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Rebellious Fashion
Logo
Platform Shopify
Solution B2C
Industry Fashion
Services UI & UX Design Development & Integration Growth Support Magento to Shopify Migration
OUR GROWING IMPACT

We Are Increasing Business Success

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Years of Collaboration

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Conversion Growth

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Custom Build

Rebellious Fashion

Style Meets Speed - Empowering Global Growth Through Shopify Innovation

Founded in 2014 and headquartered in Manchester, Rebellious Fashion is one of the UK’s most vibrant online fashion retailers for women. Operated by Friends of Fashion Ltd., the brand is known for bold, influencer-inspired fashion, offering statement dresses, co-ords, and everyday essentials that empower women to express their individuality.
When Kiwi Commerce partnered with Rebellious Fashion, their first digital presence was built on Magento 1. The brand wanted a faster, flexible, and modern platform to match the pace of fast fashion.
Kiwi Commerce successfully migrated the website to Shopify, creating a scalable, mobile-first store optimised for high-volume sales, modern design trends, and seamless user experience.
Kiwi Commerce continues to manage, maintain, and optimise the Shopify store, supporting ongoing growth, conversions, and brand visibility.

Technology Stack

Client Testimonial

Kiwi Commerce took our outdated Magento store and transformed it into a high-performing Shopify experience. The migration was seamless, and ongoing support keeps our store fast, secure, and in line with the latest fashion trends. Their expertise has been a key part of our growth.

Challenge


Before and during the transition, Rebellious Fashion faced several challenges:
  • Outdated Magento 1 system is limiting performance and scalability
  • Manual and inefficient product management for a fast-changing fashion catalogue
  • Poor mobile responsiveness and slow checkout, impacting conversions
  • Limited marketing automation and influencer campaign integrations.
  • Need for a modern, flexible platform to support high-volume orders and seasonal peaks.

Solutions


  • Rebuilt the entire eCommerce platform on Shopify, securely migrating all data from Magento 1 for a faster and scalable foundation.
  • Enhanced site speed, mobile responsiveness, and checkout flow to boost conversions and reduce bounce rates.
  • Automated product management processes, enabling quick updates for fast-moving fashion collections.
  • Integrated marketing automation, influencer campaign tools, and real-time analytics for data-driven decisions.
  • Established a robust Shopify infrastructure capable of handling high-volume sales and seasonal peaks with ease.

Our Approach

    Magento to Shopify Migration & Data Integrity
  • Migrated the entire Magento 1 store to Shopify without data loss, preserving products, orders, customer accounts, and history.
  • Rebuilt product catalogue structure with variant management, collections, and tags for efficient navigation.

    Design & User Experience Enhancement
  • Custom Design & Development: Crafted a fully bespoke design in Figma, later developed into a high-performing frontend that perfectly reflects Rebellious Fashion’s bold and trend-led identity.
  • Created a conversion-focused, mobile-first design aligned with Rebellious Fashion’s bold, trend-driven identity.
  • Improved product discovery with advanced filtering, quick views, and upsell suggestions.
  • Streamlined checkout process, reducing steps and drop-offs.

    Enhanced UX & Conversions
  • Redesigned homepage, category, and product pages for better navigation and engagement.
  • Simplified the checkout process to make purchasing faster and more intuitive.
  • Integrated customer reviews and visual trust elements to improve conversion rates.

    Performance, Marketing & Analytics Optimisation
  • Enhanced overall site performance through code optimisation, caching, and speed improvements while integrating Klaviyo, Attentive, GA4, Meta Pixel, and GTM for advanced automation, tracking, and data-driven marketing to boost engagement and conversions.

    Ongoing Maintenance & Growth
  • Shopify updates, theme optimisation, and app management.
  • Monitoring bounce rates, conversion rates, and page speed for data-driven improvements.
  • Regularly updating trends, campaigns, and seasonal promotions to stay competitive.

Result

Style Meets Speed: Empowering Global Growth Through Shopify Innovation

The Shopify store was fully modernised to create a future-ready, globally scalable platform that aligns with the brand’s fast-growing fashion presence.
With faster page loads and a seamless mobile experience, bounce rates dropped and customer engagement increased.
An optimised UX and checkout flow helped improve sales conversions, while integrated marketing automation strengthened customer retention and encouraged repeat purchases. Through continuous technical and design updates, the brand remains ahead of evolving fashion trends and market demands.
This long-term partnership with Kiwi Commerce continues to drive data-backed growth strategies, ensuring consistent performance and measurable results across every touchpoint.

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