To optimise your website for search engines is not a quick and effortless job. There are two distinct techniques – on-page and off-page optimisation, that will help you enhance your website’s digital marketing strategy. These techniques completely vary from each other, yet they both are known to be useful when it comes to your sites search engine optimisation.
What is On-Page SEO?
The main focus of On-page SEO is to optimise every part of your website that will influence your rankings on the search engines results page and also the performance of the website. With On-Page SEO you have a command over how crawlers will crawl your site, navigate the site structure and index the pages of your website.
Well, On-page SEO is not literally about optimising the front end of your website. The main aim of SEO is to optimise the back end of your website as the load time of the page and mobile compatibility are major factors that determine users engagement and thereby the ranking of your website.
What is Off-Page SEO?
You perform On-page SEO on and within the pages of a website whereas off-page SEO is performed outside the website. In other words, Off-Page SEO refers to all the tasks that you perform to promote your website in order to increase it’s rankings on search engines results page.
Off-page SEO is a technique that helps Google understand what perspectives people have about your website. The best way to perform Off-page SEO is by getting back links for your website and if you’ve got a lot of quality links pointing to the pages of your website, search engines will interpret that you’ve got some great content that’s valuable for users.
Essential Factors To Consider
There isn’t a quick set-in-stone response to which technique is better. According to most of the website professionals, A site that is optimised for both On and Off page is more reliable and high ranked than a site that is optimised by either of the two techniques. In case you end up going back and forth, consider the things mentioned below that will help you to understand the importance of each of these techniques:
On-Page Is Often Required
Even if you have a website that is ranking high on search engines, you cannot just stop practicing on page SEO. You never know when a competitor of yours will just leave you behind out of nowhere. So you need to constantly update your site with SEO optimised articles on topics that are trending.
Apart from content which continues to remain dynamic, the other on page factors consumes very less time and can be achieved while you are finalizing the HTML of your website
On-page SEO includes:
Page Content optimisation
Title Tags & Metadata Optimisation
Headings (H1, H2, H3)
Page Load Speed
Alt-text for Images & Videos
Off-Page SEO Relies majorly on Quality Links
Off-page SEO on the other side determines the quality and domain authority of your website. If your website turns out to be a piece of quality for search engines it is definitely going to be ranked high in results page. And you can achieve this by getting as many back links as you can for your website. Make sure that the sites that link back to yours are of good quality. You can always decide the sites from where you need back links with the help of blogs and directory submissions. The more quality back links you get the better your website will appear to search engines and ultimately higher it will rank.
Off-page SEO include:
Social Media marketing
Which One is More Important?
You cannot just choose one between On-Page and Off-Page SEO and if you do it’s like selecting either the floor or the ceiling while building a house. On-page and off-page SEO go hand in hand and both complement each other in order to improve the ranking of your website. It is crucial that you perform both of these optimisation techniques so that the crawlers and the users both understand the worth of your website and once they know your worth your rankings begin to improve.