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Marfast & Co. Ltd
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Platform Magento
Solution B2B
Industry Food and Beverages
Services Consulting & UX Design Development & Integration Growth Support Magento Migration
OUR GROWING IMPACT

We Are Increasing Business Success

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Years Partnership & Trust

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Growth in online conversions

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Reduction in bounce rates

Marfast

10+ Years of Partnership, One Seamless Digital Journey

Marfast & Co. Ltd., a trusted family-run food and drink wholesaler based in Manchester, has been supplying restaurants, cafés, and takeaways across the UK for decades. Known for reliability and quality, Marfast wanted its online presence to reflect the same high standards it delivers offline.

Kiwi Commerce partnered with Marfast over a decade ago to build, maintain, and grow a powerful B2B eCommerce platform that simplifies bulk orders, manages complex pricing, and ensures seamless operations year after year.

As part of this journey, we successfully migrated their website from Magento 1 to Magento 2, rebuilding it from scratch to deliver a faster, more secure, and scalable solution ready for future growth.

Technology Stack

Client Testimonial

Kiwi Commerce helped us move our wholesale business online smoothly and securely. Their understanding of B2B needs and Magento expertise made the entire process effortless and effective

Challenge


  • Manual handling of bulk orders and complex pricing, leading to frequent errors.
  • Limited integration between warehouse inventory and online store, causing stock mismatches.
  • Slow page loads, confusing navigation, and long checkout process, increasing bounce rates.
  • Lack of reporting and analytics, making it difficult to track orders and customer behaviour.
  • Outdated security and platform limitations, restricting scalability and growth.
  • Migrating from Magento 1 to Magento 2 while keeping operations running smoothly.
  • Ensuring the platform could handle thousands of SKUs and high-volume orders efficiently.
  • Maintaining and updating custom B2B modules for tiered pricing, bulk ordering, and quick reordering.
  • Optimising site performance, caching, and indexing to reduce bounce rates and improve conversions.
  • Adapting to evolving mobile and user experience expectations for repeat B2B customers.
  • Maintaining security, compliance, and smooth operations as the business scaled.
  • Supporting operational growth with new tools, integrations, and reporting dashboards to keep the system reliable over time.

Solutions


Kiwi Commerce took a step-by-step approach to rebuild Marfast’s digital presence and optimise it for their wholesale operations.
  • Developed the first B2B website from scratch on Magento 1, tailored to wholesale ordering and product management.
  • Migrated to Magento 2 ensuring improved speed, security, and functionality.
  • Implemented custom B2B modules,including bulk order forms, tiered pricing, and quick reorder features.
  • Integrated ERP and stock management tools keeping product data and order flow in sync.
  • Enhanced user experience,simplifying the checkout and account management process.
  • Optimised hosting and caching to handle large product catalogues and ensure fast load times.

Our Approach

Our partnership with Marfast evolved through two major phases, starting with Magento 1, transitioning to Magento 2, and continuing with ongoing maintenance, performance optimisation, and long-term technical support to ensure consistent growth and stability.

    Phase 1: Magento 1 Development
    We built Marfast’s first online wholesale store, laying a strong digital foundation for their B2B operations:
  • Developed a B2B-focused platform supporting bulk ordering and tiered pricing.
  • Added secure, login-based pricing for different customer groups.
  • Enabled order history tracking and quick reordering for repeat buyers.
  • Built a mobile-friendly interface for on-the-go ordering.
  • Simplified backend workflows to reduce manual errors and improve efficiency.
    • This phase helped Marfast move from manual operations to a reliable online process with greater accuracy and speed.

    Phase 2: Magento 2 Migration & Ongoing Support
    As technology advanced, we migrated Marfast to Magento 2, while continuing to maintain and optimise the platform over the years:
  • Complete data migration, including products, customers, and order history.
  • Developed custom B2B modules for bulk orders, tiered pricing, and quick reordering.
  • Integrated ERP and stock management systems to keep data fully in sync.
  • Implemented Redis and Varnish caching for faster load times and smoother navigation.
  • Introduced a modern, responsive interface for desktop and mobile users.
  • Optimised the checkout process, reducing order time and drop-offs.
  • Enhanced admin controls for better order tracking, reporting, and customer management.
  • Providing ongoing support, including Magento version upgrades, security patches, performance monitoring, backend optimisation, and server management.
  • Continuous UX improvements based on customer behaviour and business feedback.
    • This combined approach ensured Marfast had a stable, scalable, and high-performing B2B platform that evolved with their business over the past 10 years.

Result

Powering a Decade of Digital Growth and B2B Excellence

Over more than a decade of collaboration, our partnership with Marfast & Co. Ltd. has delivered consistent, measurable results and long-term digital success. The company has achieved £9.4M+ in B2B online sales, driving steady revenue growth year after year. With a 6× increase in online conversions through improved UX and simplified purchasing flows, customer engagement has reached new levels.
A 50% reduction in bounce rates reflects stronger user retention and repeat business, while order processing times have been cut by 40% thanks to enhanced automation and backend optimisation.
Built on a stable, high-performing Magento platform, the site now efficiently manages thousands of SKUs, ensuring reliability and scalability. This 10+ year trusted partnership continues to evolve, embracing new technologies and adapting to changing market needs to keep Marfast ahead in the competitive B2B landscape.

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