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iStyle Mode
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Platform Shopify
Solution B2C
Industry Home Decor
Services Consulting & UX Design Development & Integration Growth Support
OUR GROWING IMPACT

We Are Increasing Business Success

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Conversion Rate

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Bounce Rate Improvement

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Custom Build

iStyle Mode

From Family Shop to Digital Growth Leader Through Long-Term Shopify Partnership
Founded in 2012, iStyle Mode is a family-run business specialising in premium baby nursery goods, bedding, home décor, and soft furnishings. From a small 9ft x 14ft office in Bolton, the brand has grown into a trusted name with a multi-office setup in Manchester.

When iStyle Mode took their first digital step, Kiwi Commerce became their end-to-end digital partner, building their Shopify store entirely from scratch. From design and development to marketing and optimisation, we shaped every digital layer of their business to scale and perform.

Over 13+ years, this partnership has turned a small family shop into a high-performing eCommerce brand, achieving impressive sales growth, strong market visibility, and a loyal customer base through continuous SEO, UX, and marketing enhancements.

Technology Stack

Client Testimonial

Kiwi Commerce has been with us from our very first digital step to becoming a fully scalable online business. Their technical expertise, continuous optimisation, and proactive marketing support have played a huge role in our growth. We’ve seen our sales increase year after year, and our customers enjoy a seamless shopping experience.

Challenge

  • Building a digital presence from the ground up, transforming a small family shop into a recognised online brand with a strong identity and recall.
  • Handling complex product structures, hundreds of nursery and home décor items with multiple variants, attributes, and dynamic pricing.
  • Competing in a saturated eCommerce market, where improving visibility, conversion, and retention demanded a data-backed SEO and UX strategy.
  • Maintaining optimal Shopify performance despite extensive custom design, third-party apps, and continuous theme-level enhancements.
  • Adapting quickly to market trends, seasonal launches, and evolving customer behaviour without disrupting store performance or design consistency.
  • Integrating advanced tools and automation for SEO, analytics, and marketing campaigns to achieve consistent traffic, engagement, and revenue growth.

Solutions

  • Fully custom-built Shopify platform optimised for scalability and UX
  • SEO-first approach driving continuous organic growth
  • Automated marketing and live chat integrations for better engagement
  • Performance and analytics-driven decisions are improving revenue and conversions
  • Long-term website management and SEO support, ensuring sustained success

Our Approach

    Shopify Store Development & Custom Design
  • Built a fully bespoke Shopify store tailored for performance and scalability.
  • Designed a clean, intuitive, family-friendly interface aligned with iStyle’s brand identity.
  • Structured backend for easy management of large product catalogues.

    SEO & Marketing Strategy
  • Complete SEO setup from scratch, structured data, meta optimisation, and content strategy.
  • Ongoing organic visibility enhancement through keyword research and blog content.
  • Continuous tracking and reporting for measurable ROI.

    UX & Performance Optimisation
  • Implemented lazy loading, priority hints, and image compression for fast load times.
  • Redesigned navigation and checkout for smoother customer journeys.
  • Introduced GA4 & Microsoft Clarity for behaviour analysis and UX improvements.

    Continuous Management & Support
  • Regular Shopify theme and app updates for peak performance.
  • End-to-end website management, SEO, and analytics tracking.
  • Real-time monitoring of traffic, conversion, and campaign success.
  • Ongoing maintenance, speed enhancement, and security updates.

Result

Building a Trusted Brand Through Performance, Experience, and Growth

iStyle has achieved consistent year-on-year sales growth, transforming into a trusted and recognized online brand. Through strategic SEO and UX enhancements, the store has seen a significant rise in organic traffic and conversions, along with reduced bounce rates thanks to optimised navigation, a seamless checkout process, and improved page speed.
The enhanced user experience across both desktop and mobile devices ensures customer satisfaction and loyalty. Built on a scalable, high-performing Shopify platform, iStyle is fully equipped for future expansion. This long-term partnership focuses on continuous digital growth, marketing support, and adaptation to emerging trends helping the brand stay ahead in the ever-evolving eCommerce landscape.

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