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LR Direct
Logo
Platform Magento
Solution B2C
Industry Automobile
Services Consulting & UX Design Development & Integration Growth Support
OUR GROWING IMPACT

We Are Increasing Business Success

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Years Partnership

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Conversion Growth

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Speed Improvement

LR Direct

Driving Global Reach and Operational Excellence for a Leading Land Rover Parts Supplier Through a Long-Term Magento Partnership

Founded in 2002, LR Direct is a well-known global supplier of genuine and aftermarket Land Rover and Range Rover parts. Based in Leyland, Lancashire, the brand has built strong relationships with leading suppliers like Border Holdings, Allmakes, and Bearmach, serving customers around the world with reliable products and service.

When LR Direct teamed up with Kiwi Commerce over five years ago, their Magento 2 website was already live but it wasn’t performing as expected. The site was difficult to scale, operations were slow, and the previous vendor often took too long to fix issues. Delays and unresolved technical problems were holding back growth and frustrating the team.

Kiwi Commerce stepped in as a true digital partner, starting with a full audit of the website from code and design to SEO and speed. One of the biggest challenges was handling complex multi-currency integration, as the brand was growing across different countries. We worked on making this process smooth so that customers around the world could shop easily in their own currency.

With these improvements, LR Direct’s online store became faster, more stable, and ready for global expansion. Today, the brand runs a powerful, scalable eCommerce platform backed by Kiwi Commerce’s ongoing support and partnership.

Technology Stack

Client Testimonial

Kiwi Commerce has been instrumental in scaling our online business globally. Their technical expertise, proactive performance optimisation, and continuous support have strengthened our platform, improved conversions, and ensured smooth operations worldwide.

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Challenge


LRDirect’s Magento 2 platform faced multiple technical, operational, and user-experience challenges before and during our long-term partnership:
  • Limited global reachdue to single-currency and regional restrictions
  • Suboptimal checkout and navigation flows,causing higher bounce rates
  • Manual and error-prone order and stock managementwithout real-time ERP sync
  • Organic visibility challengeswith limited structured data and SEO optimisation
  • Ongoing need for feature updates and platform maintenanceto support business growth and market trends
  • Security vulnerabilitiescaused by outdated patches and misconfigured server permissions
  • Frequent performance degradationafter updates due to legacy code conflicts and unoptimised extensions
  • Complex product catalogue management, including multiple variations for Land Rover parts

Solutions


  • Fully optimised Magento 2 platform for global B2B/B2C operations
  • Multi-currency and geo-targeted storefronts for international customers
  • Integrated ERP and warehouse systemsfor operational efficiency
  • Performance optimisation leading to faster load times and improved UX
  • Continuous feature updates, security patches, and on-page SEO improvements
  • Real-time analytics and reporting for data-driven decisions
  • Enhanced security infrastructure and proactive issue prevention.

Our Approach

    Market & Technical Analysis
  • Audited the Magento 2 site for code quality, database efficiency, and UX performance
  • Identified growth opportunities in global expansion, multi-currency, and checkout optimisation.
  • Removed redundant extensions and introduced staging environments for safer deployments.

    International Expansion & Multi-Currency Integration
  • Implemented geo-targeting, region-based storefronts (UK, EU, International), and shared backend management.
  • Added automatic currency detection, tax configuration, and secure global payment gateways.
  • Integrated DHL and FedEx APIs for real-time international shipping and tracking.

    Security & Stability Reinforcement
  • Applied regular security patches, firewall updates, and malware protection.
  • Enabled two-factor authentication (2FA) and role-based access control.
  • Monitored system health continuously to maintain uptime and performance.

    Continuous Enhancements & Data-Driven Optimisation
  • Connected ERP and warehouse systems for real-time inventory and order sync.
  • Enhanced SEO, structured data, and product pages for higher organic visibility.
  • Established a long-term support model with audits, QA, and transparent communication.

Result

Seamless Global Growth Powered by Performance and Partnership

The collaboration led to a seamless international expansion, enabling effortless multi-currency shopping and a smooth, user-friendly checkout experience.
With significant UX and performance enhancements, LR Direct achieved increase in conversion rates and improvement in customer engagement, while bounce rates dropped notably.
Enhanced organic visibility across key regions further strengthened the brand’s global presence. Operational efficiency also improved with the successful integration of ERP and warehouse systems, streamlining order and stock management.
Through an ongoing partnership with Kiwi Commerce, LR Direct continues to benefit from regular updates, new functionality, and consistent digital growth.

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