In both the service industry and online retail, success hinges on one simple question: What do you want your customer to do next? The answer lies in your Call to Action — that crucial moment where interest turns into engagement, and clicks turn into conversions. At Kiwi Commerce, we’ve helped brands across the UK optimise…
Your step-by-step guide to building a powerful, connected e-commerce experience in 2025 In the fast-evolving world of e-commerce, your website can’t operate in isolation. From marketing to inventory management, from payments to fulfilment, your online store needs to connect with the tools that power growth, automation, and insight. But integrating these tools isn’t just about…
At Kiwi Commerce, we’re always on the lookout for technologies that make web development faster, more flexible, and more scalable. One of the standout tools gaining serious momentum in recent years is GraphQL. Originally developed by Facebook, GraphQL has changed the game when it comes to how we handle data in web apps. Unlike traditional…
When it comes to setting up an online store, two of the most popular platforms on the market are WooCommerce and Shopify. Both have their strengths, but how do you know which one is the right choice for your business? At Kiwi Commerce, we specialise in helping businesses like yours choose the best e-commerce solution….
In today’s fast-paced e-commerce landscape, having a reliable and flexible online store is essential for success. As businesses look for ways to enhance user experience and streamline operations, many are opting for Hyvä as their preferred theme for Magento. Partnering with experts like KiwiCommerce can further amplify the benefits of Hyvä. Here’s an in-depth look…
How to start selling online There has never been a better time to start selling things online; whether it’s as a sideline while you’re furloughed, as a second income to earn money from a hobby or to actually move your physical business into a more profitable and accessible space. According to the Office of National…
Conversion is the holy grail for any eCommerce business. For years, webmasters have made incremental changes, performed A/B testing, improved imagery, provided reviews and even done market research to try and increase conversion rate on site; however mobile conversion has always lagged well behind desktop figures. It’s easy to see why; when content competes for…
Developing a website is a large project with many points to consider, from client expectations to the delegation of tasks. Advancement of any website on an extensive scale is a complex task, however an eCommerce website has its own specific requirements. Of all the bad practices I’ve seen in eCommerce development, I feel that the worst is ignoring the little things and the elements necessary to support the website that are not core development items. This doesn’t change regardless of the platform you develop it on.
When it comes to eCommerce there are plenty of content management systems available on the market; including Opencart, Woocommerce, Shopify and many more. Magento is the most dominant eCommerce platform however, and of all the eCommerce websites currently operating, the majority of them are built on the Magento platform.
