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Author: Kiwi Commerce

In today’s always-connected world, smartphones and tablets are more essential than ever. But one common frustration continues to plague users: screen damage. Now, Apple is set to revolutionise durability once again—this time with a pioneering innovation known as Liquid Glass.

As a brand at the forefront of e-commerce performance and innovation, we at Kiwi Commerce are always tuned in to developments like these, which may influence future product design, manufacturing standards, and consumer expectations.

What Exactly Is Liquid Glass?

Liquid Glass is a nanotechnology-based coating made from silicon dioxide (SiO₂)—a natural compound found in quartz. When applied, it forms an ultra-thin, invisible layer that bonds with surfaces like glass or metal. The result? A near-invisible shield that boosts protection against scratches, minor impacts, and even microbial build-up.

Unlike bulky screen protectors or plastic films, Liquid Glass enhances durability without affecting clarity or touch responsiveness.

How Apple Might Implement Liquid Glass

Apple has always been a leader in material innovation—from ceramic shields to sapphire lenses. Now, it appears they’re exploring Liquid Glass to elevate the toughness of iPhones and iPads even further.

Reports suggest Apple may use Liquid Glass in two ways:

  • As a surface coating applied during manufacturing
  • Or embedded directly into the glass fabrication process

Either method could drastically improve drop resistance, reduce microabrasions, and extend the life of your device—all while preserving sleek design and user experience.

Key Advantages of Liquid Glass

Here’s why Liquid Glass is attracting attention in tech circles:

Scratch Resistance
 Forms a strong, glass-like surface that helps protect against keys, coins, and general wear.

Antibacterial Properties
 Its surface naturally resists bacterial adhesion, helping to keep devices more hygienic.

Eco-Friendly Alternative
 Reduces dependency on disposable plastic screen protectors—great for sustainability.

Invisible & Responsive
 No interference with screen clarity or touch sensitivity—just seamless protection.

What This Means for the Future of Device Design

Apple’s interest in Liquid Glass could signal a broader shift across the tech industry. If widely adopted, we could see:

  • Longer-lasting consumer electronics
  • Reduced e-waste and screen protector usage
  • More sustainable product development practices

It’s not just a win for consumers—it’s a step forward for manufacturers seeking durability without compromise.

Final Thoughts from Kiwi Commerce

At Kiwi Commerce, we thrive on innovation—whether it’s building Magento solutions or tracking material science breakthroughs that reshape the way we interact with technology. Apple’s foray into Liquid Glass technology is more than just a rumour—it’s a glimpse into a tougher, smarter, and more sustainable tech future.

Stay tuned—we’ll be keeping a close eye on how this technology develops, and what it could mean for the broader digital commerce landscape.

Want future-proof performance for your Magento store?
 Partner with Kiwi Commerce and stay ahead of the curve—from the backend to the user experience.

Looking to elevate your Adobe Commerce (Magento 2) site? Adobe Optimizer, powered by Adobe Target, brings intelligent A/B testing, multivariate experimentation, and AI-driven personalisation directly into your Magento setup. With a seamless integration, it helps deliver customised content, improve conversion rates, and test user experiences—without interrupting daily operations.

Key Features at a Glance

  • A/B and A/B/n Testing: Run side-by-side comparisons of different page versions.
  • Automated Personalisation: Deliver targeted, AI-backed experiences to users.
  • Visual Experience Composer (VEC): Visually edit and test page elements.
  • Server-Side Delivery: Eliminate flickering during tests with backend rendering.
  • Magento Data Layer Integration: Use cart, checkout, and customer data to power relevant advertising and targeting.

What You Need Before You Begin

Adobe Experience Cloud Requirements:

  • A valid Adobe Experience Cloud account
  • Access to Adobe Launch (Tag Manager)
  • Adobe Optimizer workspace credentials and API access

Magento 2 Setup:

  • Adobe Commerce version 2.4.x
  • Admin and CLI access for installation and configuration
  • Theme file access to embed tracking and testing scripts

How Adobe Optimizer Works

Adobe Optimizer blends client-side and server-side technologies:

  • Client-Side with AT.js: For DOM updates and faster rollout
  • Server-Side SDKs (Node.js/PHP): For high performance and flicker-free delivery
  • Edge Network: Fast, global decision-making via Adobe’s CDN

Installation & Configuration Steps

Step 1: Install the Extension

composer require magento/target-rule

bin/magento module:enable Magento_TargetRule

bin/magento setup:upgrade

Step 2: Add Your Credentials

Update the config with your Adobe details:

{

  “client_code”: “your_adobe_client_code”,

  “organization_id”: “IMS_ORG_ID”,

  “workspace”: “default”,

  “server_side”: true

}

Step 3: Inject Adobe Target SDK into Your Theme

In requirejs-config.js, add:

var config = {

  paths: {

    ‘adobe-target’: ‘https://assets.adobedtm.com/activation’

  },

  shim: {

    ‘adobe-target’: { ‘exports’: ‘adobeData’ }

  }

};

A/B Testing in Practice: A Simple Example

Scenario: Test Checkout Button Colour

Step 1: Set up two experiences in Adobe Target (e.g., green vs. blue button).

Step 2: Embed the logic in Magento’s cart template:

<div id=”checkout-button”>

  <?php if ($this->helper(‘Magento\TargetRule\Helper\Data’)->isEnabled()): ?>

    <div class=”target-experience” data-id=”checkout-btn-test”>

      <button class=”btn-default”>Proceed to Checkout</button>

    </div>

  <?php endif; ?>

</div>

Step 3: Apply the offer using Adobe Target:

require([‘adobe-target’], function() {

  adobe.target.getOffer({

    mbox: “checkout-btn-test”,

    params: { “pageType”: “cart” },

    success: function(response) {

      document.querySelector(‘.target-experience’).innerHTML = response;

    }

  });

});

Advanced: Server-Side Rendering Example

Use a plugin to modify content blocks dynamically:

class RenderTargetContent

{

  public function afterToHtml(\Magento\Checkout\Block\Cart $subject, $result)

  {

    $targetContent = $this->targetService->applyContent(‘checkout-btn-test’);

    return str_replace(‘btn-default’, $targetContent, $result);

  }

}

Tracking Events & Measuring Success

Track Conversions:

document.querySelector(‘#checkout-button’).addEventListener(‘click’, function() {

  adobe.target.trackEvent({ mbox: ‘checkout-click’, conversion: true });

});

Monitor Results in Adobe Target Dashboard

Best Practice Tips

  • Prevent Flicker: Use server-side rendering or pre-hiding techniques.
  • Use Contextual Data: Include SKUs, customer group, and basket value in offer requests.
  • Cache Management: Exclude dynamic test content from full-page cache.
  • Testing & Debugging: Use AT.js Debugger Chrome extension.

Success Metrics to Watch

Metric Starting Point Target Tool
Personalisation ROI 0.1 5:1 Adobe Analytics
Time-to-Decision 300ms <50ms Chrome DevTools
Offer Cache Hit Rate 0% >85% Target Reports
Test Velocity 2/month 10/week Activity Log
Lift Significance N/A >95% Stats Engine

Troubleshooting Tips

  • Offers Not Appearing?
    • Double-check IMS credentials.
    • Inspect the console for AT.js errors.
  • Missing Data Layer?
    • Ensure Magento\TargetRule\Block\Data is loaded in your layout.

Final Thoughts

Adobe Optimizer adds serious testing and personalisation muscle to Magento 2. Whether you’re running basic A/B tests or scaling up to full AI-powered experiences, it offers flexibility without compromising performance. Start small, measure often, and evolve your UX based on data—not guesswork.

Perfect for  businesses looking to increase engagement, conversions, and customer satisfaction across their eCommerce experience.

Klarna has officially deprecated its legacy Web SDK, a move that directly impacts Magento merchants using Klarna’s On-Site Messaging (OSM) to display financing options and promotional banners. This change is part of Klarna’s broader strategy to improve performance, enhance security, and ensure regulatory compliance across its integrations.

In this article, we explain why Klarna has retired the Web SDK, how it affects your Magento store, and what steps you should take to migrate to the new version.

Why Klarna Retired the Legacy Web SDK

The decision to deprecate the legacy SDK was driven by growing limitations in its functionality, performance, and compliance. The key issues included:

  • Limited Customisation: Outdated and inflexible styling and placement options.
  • Performance Challenges: Legacy scripts slowed down page load times and could cause rendering issues.
  • Privacy Compliance Risks: The SDK lacked support for modern GDPR and cookie consent frameworks.
  • Poor Mobile Adaptability: The old integration did not perform well on responsive or mobile-first layouts.
  • End of Support: Klarna will end support for the legacy SDK by the end of 2024.

Merchants continuing to use the outdated SDK may experience broken functionality and face compliance issues, particularly with data protection regulations.

Benefits of the New Klarna On-Site Messaging SDK

Klarna’s updated SDK (version 5 and above) is a complete rebuild, offering improved flexibility, better performance, and full compliance with current privacy standards. Key benefits include:

  • Faster Load Times: Asynchronous loading minimises impact on site performance.
  • Responsive Design: Fully supports mobile and tablet devices with modern layouts.
  • Simplified Integration: Uses declarative HTML attributes such as data-key and data-purchase-amount.
  • GDPR Compatibility: Easily integrates with consent management platforms to respect user privacy preferences.
  • Advanced Reporting: Enables more accurate tracking of impressions and customer engagement.

The new SDK is now the standard across all Klarna On-Site Messaging implementations and is actively supported by Klarna’s technical team.

How Magento Merchants Are Affected

If your Magento store still relies on Klarna’s legacy Web SDK, the following issues may arise:

  • Klarna promotional messages may not render correctly across product, basket, and checkout pages.
  • Without proper consent integration, your site may fall short of GDPR compliance.
  • New Klarna features and updates will not be available without the latest SDK.
  • Existing Klarna Magento modules using the legacy SDK will become obsolete and may stop functioning.

To continue offering a compliant and seamless Klarna experience, Magento stores must update to a supported version of the Klarna module.

How to Migrate to the New Klarna SDK on Magento

Migrating to the latest SDK is a straightforward process when handled correctly. Follow the steps below to ensure a successful transition:

Step 1: Update the Klarna Magento Module

Update to the latest Klarna On-Site Messaging module using Composer:

composer require klarna/module-onsitemessaging
bin/magento setup:upgrade
bin/magento cache:flush

This ensures your store is using the newest version of the Klarna module that supports SDK version 5 and above.

Step 2: Verify Messaging and Cookie Consent Integration

After updating the module:

  • Confirm that Klarna messages appear correctly on all relevant pages.
  • Use the Klarna Merchant Portal to verify tracking and impressions.
  • Ensure cookie consent mechanisms block Klarna scripts until user consent is granted.
  • If you use a custom Magento frontend, your developers may need to adjust templates to accommodate the new markup structure.

Need Help with Klarna SDK Migration?

While the migration process is relatively simple, Magento merchants may require development support to:

  • Update custom templates or themes
  • Configure cookie consent tools for GDPR compliance
  • Validate performance and message rendering across devices
  • Audit existing Klarna integrations for compatibility

The team at KiwiCommerce offers expert assistance with Klarna SDK migrations, GDPR validation, and Magento module updates. We help ensure your store remains compliant, high-performing, and ready for future Klarna enhancements.

Conclusion

Klarna’s retirement of the legacy Web SDK marks an important transition for Magento merchants. Updating to the latest Klarna On-Site Messaging SDK is essential to maintain functionality, compliance, and access to new features.

We strongly recommend upgrading your integration well before the end-of-2024 support deadline to avoid potential disruptions.

If you are unsure whether your Magento store is using the outdated SDK, or need support implementing the new one, contact the KiwiCommerce team for a consultation.

In today’s fast-moving digital world, building applications that are scalable, flexible, and easy to maintain is more important than ever. That’s where Microservices Architecture comes into play — a modern approach to software development that breaks applications into small, independent services.

At Kiw Commerce, we believe in making complex technology accessible. This guide will walk you through the basics of microservices, how they work, real-world examples, common tools, and helpful visual concepts.

What Are Microservices?

Microservices is an architectural style that structures an application as a collection of loosely coupled services. Each service is independently deployable, responsible for a specific function, and communicates with other services via APIs.

Key Difference from Monoliths

  • Monolithic architecture: All features are built into a single codebase.
  • Microservices architecture: Features are broken into separate modules (services), each running independently.

Visual Tip:
Imagine a side-by-side image:

  • Left: One large block labelled “Monolithic App” with modules (User, Product, Cart, Payment) inside.
  • Right: Smaller blocks (e.g., User Service, Product Service) connected via arrows — representing microservices.

 Key Components of Microservices Architecture

  1. Individual Services
     Each microservice handles a single business function — like user authentication or payment processing.
  2. APIs for Communication
     Services talk using REST APIs, gRPC, or message queues.
  3. Independent Databases
     Each service can maintain its own database, improving modularity and fault isolation.
  4. Containerisation
     Tools like Docker and Kubernetes allow developers to deploy and scale services independently.

Visual Tip:
A system diagram with:

  • An API Gateway in the centre.
  • Connected to services (Auth, Cart, Product).
  • Each with its own database.

How Do Microservices Communicate?

Microservices communicate in two main ways:

  • Synchronous: Via HTTP (REST) or gRPC — real-time, direct interaction.
  • Asynchronous: Using message brokers like Kafka or RabbitMQ — useful for event-driven systems.

Visual Tip:

visual tips


Two panels:

  • Left: REST communication between services.
  • Right: Services exchanging messages through a central broker.

 Benefits of Microservices

  • Scalability
     Scale only the parts of your app that need more resources (e.g., payments during sales).
  • Faster Deployments
     Teams can update or deploy services independently without affecting the entire app.
  • Resilience
     If one service fails, the rest continue running smoothly.
  • Tech Flexibility
     Teams can choose different technologies for different services (Node.js for one, Python for another).

Challenges of Microservices

While powerful, microservices come with their own set of challenges:

  • Higher Complexity
     More services mean more dependencies and interactions to manage.
  • Data Consistency
     Managing transactions across multiple services can be tricky.
  • DevOps-Driven
     Requires strong CI/CD pipelines, logging, monitoring, and container orchestration.

Visual Tip:
A circular diagram showing:

  • Develop → Build → Deploy → Monitor → Scale → Repeat
    Each phase showing a different microservice (e.g., Cart, Order, User).

Real-World Examples

Here’s how leading companies use microservices:

  • Netflix: Runs hundreds of services handling everything from video delivery to user preferences.
  • Amazon: Powers services like product search, recommendation engine, and payment processing.
  • Uber: Booking, payments, location tracking — each runs as a separate service.

Common Tools Used in Microservices

  • Docker – Packages each service into a lightweight container.
  • Kubernetes – Automates deployment, scaling, and management of containers.
  • API Gateway – Manages all incoming traffic to your services.
  • Service Mesh (e.g., Istio) – Adds observability, security, and traffic control.

Visual Tip:


A vertical stack:

  • Base: Docker
  • Layer above: Kubernetes
  • Then: API Gateway
  • Top: Monitoring with tools like Prometheus or Grafana

Final Thoughts from Kiw Commerce

Microservices architecture can seem complex at first, but once understood, it offers unbeatable advantages in scalability, agility, and resilience.

At Kiw Commerce, we’re passionate about helping businesses unlock the potential of modern software architecture. Whether you’re starting fresh or looking to transition from a monolith, microservices provide a future-proof solution for growth.

In today’s hyper-competitive eCommerce landscape, success hinges on more than having great products. The true game-changers? User Experience (UX) and Conversion Rate Optimization (CRO). These two powerhouses aren’t optional—they’re essential drivers of customer satisfaction and business growth.

At Kiwi Commerce, we believe in equipping merchants with the strategies that move the needle. Let’s dive into how UX and CRO can elevate your store’s performance—starting today.

Strategic UX Isn’t Magic—It’s Method

Picture this: You make a few targeted updates to your site’s design and suddenly, conversions skyrocket. No, it’s not sorcery—it’s smart design rooted in user behavior. For eCommerce professionals, mastering UX and CRO is no longer a bonus; it’s survival. This guide dives into how small design tweaks can create major boosts in engagement and customer loyalty, backed by real-world case studies and modern best practices.

Why UX and CRO Are the Backbone of Digital Retail

Consider visiting a physical store that’s disorganized, dimly lit, and hard to navigate—you’d probably walk out. Online stores are no different. Exceptional UX design ensures your site is intuitive and enjoyable to use, guiding visitors from homepage to checkout with ease. CRO, on the other hand, focuses on fine-tuning the journey—testing and optimizing elements to convert browsers into buyers. Together, UX and CRO can transform your store’s performance.

UX + CRO: A High-Impact Duo

When UX and CRO work hand in hand, the results are tangible:

  • Higher average order value through intuitive product discovery
  • Reduced cart abandonment with simplified checkouts
  • Increased repeat customers thanks to a smooth, satisfying experience

According to PageFly, a balanced UX and CRO approach directly correlates with higher revenue.

Where to Start: Focus on the Essentials

To unlock your eCommerce potential, zero in on these UX foundations:

  • Site Navigation: Keep it simple, logical, and easy to use
  • Page Speed: Slow sites bleed conversions—optimize for speed
  • Trust Elements: Include customer reviews, security badges, and transparent policies
  • Responsive Design: Ensure mobile users have just as smooth an experience

 For more CRO tactics, visit Pathmonk’s eCommerce optimization guide.

The Overlooked Details That Deliver Results

Flashy product images and animated carousels are great—but they aren’t what keep customers engaged. The hidden UX gems are:

1. Navigation: Your Digital GPS

Poor navigation is like wandering a maze without a map. Guide your users with clean menus, intuitive categories, and a prominent search bar.

2. Mobile Optimization: A Must-Have

Your mobile site is your pocket-sized storefront. It must be fast, functional, and user-friendly. A clunky mobile site is the quickest route to a bounce.

3. Accessibility: Inclusion = Expansion

Design with everyone in mind. Features like screen reader compatibility, keyboard navigation, and image alt text not only improve usability—they grow your customer base.

These aren’t minor enhancements—they’re strategic levers that significantly impact engagement and loyalty.

Real Brands, Real Wins

  • Zooca doubled its conversion rates with UX overhauls and A/B testing. Their personalized user journeys led to a 30% jump in retention.
  • HappyFresh tripled its conversion rate (from 4.6% to 15%) by decluttering pages and introducing a subscription model.
  • Ark.no saw a 300% increase in conversions, generating $22M in additional revenue by redesigning the site to align with user expectations.

Actionable UX Secrets You Can Use Today

  • Streamline Navigation: Make product discovery effortless
  • Simplify Checkout: Remove unnecessary steps
  • Run A/B Tests: Data-driven decisions win every time
  • Personalize the Journey: Leverage data to customize the experience

Success in eCommerce isn’t luck—it’s built. Integrating these strategies lays the foundation for a seamless, engaging shopping experience.

The Future: AI-Powered Personalization & CRO

Ready to supercharge your store? Here’s how forward-thinking brands are blending UX with cutting-edge tech:

Hyper-Personalization with AI

Think Amazon’s “You might also like…” AI engines. They analyze behavior and preferences to suggest products, creating a shopping experience that feels tailor-made.

Smarter Recommendations

AI doesn’t just guess—it learns. Smart engines predict what your customers want before they know it themselves, improving satisfaction and reducing support queries.

Final Thought: Ready to Boost Your Bottom Line?

UX design and CRO are your secret weapons. Use them strategically, and you’ll not only see higher conversions—you’ll build a brand customers love to return to.

 What’s worked for you? Share your favorite UX or CRO tactics in the comments!

Want help optimizing your eCommerce UX and CRO? Get in touch with Kiwi Commerce—we’re here to help you turn browsers into buyers.

AI isn’t just the future of ecommerce—it’s already transforming it. Here’s how you can harness artificial intelligence in your Magento 2 store right now to outpace the competition.

Introduction

Magento 2 is a robust ecommerce platform in its own right—but when integrated with the right AI tools, it becomes a true conversion powerhouse. Whether it’s personalised product suggestions, intelligent search, or predictive analytics, AI is no longer a luxury; it’s fast becoming the industry standard.

In this guide, we’ll walk you through practical, ready-to-launch AI integrations that can instantly improve user experience, drive higher conversions, and streamline operations—without needing a full-scale platform rebuild.

Why AI in Magento 2 Is a Game-Changer

  • 71% of consumers now expect personalised online experiences
  • AI can boost average order value (AOV) by 10–30%
  • Magento 2’s modular design makes it easier than ever to plug in AI capabilities

Top AI Use Cases for Magento 2 (And How to Implement Them)

1. Smart Product Recommendations

Objective: Drive cross-sells, upsells, and increased AOV with real-time, context-aware suggestions.

Tools You Can Use Today:

  • Adobe Sensei (for Adobe Commerce) – Native real-time recommendations
  • Clerk.io, Nosto, Algolia Recommend – Easy plug-and-play AI solutions

Magento Integration:

  • Available via Magento Marketplace or custom API
  • Frontend widgets compatible with Hyvä, KnockoutJS, or headless setups using React/Vue
  • Bonus: Build your own recommendation engine with TensorFlow.js using purchase data

2. AI-Powered Site Search

Objective: Serve up smarter, intent-based search results to drive conversions.

Top Tools:

  • Algolia Search – Fast, NLP-powered search with superb UX
  • Elasticsearch + ML plugins – Customisable, self-hosted solution

Magento Integration:

  • Direct extensions for Magento 2 available
  • Fully compatible with Hyvä frontend
  • Bonus Features: Auto-correction, voice search, and handling of no-results pages

3. AI-Driven Personalisation

Objective: Deliver tailored products, content, and offers to each individual user.

Recommended Tools:

  • Adobe Target – Built-in AI for A/B testing and personalisation
  • Segment + Recombee – Behavioural data capture with AI-driven content delivery
  • ShopBrain (Open Source) – Flexible toolkit for AI-based behaviour predictions

Magento Integration:

  • Personalised blocks via CMS, layout XML, or headless API
  • Leverage customer segments, tracking cookies, and event-based triggers

4. AI Chatbots for Sales & Support

Objective: Improve engagement, automate support queries, and drive conversions.

Top Choices:

  • Tidio AI, LivePerson, Zendesk with AI – Ideal for ecommerce chat and support
  • OpenAI GPT APIs – Build a tailored ChatGPT-powered bot for your store

Magento Integration:

  • Embed via Google Tag Manager or directly within Hyvä/Luma templates
  • Train with product catalogues, FAQ content, and order history
  • Pro Tip: Add chatbot-driven abandoned cart recovery to boost sales

5. Predictive Analytics & Inventory Forecastin

Objective: Anticipate demand, optimise inventory, and make informed decisions.

Top Solutions:

  • Google Cloud AI + BigQuery – Build custom ML pipelines
  • Zebra Prescriptive Analytics, Inventory Planner – Focused tools for supply chain forecasting

Magento Integration:

  • Sync customer and order data via APIs or middleware tools like Zapier or Mulesoft
  • Visualise insights using Power BI, Looker, or Tableau
  • Add predictive layers for smarter business planning

6. Fraud Detection with AI

Objective: Reduce fraud risk and chargebacks using real-time AI assessments.

Solutions to Consider:

  • Signifyd, Riskified, Kount – AI fraud protection tools with Magento modules

How It Works:

  • Real-time behavioural analysis based on geolocation, device, and order patterns
  • Automated decisions (approve, hold, decline) via Magento admin or webhooks

Real-World Results

  • A Magento 2 store using Klevu + Nosto saw a 22% lift in AOV within just six weeks
  • One electronics retailer cut bounce rate by 31% after implementing AI-powered search and chatbot support
  • A fashion brand using a GPT-4-based chatbot saw 17% more completed checkouts via real-time assistance

Final Thoughts

AI integrations for Magento 2 are no longer a nice-to-have—they’re a competitive necessity. With a wealth of tools and ready-made extensions now available, it’s easier than ever to elevate your store’s performance with minimal development effort.

At Kiwi Commerce, we believe you don’t need a full data science team to get started with AI—you just need a smart strategy and the right integrations. Ready to take your Magento 2 store to the next level? Let’s talk.

Are you seeing traffic from outside the UK but struggling to convert it into sales? One of the most common reasons is currency mismatch. Simply put, most shoppers hesitate to buy in a currency they don’t recognise or understand.

Even if your product is perfect, if the price is only shown in GBP and your visitor is in Canada or Germany, they’re more likely to abandon the session than to convert. That’s why setting up multi-currency in Shopify is essential if you want to grow your international sales.

At Kiwi Commerce, we work with Shopify merchants across the UK to scale globally — and implementing a proper multi-currency setup is one of the quickest ways to improve international conversion rates.

Why Multi-Currency Matters for Global Growth

Expanding into new markets is no longer just about translating your site — it’s about localising the full customer experience, including pricing. Displaying the right currency, tax, and product pricing based on the shopper’s location builds trust and removes friction during checkout.

Key Benefits of Multi-Currency:

  • Improved conversion rates from international visitors
  • Fewer abandoned carts due to pricing confusion
  • A more streamlined checkout experience
  • Easier entry into new markets like the US, Europe, or Australia

Before You Begin: Does Shopify Support Multi-Currency?

Shopify supports multi-currency only when using Shopify Payments. This is a key requirement for merchants who want to display different currencies at checkout.

Shopify Plan Multi-Currency at Checkout
Shopify Basic ✅ With Shopify Payments
Shopify ✅
Shopify Advanced ✅
Shopify Plus ✅ Advanced control

💡 Important: If you’re using only PayPal or third-party gateways, Shopify’s multi-currency checkout will not function correctly.

Step-by-Step: How to Set Up Multi-Currency in Shopify

Step 1: Enable Shopify Payments

Go to: Settings > Payments > Shopify Payments
Follow the prompts to enable Shopify Payments. This unlocks multi-currency capabilities.

Step 2: Add Currencies for Your Target Markets

Navigate to: Settings > Markets
Use Shopify Markets to create region-specific storefronts.

You can:

  • Add countries/regions individually
  • Set local currencies
  • Configure automatic or manual exchange rates
  • Enable currency rounding for cleaner pricing (e.g. £19.99)

💡 Kiwi Tip: Round to .00 or .99 to boost trust and reduce friction.

Step 3: Configure Currency Display Preferences

Set how you want currencies to appear:

  • Show currency symbols and/or codes
  • Convert prices automatically on product and checkout pages
  • Enable IP-based auto-detection

Go to: Settings > Markets > Preferences

Step 4: Add a Currency Selector (Recommended)

To accommodate travellers or VPN users, provide a manual currency selector. Options include:

  • Using your theme’s built-in country selector
  • Adding apps such as:
    • Shopify Geolocation App
    • BEST Currency Converter
    • Auto Currency Switcher

Position it in your header, footer, or as a pop-up for maximum visibility.

Step 5: Customise Pricing Rules (Advanced – for Shopify Plus)

For merchants on Shopify Plus, you can go further:

  • Set fixed prices for different markets
  • Exclude specific products per region
  • Customise tax inclusion per country (e.g. Australia, Germany)

Go to: Markets > Manage > Pricing > Adjust Pricing

Step 6: Configure Tax & Duty Settings

Navigate to: Settings > Taxes and Duties

Enable:

  • VAT-inclusive pricing (UK/EU)
  • Automatic tax calculation per location
  • Import duty estimation for international shipping

This ensures compliance and improves price transparency.

Step 7: Test Everything

Simulate different locations using a VPN or browser tools. Test from:

  • US
  • Canada
  • EU countries
  • Australia

Check:

  • Correct currencies displayed
  • Rounded pricing accuracy
  • Checkout works in local currency
  • Tax applied correctly

💡 Kiwi Tip: Test the entire journey — product pages, collection pages, cart, and checkout.

Common Mistakes to Avoid

Mistake Impact
Using only GBP across all markets Reduces trust and conversions
Not using Shopify Payments Disables checkout currency control
Ignoring tax and duty configuration Causes compliance issues
Forgetting currency rounding Leads to awkward prices
No manual currency selector Frustrates users with mismatched IPs

After Setup: What to Monitor

Use Shopify Analytics and Google Search Console to track:

  • Conversion rate by country
  • Cart abandonment by region
  • Revenue per market
  • Visitor behaviour per location

If your international traffic is high but conversions are low, currency setup is often the issue.

Recommended Apps and Tools

Tool Purpose
Shopify Geolocation App IP-based auto currency switcher
Matrixify (Excelify) Bulk pricing updates across currencies
BEST Currency Converter Lightweight free tool for basic conversion
Shopify Analytics Monitor market performance and ROI

Final Thoughts from Kiwi Commerce

Going international isn’t just possible — it’s necessary for Shopify brands that want to scale. Multi-currency setup is one of the fastest, highest-ROI improvements you can make to boost global conversions.

It helps you:

  • Build buyer trust
  • Reduce friction at checkout
  • Increase international sales

And the best part? It can all be done in an afternoon with the right setup.

Want Help Optimising Your Store for Global Sales?

At Kiwi Commerce, we specialise in:

  • Setting up Shopify Payments
  • Designing custom currency switchers
  • Localising pricing, tax, and shipping
  • Boosting international UX

📞 Book a Free Shopify Growth Call today and let’s make your store global-ready.
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Low website traffic can feel like shouting into the void — especially when you’ve invested time, budget, and creativity into building a site that should be performing.

Whether you’re running an eCommerce store struggling to get product visibility or a B2B service business with underperforming landing pages, the underlying issue is often the same: your site isn’t getting found — or isn’t resonating when it is.

At Kiwi Commerce, we help businesses fix that by going far beyond basic SEO. In this guide, we’re sharing advanced SEO techniques that are working right now for real brands — in both eCommerce and B2B service industries.

First, Identify the Root Cause

Before implementing any fixes, it’s critical to understand why your traffic is low. Here are some high-impact areas to audit:

  • Is your site targeting the right search intent?
  • Are technical SEO errors blocking crawlers?
  • Are your pages slow, unresponsive, or poorly structured?
  • Is your content deep enough to rank — or too thin to matter?
  • Are you relying on outdated keyword strategies?
  • Is your backlink profile competitive?

Pro tip: Tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console offer rich data to diagnose these issues.

Advanced SEO Fixes for Business & eCommerce Sites

Now, let’s dig into the strategic SEO techniques that make a measurable difference — whether you’re offering services, selling products, or both.

1. Intent-Driven Keyword Mapping Across the Funnel

What it is: Aligning pages with search intent across the entire user journey — from awareness to decision.

For service businesses:
 Map keywords like:

  • “Best HR automation tools” → Informational blog
  • “HR automation agency UK” → Service page
  • “Request HR software demo” → Conversion landing page

For eCommerce:
 Target both high-volume and hyper-specific long-tail keywords:

  • “Men’s waterproof trail shoes UK”
  • “Next-day delivery hiking boots”

Advanced tip: Build an internal keyword matrix that categorises queries by:

  • Intent (informational, navigational, transactional)
  • Funnel stage (awareness, consideration, decision)
  • Page type (blog, category, product, service)

2. Entity-Based SEO & Semantic Optimisation

Google is evolving from keywords to entities — people, places, products, and concepts.

What to do:

  • Build content clusters around core topics and connect them using internal linking.
  • Use semantic variations and structured data to reinforce context (e.g. “PPC audit”, “paid search analysis”, “Google Ads strategy”).
  • Optimise your About page and author bios — especially for B2B. Google looks for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Tools:
 InLinks, SurferSEO, and Clearscope help you semantically optimise for topical relevance.

3. UX & Conversion-Focused SEO (Rank + Retain)

Ranking means little if users bounce.

For eCommerce:

  • Reduce friction in checkout — speed, trust signals, guest checkout options.
  • Place high-impact CTAs above the fold (“Buy Now”, “Back in Stock”, “Only 2 Left”).
  • Add product FAQs and video demos to reduce bounce rate and support SEO.

For service providers:

  • Use interactive tools (e.g. ROI calculators, pricing estimators) on service pages.
  • Embed lead-generation forms naturally within long-form content.
  • Add “quick wins” as downloadable assets (guides, templates, checklists) to capture leads mid-funnel.

4. Zero-Click SEO & Featured Snippet Targeting

People aren’t always clicking anymore — but that doesn’t mean you can’t win visibility.

What to do:

  • Optimise for featured snippets by answering questions directly in <p> tags or lists.
  • Add FAQ schema to get rich results in SERPs.
  • Create glossary or knowledge base pages to rank for high-volume, low-click queries.

Example:
A service page on “eCommerce strategy” could also rank for “What is an eCommerce growth strategy?” with a well-structured paragraph and schema.

5. Programmatic SEO for Scalable Content Growth

If you offer lots of variations — products, locations, industries — programmatic SEO can unlock massive visibility.

How it works:

  • Use a CMS or headless setup to create thousands of pages dynamically.
  • For B2B: “PPC for [industry]” → Finance, Healthcare, SaaS, etc.
  • For eCommerce: “Shoes for [activity]” → Trail running, indoor, casual.

Bonus: Use dynamic internal linking strategies and canonical tags to avoid duplicate content penalties.

6. Content Refresh Strategy (Update vs Rewrite)

Google favours fresh and relevant content — especially for YMYL (Your Money or Your Life) topics.

What to do:

  • Re-optimise older pages that are slipping in rankings.
  • Update statistics, screenshots, and links.
  • Expand thin content with FAQs, case studies, or testimonials.

Pro tip: Prioritise pages ranking between positions 5–20 — these are often one step away from page one.

7. Backlink Engineering: Building Real Authority

Forget directory spam or shady outreach. Build links that Google respects:

For service businesses:

  • Publish in-depth case studies and promote them to industry blogs.
  • Answer journalist queries through platforms like HARO or Featured.
  • Host webinars and collaborate on whitepapers.

For eCommerce:

  • Build “link-worthy” content like buying guides, trend reports, or ethical sourcing stories.
  • Partner with micro-influencers or affiliates who link back to product categories.

Don’t forget: Internal linking is just as crucial. Link strategically between high and medium authority pages to pass equity and boost discoverability.

8. Technical Excellence = SEO Advantage

Technical issues drag down even the best content.

Must-do fixes:

  • Remove crawl blocks in robots.txt or noindex tags.
  • Use canonical tags correctly (especially in product variants or service categories).
  • Compress images and enable lazy loading.
  • Use Hreflang for international stores or multilingual services.

Tools like Screaming Frog, Sitebulb, and Google Search Console should be part of your regular technical SEO audits.

Final Word from Kiwi Commerce

Fixing low traffic isn’t about chasing Google’s latest shiny update — it’s about building a search engine-ready, user-friendly, and growth-focused digital ecosystem.

Whether you’re running a service-based business looking to drive high-quality leads, or you manage an eCommerce brand fighting for visibility in a crowded market — the key is alignment. Your content, your structure, your authority, and your experience must all point in the same direction.

At Kiwi Commerce, we deliver data-led SEO strategies that aren’t just theoretical — they’re working for our clients right now.

 

Magento 2.4.8 officially launched on 8 April 2025, bringing with it key improvements in security, performance, and platform stability. Whether you’re a merchant or developer, this release is essential for maintaining a secure, modern, and high-performing eCommerce store.

Here’s a breakdown of the most important updates and what they mean for your business.

Security Enhancements

Magento 2.4.8 introduces several vital updates to strengthen your store’s defences:

  • Duo Security 2FA Update
     Duo’s two-factor authentication now uses the latest Web SDK v4, enabling smoother integration with the Duo Universal Prompt. Merchants must now enter a Client ID and Secret in Admin settings to complete the configuration.
  • Encryption Key Management Improvements
     Encryption key handling has been reworked for greater usability. New CLI commands are available for rotating keys and re-encrypting selected data. Please note: the ability to change encryption keys via the Admin panel has been removed.
  • One-Time Password (OTP) Settings
     To resolve issues introduced in version 2.4.7, the OTP Window default has changed from 1 to 29, improving compatibility and reliability.
  • Subresource Integrity (SRI) Updates
     The SRI system has been refactored to boost performance. SRI hashes are now stored in the pub/static directory, eliminating the need to redeploy static content after cache flushes.

Platform Upgrades

Magento 2.4.8 keeps your site up to date with the latest technologies:

  • PHP Compatibility
     Now supports PHP 8.4 and drops support for PHP 8.1. Merchants should upgrade to PHP 8.3 or 8.4 to maintain compatibility.
  • Database Support
     Adds support for MariaDB 11.4 and MySQL 8.4, aligning with the latest LTS (Long-Term Support) releases for better security and performance.
  • Message Queue Enhancements
     Now compatible with RabbitMQ 4.x. Merchants must switch from classic mirrored queues to quorum queues, as the former are no longer supported in this version.
  • Search Engine Optimisation
     Magento now works with OpenSearch 2.19, replacing Elasticsearch. If you haven’t done so already, transition to OpenSearch to maintain compatibility and receive ongoing updates.

Performance & Quality Improvements

Magento 2.4.8 focuses on speed, scalability, and ease of use:

  • Indexer Mode Update
     The default indexer mode is now Update by Schedule, reducing system load and improving indexing reliability.
  • Faster Bulk Operations
     Bulk updates—especially using the /V1/products/tier-prices REST API—are now faster and more efficient.
  • Improved Inventory Synchronisation
     Updates to the Inventory Indexer remove hidden dependencies, resulting in smoother product creation, stock updates, and visibility changes.
  • Clearer Order Management
     On the order details page, the “Submit Comment” button has been renamed “Update” to avoid confusion and improve admin usability.

GraphQL & API Enhancements

More flexibility for developers working with headless architecture and APIs:

  • Streamlined Checkout for Free Orders
     Magento can now automatically apply free payment methods on zero-total orders. Terms & Conditions are dynamically handled via StoreConfig.
  • Cart Rule Visibility via GraphQL
     You can now retrieve active cart and catalogue rules through GraphQL, improving order and promotion management for custom front-ends.

Bug Fixes

Magento 2.4.8 resolves a wide range of issues:

  • 582 fixes in Adobe Commerce
  • 497 fixes in Magento Open Source

Highlights include:

  • A fix for infinite loops when querying the /V1/transactions REST API
  • Resolution of GraphQL type issues found in version 2.4.7

Upgrade Recommendations

If you’re currently using:

  • Versions 2.4.4 – 2.4.6: You should apply the latest security patches and plan to upgrade to 2.4.8 soon. Support for these versions ends between April and August 2026.
  • Version 2.4.7: You have until April 2027, but upgrading now ensures you’re benefiting from the latest features and fixes.

Final Thoughts from Kiwi Commerce

Magento 2.4.8 is a critical update for any business serious about site speed, security, and future-proofing their platform. From backend upgrades to API improvements and essential bug fixes, this release sets your store up for long-term success.

Need help with your upgrade or want to explore what these changes mean for your site? Get in touch with the team at Kiwi Commerce—we’re here to guide you through it.

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