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Amazing Health
Logo
Platform Magento
Solution B2C
Industry Healthcare & Wellness
Services Magento Migartion UI & UX Design Marketplace Support & Integration
OUR GROWING IMPACT

We Are Increasing Business Success

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Reduction in bounce rate

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Average load time decreased

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Increase in conversion

Amazing Health

20 Years of Partnership: From First Store to Marketplace Success
At Kiwi Commerce, we’ve had the pleasure of working with Amazing Health, a trusted UK-based, family-run brand offering natural and alternative health products.

Our journey together started over two decades ago when we built their very first online store. Since then, we’ve continued to grow side by side evolving their digital presence and helping them reach new audiences.
As part of this long-standing collaboration, we handled the migration from Magento 1 to Magento 2, giving the website a fresh new look and feel with a focus on user-friendly design and seamless navigation.

Using the Agile approach, we ensured smooth communication, quick turnarounds, and a project flow that always aligned with the client’s goals and expectations.

Today, our partnership goes beyond development. We regularly update and maintain the website, ensuring it stays secure, up-to-date, and protected from any potential issues or vulnerabilities. Our team also makes sure the site runs at its best every time a new Magento version or security patch is released.

This relationship has grown through trust, innovation, and shared success, and we’re proud to keep supporting Amazing Health as they continue to thrive online.

Technology Stack

Client Testimonial

Kiwi Commerce has been our trusted partner since our very first website launch. Their technical knowledge, attention to detail, and long-term guidance have helped us grow our business confidently across multiple channels.

Challenge


Amazing Health wanted to bring their extensive product range online and build a trusted digital presence that reflected their commitment to quality and wellness. They needed:
  • A reliable, scalable eCommerce platform to manage increasing demand.
  • Support for both branded and third-party product listings.
  • A smooth migration from Magento 1 to Magento 2.
  • Faster performance, better UX, and a mobile-optimised experience.
  • Guidance on marketplace expansion to reach more customers.

Over time, the challenge evolved from just launching an eCommerce store to maintaining it at scale, improving SEO, managing marketplaces, and keeping up with Magento’s constant updates and industry trends.

Solutions


We took a long-term, evolving approach, adapting strategies, technologies, and designs as the brand grew.
  • Built the foundation: Developed their first online store from scratch on Magento 1, setting a scalable base for future expansion.
  • Migrated seamlessly to Magento 2, ensuring data integrity and modern functionality.
  • Enhanced performance and security: Improved architecture, reduced page load times, and strengthened checkout flow.
  • Expanded reach: Supported Amazon and eBay marketplace integrations, extending visibility and sales channels.
  • Continuous support and SEO maintenance: Regular updates, audits, and optimisations to keep the site performing and ranking well.

Our Approach

Instead of following a rigid roadmap, our journey with Amazing Health has been organic and adaptive, shaped by changing technologies, consumer needs, and digital trends.

    Laying the Digital Foundation (Magento 1 Era)
  • Designed and developed the first eCommerce store for Amazing Health.
  • Focused on creating a user-friendly, clean interface aligned with their brand values.
  • Set up core product structures, filters, and collections for easy navigation.
  • Built scalability into the system from the very start.

    Evolving with the Brand (Magento 2 Migration & Beyond)
  • As Magento 1 reached end-of-life, it led the migration to Magento 2 for better performance and security.
  • Upgraded UI/UX, checkout process, and site speed.
  • Integrated Elastic Search for faster product discovery.
  • Enhanced mobile responsiveness to cater to a growing mobile audience.

    SEO & Continuous Optimisation (Ongoing Partnership)
  • Introduced on-page and technical SEO improvements, boosting organic visibility.
  • Ongoing performance audits, theme updates, and feature enhancements.
  • Regular maintenance and proactive updates to align with new Magento releases.
  • Monitored analytics and implemented refinements based on user behaviour insights.

    Marketplace Expansion & Customer Reach
  • Guided the brand in expanding to Amazon and eBay, setting up integrations and optimising listings.
  • Improved operational workflows between Shopify (for marketplace management) and the Magento backend..
  • Helped them adapt to evolving customer trends and product demands.

Result

Powering Performance, Driving Growth Every Click Counts

Experience a fully optimised, fast, and reliable Magento 2 store designed to support consistent business growth. With a remarkable 300–400× increase in conversions and a steady rise in repeat customers, the store delivers measurable success.
A 45% reduction in bounce rate, achieved through strategic UX and SEO enhancements, ensures better engagement and user satisfaction. Additionally, the brand has achieved 4× marketplace growth across Amazon UK and eBay, backed by ongoing SEO improvements that continue to drive sustainable organic traffic and long-term performance.

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