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William May
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Platform Magneto
Solution B2C
Industry Fashion & Jewellery
Services UI & UX Design Development & Integration Growth Support
OUR GROWING IMPACT

We Are Increasing Business Success

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sales growth within 12 months

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William May

Preserving Heritage and Driving Digital Growth for Luxury Jewellery Through Long-Term Magento Partnership

With over 200 years of heritage, William May is a trusted British jewellery brand, specialising in vintage and luxury jewellery, including diamond rings, engagement rings, bracelets, and luxury watches.
When William May approached Kiwi Commerce 5+ years ago, their Magento 2 website was completely non-functional. Our team planned a quick action plan, conducted an in-depth technical recovery and successfully relaunched the website within just a few hours after major issues, a complex & time-sensitive process that ensured business continuity without data loss.
Since then, Kiwi Commerce has been a long-term technology partner, continuously maintaining, optimising, and enhancing the website. Our support spans order processing systems, warehouse management, new integrations, on-page SEO, functionality improvements, and conversion optimisation, enabling William May to serve customers efficiently and expand their online reach.

Technology Stack

Client Testimonial

Kiwi Commerce quickly fixed our non-functional Magento website and relaunched it within hours. Their ongoing support, new functionality, integrations, and SEO improvements have helped us attract new clients, improve conversions, and operate smoothly. They are a trusted partner for our long-term digital growth.

Challenge


William May faced multiple challenges when partnering with Kiwi Commerce:
  • Non-functional Magento 2 website causing business disruption
  • Inefficient order processing and warehouse management
  • Limited integrations with ERP and backend systems
  • Low organic conversions and limited visibility for new clients
  • Performance issues and slow page load times, affecting bounce rates.
  • Need for continuous improvements, including functionality updates and UX optimisation
  • Security and compliance gaps in the existing platform

Solutions


  • Website restored and fully operational within hours.
  • ERP & warehouse systems integrated for smooth operations.
  • Added new functionality and integrations to support business growth.
  • Improved SEO, conversions, and customer acquisition.
  • Continuous technical support and platform maintenance.
  • Enhanced UX and page performance to reduce bounce rates and improve engagement.

Our Approach

Kiwi Commerce implemented a technical and performance-focused partnership approach:

    Immediate Website Recovery
  • Diagnosed and fixed all critical Magento 2 issues.
  • Relaunched the website within hours.
  • Verified database integrity and frontend functionality.

    Order & Warehouse System Optimisation
  • Integrated ERP and warehouse management for real-time stock and order tracking.
  • Streamlined order processing workflows to reduce errors and delays.

    New Functionality & Integrations
  • Added features to improve customer experience and operational efficiency.
  • Integrated third-party systems, payment gateways, and analytics.

    Continuous Platform Enhancement
  • Regular Magento updates, security patching, and monitoring.
  • UX and performance improvements based on customer behaviour and analytics.
  • Ongoing support for new clients, business growth, and digital expansion.

    SEO & Conversion Improvements
  • Implemented on-page SEO optimisations for higher visibility.
  • Enhanced product pages and navigation to reduce bounce rates and increase conversions.

Result

Empowering Luxury Jewellery Through Stability, Speed, and Seamless Growth

Over the years, our partnership has helped establish a stable and optimised Magento 2 platform that powers luxury jewellery operations with reliability and precision.
The site now supports faster order processing and efficient warehouse management, ensuring smooth day-to-day operations. Through continuous on-page SEO and UX improvements, the brand has achieved higher organic conversions and better customer acquisition.
With ongoing enhancements and integrations introduced over the last five years, the platform continues to evolve, offering a refined user experience, reduced bounce rates, and a strong foundation for sustained digital growth and operational excellence.

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