Frontend development on an eCommerce store covers far more than making a site look presentable. A visitor lands on your homepage with a specific intent. What happens next, how fast the page loads, how clearly the product is presented, how friction-free the path to checkout is - that is all frontend work. Get it wrong, and no amount of marketing spend fixes it.
Not every business that needs frontend work needs the same thing. Some need a single certified developer to own the frontend of a new build. Others need an experienced team to fix performance problems on a live store that is already losing sales. We work across both.
Get In TouchYour store is live, but it is slow, hard to navigate on mobile, or your conversion rate is not where it should be. Our frontend developers identify what is hurting performance and fix it properly.
Need a certified frontend developer working under your brand? We work as your white-label development partner. Your clients see your name. We do the build.
Moving from one platform to another means rebuilding your frontend from scratch. Our developers handle Magento, Hyvä, Shopify, and WordPress, so the new build looks better than what you had before.
High-volume catalogues, complex product filtering, trade account portals. Our senior frontend developers have built it all and know what the edge cases look like before they become problems.
Frontend development on an eCommerce store covers far more than making a site look presentable. A visitor lands on your homepage with a specific intent. What happens next, how fast the page loads, how clearly the product is presented, how friction-free the path to checkout is - that is all frontend work. Get it wrong, and no amount of marketing spend fixes it.
Our certified frontend developers work exclusively on eCommerce stores. That focus matters. They know how Magento renders category pages under load. They know where Shopify themes slow down on mobile. They know exactly which Core Web Vitals issues kill conversion rates before a customer even sees your product.
Here is what they handle:
3+ Experience Years
Proficient in Magento's theme hierarchy, LESS/SASS, KnockoutJS, and Magento's UI component library. These developers know how to work within Magento's frontend architecture properly, not around it. Ideal for stores needing theme builds, layout customisation, or performance improvements on an existing Magento 2 store.
5+ Experience Years
Hyvä replaces Magento's default frontend stack with a modern, lightweight layer that loads dramatically faster. Our Hyvä developers are certified through our official Hyvä Bronze Partnership. They build Hyvä themes from scratch and migrate stores from legacy Magento frontends to Hyvä, with typical Lighthouse score improvements from the 40s to above 90.
3+ Experience Years
Shopify's Liquid templating language is deceptively simple. Getting the most out of it, particularly for Shopify Plus stores with complex requirements, takes specific experience. Our Shopify frontend developers handle theme builds, custom section development, Hydrogen headless builds, and storefront performance work.
3+ Experience Years
WordPress frontend on eCommerce means more than Gutenberg blocks and Elementor pages. Our developers work at the theme and PHP template level, building WooCommerce storefronts that are fast, SEO-friendly, and designed for conversion rather than assembled from page builder components.
5+ Experience Years
For brands moving to a headless or composable commerce architecture, our React developers build custom frontends that connect to Magento, Shopify, or WooCommerce backends via APIs. If your store needs the performance and flexibility of headless without sacrificing feature depth, this is the right specialism.
5+ Experience Years
These developers work from Figma, Sketch, or Adobe XD files and build pixel-accurate implementations across all screen sizes. The difference between a good design handoff and a poor one shows immediately in how the live store looks and performs. Our developers close that gap completely.
Our team holds official Adobe Commerce certifications and Shopify Expert status. We are also an official Hyvä Bronze Partner. These are not self-declared credentials. They are recognised by the platforms themselves and represent a level of technical depth that most agencies cannot offer.
Every frontend developer on your project works from the UK. Your calls happen at a sensible time. Your messages get answered the same day. There are no overnight handoffs and no translation layers between what you ask for and what gets built.
Hyvä for Magento is one of the most impactful frontend improvements available to any Magento store owner. Very few UK agencies hold official Hyvä Bronze Partner status. We are one of them, which means our Hyvä builds follow the framework properly rather than approximating it.
Every frontend build we deliver is written for your store. We do not start from a paid theme and call it custom work. Your codebase is yours, documented, and built to a standard that another developer can pick up if needed.
We sign non-disclosure agreements as standard. If you are an agency using us as your white-label frontend partner, your clients will never know we were involved. No KiwiCommerce references in code, commits, or documentation.
You get a fixed timeline with defined stages before we start. Progress is reported against those milestones, not described vaguely in a monthly update email. You will always know where your project stands.
From the first conversation to your developer writing the first line of code, the process is short and clear. No lengthy qualification calls. No waiting weeks before work begins.
Tell us the platform, the scope, and the problem you are trying to solve. We ask focused questions and come back with a clear proposal within one business day. You will know who is available, what the timeline looks like, and what it will cost.
Based on your platform and requirements, we identify the best-suited developer from our certified team. You find out who that person is before work begins. If you want to speak to them first, we can arrange that. No anonymous resource allocation.
Once the plan is approved, we agree on delivery milestones in writing. Your frontend developer does not start building on a vague brief. The scope is defined, the stages are clear, and the timeline is fixed from day one.
Work begins, and you receive updates tied to those milestones. You are not chasing status reports. You see progress, raise feedback, and get responses quickly. Changes are handled within the agreed scope, not treated as a reason to renegotiate everything.
Once the frontend is delivered and signed off, we do not disappear. Retainer-based support is available if you need ongoing frontend development, maintenance, or continuous improvement after launch. Many of our clients have worked with us for years on that basis.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
Your questions answered.
Cannot find what you are looking for? Contact our team.
A frontend developer builds and maintains everything a customer can see and interact with: the page layouts, product display, navigation, checkout flow, and the code that makes it behave correctly on every device and browser. On eCommerce stores specifically, they also own performance-critical work like page load speed, Core Web Vitals, and mobile responsiveness, all of which directly affect how many visitors complete a purchase.
A designer creates the visual concept, usually in Figma or Adobe XD. A frontend developer takes that design and builds it in code. The two roles are distinct. We provide both through KiwiCommerce, our UI/UX team handles the design, and our frontend developers turn it into a working, high-performance storefront. Many clients bring us in for both.
Building a general website and building an eCommerce storefront involve very different challenges. A frontend developer who has not worked on eCommerce stores will not naturally know how to handle category page rendering at scale, product filtering performance, add-to-cart edge cases, or checkout flow optimisation. Our developers work exclusively on eCommerce and bring that depth to every project.
Hyvä is a modern frontend framework for Magento that replaces the default theme stack, which is notoriously slow. Stores built on Hyvä typically see Lighthouse performance scores increase from the 30-40 range to above 90. That translates to faster page loads, better Google rankings, and a better experience for every customer visiting the store. As an official Hyvä Bronze Partner, KiwiCommerce is one of a small number of UK agencies with the credentials to build Hyvä properly.
Yes. We regularly take on frontend work for stores that are already live. Before starting, our developer carries out a review of the existing theme and codebase, identifies any technical problems, and agrees on the scope with you clearly. There are no assumptions about the state of the existing code.
Our developers are UK-based and work remotely as standard. This means you get UK timezone availability, daily communication, and the benefits of working with a permanent certified team without the overhead of an office-based hire. If a project requires on-site presence, we can discuss that separately.
Timelines vary depending on scope. A Hyvä theme built on an existing Magento store typically takes six to twelve weeks. A Shopify theme built for a mid-sized retailer is usually takes four to eight weeks. A full custom frontend on a complex enterprise store takes longer. We give you a fixed timeline with defined stages before work begins, so you always have a clear picture of when delivery is expected.
We offer retainer-based frontend support for all platforms we work on. This covers ongoing improvements, new feature development, performance monitoring, and bug fixes. Currently, we support over 100 live stores on retainers. You are not left to manage the frontend alone once the project is complete.
Our UK-based certified frontend team is ready to look at your project. Get in touch today, and we will respond within one business day with an honest assessment and a clear proposal.
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