people who know Magento deeply, not just run through a migration tool. Our team handles every technical aspect, from product attribute mapping to custom ERP integration builds, so the migration delivers a store that's ready to perform from day one.


  • - Zero data loss: 99.9% accuracy across every migration
  • - Full SEO preservation with URL mapping and 301 redirects on every project
  • - NDA signed before work begins - complete project confidentiality
  • - Fixed timelines with defined milestones | no vague estimates
  • - Staged deployment with tested rollback plan at go-live
  • - 30 days post-launch monitoring included as standard
  • - Ongoing Magento development and optimisation available after migration

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What our customers are saying

Contact us

We’d love to hear from you. Whether you’re planning a new e-commerce launch, redesigning an existing store, or looking for ongoing support and growth strategies, our team is here to help.

    • Magento Development & Customisation

      From complex B2B builds and multi-store setups to ERP integrations and custom extension development, we build Magento stores that handle what Shopify can't.

    • Magento Development That Scales

      Post-migration Magento development - performance optimisation, extension development, integrations, and ongoing support as your store grows.

    • Ongoing support & growth partnership

      We don't disappear after launch. Our team provides continuous Magento support, performance monitoring, and strategic development as your business scales.

    Our clients

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