Most eCommerce stores lose customers to design problems they cannot see. The Baymard Institute's research found that checkout UX improvements alone can increase conversion rates by up to 35% for large eCommerce sites. That is not a marginal gain. A product page that confuses buyers, a mobile checkout that loses people on the payment step, or a navigation structure that makes finding products harder than it should be, these are commercial problems, not aesthetic ones. When you hire UI/UX designers from KiwiCommerce, you get a UK-based team that understands eCommerce behaviour and designs with conversion in mind, not just appearance.
Poor design shows up in metrics before it shows up in feedback. A high bounce rate on a product page, a checkout abandonment rate that should be lower, or a mobile conversion rate well below desktop, these are usually design problems. Our UI/UX designers work with businesses that have identified those problems and want them fixed, and with businesses building something new who want to avoid them in the first place.
Get In TouchOur traffic is adequate, but your conversion rate is not. Visitors arrive and leave without buying. Your checkout abandonment is high. Your mobile experience is weaker than it should be. Our UX designers carry out structured audits of your current store, identify the friction points causing drop-off, and redesign the problem areas with a measurable conversion outcome in mind.
More than 70% of online shopping now happens on mobile devices, yet most eCommerce stores still convert significantly better on desktop. Mobile UI and UX design is a specific discipline that requires different thinking about layout, touch targets, navigation, and checkout flow. Our mobile UI/UX designers build experiences that work the way mobile users actually browse and buy.
You are migrating to Shopify, Magento, or WooCommerce, and the redesign is part of the project. Or your current design is dated and needs a rebuild from the UI layer up. Our designers work alongside developers to produce design handoffs in Figma that remove ambiguity and speed up implementation rather than creating rework.
You are a development agency or digital agency that needs design resources on a client project without the cost of a permanent hire. We work as your white-label UI/UX design partner. Your client sees your brand throughout. We supply the Figma files, prototypes, and design documentation under your name.
UI and UX are distinct disciplines that work together. UX (user experience) design is about how a store works the journey a visitor takes from landing on the site to completing a purchase, where they hesitate, where they leave, and what the structure should look like to make the path to buying feel natural. UI (user interface) design is about how the store looks and how individual elements interact with the visual hierarchy of a product page, the colour and placement of a call-to-action button, and the typography that makes price and description legible at a glance.
The distinction matters because the problems are different. A checkout with a high abandonment rate is usually a UX problem: too many steps, unclear progress, and required account creation that puts buyers off. A product page with low engagement is often a UI problem: images too small, the add-to-cart button not prominent enough, the product description formatted in a way that makes key information hard to scan. Fixing the wrong layer wastes time. Understanding which is which comes from research and structured analysis, not assumption.
Our UI/UX designers work across both layers, on eCommerce specifically. They know Shopify, Magento, and WooCommerce well enough to design within what each platform can actually deliver rather than producing designs that look good in Figma but cause implementation problems for developers. That combination of design knowledge and platform awareness is what makes a UI/UX designer genuinely useful to an eCommerce team, rather than one that produces beautiful files that do not translate.
Here is what our UI/UX designers deliver:
2+ Experience Years
For contained design tasks within a project that has senior creative oversight. Figma file organisation, production of additional screen variants to an existing design system, asset preparation, and basic page template work. These designers are efficient on well-defined, clearly scoped tasks. Not suited for full UX audits, information architecture decisions, or designing from a blank brief without guidance.
4+ Experience Years
Full page and flow design from wireframe to high-fidelity Figma, mobile, and desktop responsive layouts, basic user research interpretation, component library maintenance, and developer handoff documentation. These designers manage design projects independently, make sound layout and hierarchy decisions, and collaborate effectively with development teams across Shopify, Magento, and WooCommerce builds.
7+ Experience Years
End-to-end UX strategy including user research, UX audit, information architecture, wireframing, high-fidelity design, interactive prototype, and design system leadership. These designers handle the most complex eCommerce design projects: full store redesigns, platform migrations with a design component, B2B eCommerce UX, and multi-brand design systems. They also lead junior designers and manage client design reviews.
5+ Experience Years
Specialist in understanding user behaviour before design work begins. User interviews, usability testing, survey design, heatmap and session recording analysis, journey mapping, and persona development. For businesses with a genuine conversion problem, the UX researcher identifies what is causing it with evidence rather than assumptions. Their output informs every design decision downstream.
5+ Experience Years
Dedicated specialism in mobile-first design for eCommerce. These designers understand the specific constraints and behaviours of mobile users: how people hold their phones, where thumbs reach comfortably, and how much information fits on a product page without scrolling to the point of abandonment, and how checkout flows need to be structured differently on mobile to retain buyers through to payment. Increasingly important, as mobile now accounts for the majority of eCommerce traffic.
8+ Experience Years
For large, complex, or strategic design projects requiring direction across a team. This person sets the design direction, maintains quality across multiple designers, manages client design relationships, and ensures that aesthetic decisions serve commercial goals rather than existing independently of them. Best suited for full-scale redesigns, new platform builds, or ongoing design retainers for high-traffic stores.
Our UI/UX designers work on eCommerce stores day to day. They know how product pages should be structured to aid buying decisions, how checkout flows need to differ by device, and how category page navigation affects both SEO and conversion. That context produces better design decisions than a general digital designer without specific eCommerce experience.
Every designer on your project is based in the UK. Design feedback cycles, review calls, and revision requests all happen within working hours. Design work more than almost any other discipline, depends on clear communication and rapid feedback. Time zone gaps that add a full day to every feedback cycle add weeks to a project. They also add risk of misunderstanding.
Our UI/UX designers work alongside our development teams every day. They understand what Shopify, Magento, and WooCommerce can and cannot do natively, and they design within those constraints, rather than creating beautiful mockups that require custom development to implement. When designs land with the development team, they can be built efficiently rather than sent back for rework.
UX decisions made without data tend to reflect the designer's preferences rather than user behaviour. Our UX designers use analytics, heatmap data, session recordings, and user testing to inform design decisions. The result is designs that address actual user problems rather than assumed ones, and changes that can be measured rather than assessed by feel.
Your design files, brand assets, commercial data, and strategic plans stay private. We sign non-disclosure agreements as standard on every engagement. For agencies using us as a white-label design resource, all deliverables go out under your brand with no reference to KiwiCommerce unless you want one.
We document what is being designed, in what stages, and by when, before design work begins. You know what you are receiving: wireframes, high-fidelity screens, prototype, design system components, or developer handoff documentation and when each stage is due. Design projects that start without clear deliverables agreed in writing tend to expand without limit.
From your first contact with a designer working on your project, the process is straightforward. You know who you are working with, what will be delivered, and by when.
Tell us what you need and what the commercial problem is that the design needs to solve. Whether it is a full store redesign, a UX audit, mobile UI work, or a specific page or flow, we need to understand the context: your current platform, your existing design assets, and where your current design is falling short. We come back within one business day with an honest assessment and a proposal.
For UX audit and redesign projects, we begin by reviewing your current store using analytics, heatmap data where available, and a structured assessment of key user journeys. For new builds, we carry out a competitor and user research phase before wireframing begins. Starting design work without this stage produces designs that look good but do not solve the right problems.
Based on your project type, UX audit, mobile design, full redesign, design system, Or white-label agency work, we identify the best-suited designer from our team. You find out who that person is before work starts. If you want to see their previous eCommerce design work or speak with them before committing, we arrange that.
For any project involving a structural design change, wireframes come before high-fidelity visuals. This is the stage where user journey, page hierarchy, navigation, and information architecture are resolved. Making those decisions at the wireframe stage in Figma, shareable and editable, is significantly faster and cheaper than making them once the visual design is already done.
Once wireframes are approved, the UI layer is applied colour, typography, imagery, component states, and interactive behaviour. Prototypes are built for review and usability testing. Developer handoff documentation is prepared in Figma with annotations covering spacing, type size, colour values, and interaction specifications. Post-launch, we offer retainer-based design support for ongoing UX improvements and new page creation.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
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UX (user experience) design is about how a product works and how users move through it. A UX designer’s job is to understand what users need, map the journey they take through a store or application, identify where they get stuck, and design the structure that makes completing a task like finding a product and buying it feel natural rather than effortful. Their deliverables include user research reports, user personas, wireframes, information architecture diagrams, and interactive prototypes for testing. UI (user interface) design is about how a product looks and how individual elements interact visually. A UI designer takes the structure defined by UX work and applies the visual layer: colour, typography, button design, icon style, image treatment, and the visual hierarchy of each page. In practice, many designers working on eCommerce projects do both. The distinction matters when scoping a project: structural problems need UX thinking, visual problems need UI thinking, and most real projects need both.
Significantly more than most businesses realise. According to the Baymard Institute, optimising checkout UX alone can increase conversion rates by up to 35% for large eCommerce sites. Cart abandonment rates average around 70% across the industry, and a substantial proportion of that abandonment is caused by design and UX problems: too many checkout steps, required account creation, unclear cost visibility, or a mobile experience that loses buyers at the payment step. Separately, 88% of online users say they are unlikely to return to a site after a poor experience. Design affects not just whether someone converts on their first visit, but whether they come back at all. For most eCommerce businesses, incremental conversion rate improvements from design work produce a return well in excess of the design investment.
A UX audit is a structured review of your current store using a combination of analytics data, heatmap and session recording analysis, and expert evaluation of key user journeys. It identifies where users drop off, which pages have high exit rates without conversion, where navigation creates confusion, and where the checkout flow loses buyers. The output is a prioritised list of UX issues with design recommendations for each. A UX audit is most useful when your store has a conversion problem you cannot easily diagnose from analytics alone, or when you are planning a redesign and want to understand what is actually wrong with the current design before building the next one. Without an audit, redesigns often replicate the same UX problems in a newer visual style.
Our UI/UX designers work primarily in Figma, which is now the industry standard for eCommerce and web UI/UX design. Depending on the project scope, you will receive some or all of the following: wireframes, high-fidelity UI screens for desktop and mobile, interactive Figma prototypes, design system components and style guides, and developer handoff files with full specifications. Figma files are shared with you at every stage. You can review, comment, and share with your development team directly from Figma without needing any software installed.
Yes. Our UI/UX designers work specifically on eCommerce platforms and are familiar with what each one can deliver natively versus what requires custom development. This means they design within real constraints rather than producing screens that look ideal in Figma but require significant custom development to implement on the actual platform. They work alongside our development teams on combined design-and-build projects, which gives both teams a clearer shared reference and produces better-coordinated outcomes than when design and development are handled separately.
Yes, and this is increasingly where the most important design work in eCommerce sits. More than 70% of online shopping traffic now comes from mobile devices, yet mobile conversion rates on most stores are significantly lower than desktop. The gap is almost always a design problem: product pages not optimised for small screens, checkout flows that require too much typing, navigation structures that work on desktop but become unwieldy on mobile. Our mobile UI/UX designers design for mobile as the primary experience rather than as an afterthought, including thumb-friendly navigation, mobile-specific checkout flows, and product imagery that works at phone screen scale.
Yes. We work within existing brand guidelines, design systems, and component libraries as standard. If you have a Figma design system, we work within it and update it to include any new components created during the project. If you have brand guidelines in a different format, we translate those into Figma. Where no design system exists, we can create one as part of the project this is often worth doing at the same time as a significant redesign, so the development team has a consistent reference going forward.
Yes. Our designers work with businesses across the UK remotely as a standard arrangement. Remote design work functions well when communication is structured: clear briefs, regular review checkpoints, and shared Figma access for real-time feedback. We also work on flexible arrangements for businesses that need a dedicated UI/UX designer for a specific project period rather than an ongoing retainer. Tell us what your project requires, and we will propose the engagement model that fits.
Our UK-based eCommerce design team is ready to look at your project. Whether you need a full store redesign, a UX audit, mobile design work, or an ongoing design partner, get in touch today. We respond within one business day with an honest assessment and a clear proposal.
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