Most eCommerce stores lose customers to design problems they cannot see. The Baymard Institute's research found that checkout UX improvements alone can increase conversion rates by up to 35% for large eCommerce sites. That is not a marginal gain. A product page that confuses buyers, a mobile checkout that loses people on the payment step, or a navigation structure that makes finding products harder than it should be, these are commercial problems, not aesthetic ones. When you hire UI/UX designers from KiwiCommerce, you get a UK-based team that understands eCommerce behaviour and designs with conversion in mind, not just appearance.
Poor design shows up in metrics before it shows up in feedback. A high bounce rate on a product page, a checkout abandonment rate that should be lower, or a mobile conversion rate well below desktop, these are usually design problems. Our UI/UX designers work with businesses that have identified those problems and want them fixed, and with businesses building something new who want to avoid them in the first place.
Get In TouchOur traffic is adequate, but your conversion rate is not. Visitors arrive and leave without buying. Your checkout abandonment is high. Your mobile experience is weaker than it should be. Our UX designers carry out structured audits of your current store, identify the friction points causing drop-off, and redesign the problem areas with a measurable conversion outcome in mind.
More than 70% of online shopping now happens on mobile devices, yet most eCommerce stores still convert significantly better on desktop. Mobile UI and UX design is a specific discipline that requires different thinking about layout, touch targets, navigation, and checkout flow. Our mobile UI/UX designers build experiences that work the way mobile users actually browse and buy.
You are migrating to Shopify, Magento, or WooCommerce, and the redesign is part of the project. Or your current design is dated and needs a rebuild from the UI layer up. Our designers work alongside developers to produce design handoffs in Figma that remove ambiguity and speed up implementation rather than creating rework.
You are a development agency or digital agency that needs design resources on a client project without the cost of a permanent hire. We work as your white-label UI/UX design partner. Your client sees your brand throughout. We supply the Figma files, prototypes, and design documentation under your name.
UI and UX are distinct disciplines that work together. UX (user experience) design is about how a store works the journey a visitor takes from landing on the site to completing a purchase, where they hesitate, where they leave, and what the structure should look like to make the path to buying feel natural. UI (user interface) design is about how the store looks and how individual elements interact with the visual hierarchy of a product page, the colour and placement of a call-to-action button, and the typography that makes price and description legible at a glance.
The distinction matters because the problems are different. A checkout with a high abandonment rate is usually a UX problem: too many steps, unclear progress, and required account creation that puts buyers off. A product page with low engagement is often a UI problem: images too small, the add-to-cart button not prominent enough, the product description formatted in a way that makes key information hard to scan. Fixing the wrong layer wastes time. Understanding which is which comes from research and structured analysis, not assumption.
Our UI/UX designers work across both layers, on eCommerce specifically. They know Shopify, Magento, and WooCommerce well enough to design within what each platform can actually deliver rather than producing designs that look good in Figma but cause implementation problems for developers. That combination of design knowledge and platform awareness is what makes a UI/UX designer genuinely useful to an eCommerce team, rather than one that produces beautiful files that do not translate.
Here is what our UI/UX designers deliver:
2+ Experience Years
For contained design tasks within a project that has senior creative oversight. Figma file organisation, production of additional screen variants to an existing design system, asset preparation, and basic page template work. These designers are efficient on well-defined, clearly scoped tasks. Not suited for full UX audits, information architecture decisions, or designing from a blank brief without guidance.
4+ Experience Years
Full page and flow design from wireframe to high-fidelity Figma, mobile, and desktop responsive layouts, basic user research interpretation, component library maintenance, and developer handoff documentation. These designers manage design projects independently, make sound layout and hierarchy decisions, and collaborate effectively with development teams across Shopify, Magento, and WooCommerce builds.
7+ Experience Years
End-to-end UX strategy including user research, UX audit, information architecture, wireframing, high-fidelity design, interactive prototype, and design system leadership. These designers handle the most complex eCommerce design projects: full store redesigns, platform migrations with a design component, B2B eCommerce UX, and multi-brand design systems. They also lead junior designers and manage client design reviews.
5+ Experience Years
Specialist in understanding user behaviour before design work begins. User interviews, usability testing, survey design, heatmap and session recording analysis, journey mapping, and persona development. For businesses with a genuine conversion problem, the UX researcher identifies what is causing it with evidence rather than assumptions. Their output informs every design decision downstream.
5+ Experience Years
Dedicated specialism in mobile-first design for eCommerce. These designers understand the specific constraints and behaviours of mobile users: how people hold their phones, where thumbs reach comfortably, and how much information fits on a product page without scrolling to the point of abandonment, and how checkout flows need to be structured differently on mobile to retain buyers through to payment. Increasingly important, as mobile now accounts for the majority of eCommerce traffic.
8+ Experience Years
For large, complex, or strategic design projects requiring direction across a team. This person sets the design direction, maintains quality across multiple designers, manages client design relationships, and ensures that aesthetic decisions serve commercial goals rather than existing independently of them. Best suited for full-scale redesigns, new platform builds, or ongoing design retainers for high-traffic stores.
Our UI/UX designers work on eCommerce stores day to day. They know how product pages should be structured to aid buying decisions, how checkout flows need to differ by device, and how category page navigation affects both SEO and conversion. That context produces better design decisions than a general digital designer without specific eCommerce experience.
Every designer on your project is based in the UK. Design feedback cycles, review calls, and revision requests all happen within working hours. Design work more than almost any other discipline, depends on clear communication and rapid feedback. Time zone gaps that add a full day to every feedback cycle add weeks to a project. They also add risk of misunderstanding.
Our UI/UX designers work alongside our development teams every day. They understand what Shopify, Magento, and WooCommerce can and cannot do natively, and they design within those constraints, rather than creating beautiful mockups that require custom development to implement. When designs land with the development team, they can be built efficiently rather than sent back for rework.
UX decisions made without data tend to reflect the designer's preferences rather than user behaviour. Our UX designers use analytics, heatmap data, session recordings, and user testing to inform design decisions. The result is designs that address actual user problems rather than assumed ones, and changes that can be measured rather than assessed by feel.
Your design files, brand assets, commercial data, and strategic plans stay private. We sign non-disclosure agreements as standard on every engagement. For agencies using us as a white-label design resource, all deliverables go out under your brand with no reference to KiwiCommerce unless you want one.
We document what is being designed, in what stages, and by when, before design work begins. You know what you are receiving: wireframes, high-fidelity screens, prototype, design system components, or developer handoff documentation and when each stage is due. Design projects that start without clear deliverables agreed in writing tend to expand without limit.
From your first contact with a designer working on your project, the process is straightforward. You know who you are working with, what will be delivered, and by when.
Tell us what you need and what the commercial problem is that the design needs to solve. Whether it is a full store redesign, a UX audit, mobile UI work, or a specific page or flow, we need to understand the context: your current platform, your existing design assets, and where your current design is falling short. We come back within one business day with an honest assessment and a proposal.
For UX audit and redesign projects, we begin by reviewing your current store using analytics, heatmap data where available, and a structured assessment of key user journeys. For new builds, we carry out a competitor and user research phase before wireframing begins. Starting design work without this stage produces designs that look good but do not solve the right problems.
Based on your project type, UX audit, mobile design, full redesign, design system, Or white-label agency work, we identify the best-suited designer from our team. You find out who that person is before work starts. If you want to see their previous eCommerce design work or speak with them before committing, we arrange that.
For any project involving a structural design change, wireframes come before high-fidelity visuals. This is the stage where user journey, page hierarchy, navigation, and information architecture are resolved. Making those decisions at the wireframe stage in Figma, shareable and editable, is significantly faster and cheaper than making them once the visual design is already done.
Once wireframes are approved, the UI layer is applied colour, typography, imagery, component states, and interactive behaviour. Prototypes are built for review and usability testing. Developer handoff documentation is prepared in Figma with annotations covering spacing, type size, colour values, and interaction specifications. Post-launch, we offer retainer-based design support for ongoing UX improvements and new page creation.