Our Shopware to Magento migration service transfers all critical store data following a structured pre-migration audit. Every entity is mapped from Shopware's data model to Magento 2's EAV architecture, validated in staging, and tested before your new store goes live.
Product names, SKUs, descriptions, prices, images, inventory levels, product variants, custom property sets, and SEO data mapped from Shopware's product and property model to Magento 2's configurable product and attribute set architecture.
Customer names, email addresses, phone numbers, billing and shipping addresses, and customer group assignments migrated from Shopware's customer model to Magento 2 profiles with full data integrity. Passwords cannot be migrated; customers are prompted to reset on first login.
Shopware promotion rules and voucher codes, discount types, usage limits, expiry dates, and eligibility conditions recreated within Magento 2's cart price rules and promotions framework.
Complete Shopware order history including statuses, line items, tax totals, shipping methods, and billing records transferred and validated against the Shopware source post-import.
Product reviews migrated to Magento 2's native review and rating system, preserving star ratings, review content, reviewer names, and publication dates.
Shopware manufacturer and brand data migrated as Magento 2 product attributes, maintaining catalogue organisation and enabling layered navigation filtering on the new store.
Shopware custom product properties and specifications remapped to Magento 2's custom attribute and EAV structure no product detail data left behind during migration.
Product pricing, sale prices, advanced pricing rules, and Shopware tax settings migrated accurately. Magento 2 tax zone and rate configuration is handled as part of new store setup.
All Shopware blog posts, images, categories, tags, publish dates, and SEO metadata migrated using a compatible Magento 2 blog extension with URL mapping applied throughout.
Meta titles, meta descriptions, canonical tags, full URL structure mapping, and 301 redirects for every changed URL protecting the organic authority your Shopware store has built.
Shopware CMS pages About Us, Contact, FAQ, policy pages, and all static content migrated with content and SEO metadata intact into Magento 2's CMS page model.
After completing 150+ ecommerce platform migrations, we follow a proven process that protects your traffic, revenue, and customer data from the first day of the project through to 30 days post-launch.
Shopware and Magento 2 generate URLs with different structures across products, categories, and CMS pages. We crawl your full Shopware site before migration begins, map every URL to its Magento equivalent, and implement 301 redirects at go-live. Your organic rankings follow no traffic lost to broken links.
Your Shopware store continues trading normally during the entire project. All Magento 2 build and data migration work happens on a separate staging environment, fully tested before your domain switches over. Customers see no disruption.
Shopware uses a property and configuration group system for product variations that differs from Magento 2's configurable product and attribute set model. Every product type, property set, and variant structure is assessed and mapped in the audit phase not discovered post-import. Products with complex property configurations need a mapping strategy agreed upfront.
Shopware plugins don't transfer to Magento. Every plugin handling a business function, payment gateways, advanced shipping, loyalty programmes, B2B pricing, review systems, ERP integrations needs a Magento 2 extension equivalent or custom module. We audit the full plugin stack at project start and confirm the replacement plan before scope is agreed.
Unlike Shopware's managed hosting options, self-hosted Magento 2 requires a dedicated server environment with Redis caching, Elasticsearch for product search, and proper PHP memory allocation. This infrastructure decision needs to be made and validated before migration starts; it determines performance on day one and ongoing operational cost.
Traffic, rankings, checkout performance, and integration sync are monitored after the domain switches. Any issue that surfaces is resolved as part of the project, not raised as a separate engagement.
We implement multiple security measures to ensure a safe, compliant, and risk-free Magento to Magento migration. Your data is protected at every stage.
Both Shopware and Magento are serious open-source ecommerce platforms more capable than most businesses need, and more demanding than most businesses expect. The decision to migrate from Shopware to Magento is not common, and it shouldn't be made lightly. This guide covers the specific circumstances where Magento is genuinely the better destination, what the technical migration involves, what Magento 2 delivers, and where Shopware's current direction creates commercial constraints for growing enterprise operations.
Shopware is a genuinely capable ecommerce platform particularly strong in German-speaking markets, with a modern API-first architecture in Shopware 6, good admin usability, and a growing international developer community. The businesses that migrate from Shopware to Magento are not doing so because Shopware has failed them. They're doing so because of specific strategic or commercial circumstances that Magento addresses better.
There are three distinct scenarios that drive Shopware to Magento migration. The first is Shopware 5 end-of-development. Shopware 5 development was officially discontinued in July 2024. Since then, only limited reactive security fixes have been available. Stores still on Shopware 5 face a position similar to Magento 1 merchants after 2020 running on a platform without active development, with a shrinking plugin ecosystem and growing security exposure. Shopware 5 to Shopware 6 is itself a near-complete rebuild, which means many Shopware 5 merchants evaluate the migration as an open decision: rebuild on Shopware 6, or move to a different platform entirely. For those with enterprise B2B requirements, complex catalogue needs, or a preference for Adobe's global partner network, Magento is the alternative destination.
The second scenario is Shopware 6's Fair Usage Policy, introduced in 2025. Shopware 6 moved from a traditional licensing model to GMV-based pricing merchants pay costs that scale with their gross merchandise value. This creates the same revenue-threshold pressure that drives BigCommerce merchants to Magento: as the business grows, the platform cost grows proportionally. Magento Open Source has no GMV-based pricing you pay for hosting and development, but the platform itself has no revenue threshold. For fast-growing merchants, this cost structure difference becomes material at scale.
The third scenario is enterprise B2B depth and global infrastructure requirements. Magento's native B2B module, its deep integration capabilities through REST and GraphQL APIs, its multi-store architecture, and Adobe's global enterprise partner network make it a stronger foundation than Shopware for very large or complex B2B operations particularly those operating across markets outside German-speaking Europe where Shopware's developer ecosystem is thinner.
The honest context: if you're on Shopware 6 and your primary motivation is feature access or admin usability, Magento is unlikely to improve your situation; it's more complex to operate, not less. The businesses that should consider this migration are those with GMV cost concerns at scale, Shopware 5 urgency, enterprise B2B requirements, or strategic reasons to be on Adobe's platform ecosystem.
Our Magento development team assesses requirements honestly at the start of every project. We'll tell you if Magento is the right destination for your specific situation and if another path makes more commercial sense, we'll say so.
Shopware to Magento is a migration between two sophisticated open-source platforms with different architectural approaches. Both are PHP-based, but the data models, extension systems, and frontend architectures differ in ways that require careful handling.
Product property to EAV attribute mapping.
Shopware uses a property and configuration group system for product variations configuration groups define variant axes (colour, size), and properties define the values. Magento 2 uses an EAV model with attribute sets and configurable products with child simple products. The translation between these models requires careful assessment of every product type. Complex variant structures, manufacturer-specific attribute groupings, and large property sets need mapping decisions made in the audit phase. An experienced Magento developer team that knows both platforms handles this accurately from the start.
Plugin ecosystem translation.
Shopware plugins whether Shopware 5 or 6 don't run on Magento. Every plugin handling a business function needs to be assessed. Shopware 5 plugins almost certainly have no direct Magento equivalent and require either a Magento extension alternative or custom module development. Shopware 6 plugins may have Magento equivalents in the Adobe Commerce Marketplace. For stores with large or complex plugin stacks, this audit is one of the most commercially significant parts of pre-migration planning.
CMS and Shopping Experiences migration.
Shopware 6's Shopping Experiences (formerly CMS) page builder creates rich content layouts using blocks and elements. These visual layouts don't translate directly to Magento's CMS page model. Content pages need to be rebuilt in Magento's CMS with equivalent layouts. For stores with extensive content created in Shopware 6's page builder, this is real rebuild work that needs to be scoped and planned.
URL structure and SEO mapping.
Shopware and Magento generate URLs differently. Every product page, category page, and CMS page URL needs a 301 redirect to preserve organic authority. Shopware's SEO URL configuration can produce clean URL structures, but they differ from Magento's URL patterns. We crawl the full Shopware site before migration and validate all redirects in staging before go-live.
Hosting infrastructure.
Shopware 6 offers managed hosting options through Shopware's cloud or third-party providers. Magento 2 requires a dedicated or managed server environment with Redis, Elasticsearch, and proper PHP configuration. This infrastructure needs to be planned and provisioned before migration starts.
Theme and frontend rebuild.
Shopware themes don't transfer to Magento. A new Magento 2 storefront needs to be built from scratch. Customer passwords cannot be migrated between platforms.
For the specific businesses where this migration is genuinely justified, Magento 2 delivers advantages that Shopware's architecture doesn't match.
No GMV-based pricing ever.
Magento Open Source is free software. There are no revenue thresholds, no GMV-based costs, and no mandatory platform fees that grow with your commercial success. For merchants who have encountered Shopware's Fair Usage Policy as a commercial constraint, this is the most immediate and tangible benefit: predictable infrastructure and development costs that don't scale with your revenue.
Native enterprise B2B at depth.
Magento 2's B2B module (Adobe Commerce) includes company account management, shared catalogues with customer-group-specific pricing, quote management with approval workflows, purchase order processing, and requisition lists all natively. While Shopware 6 has B2B capability, Magento's B2B module is more deeply integrated and has a longer track record in complex enterprise B2B implementations. For businesses running sophisticated B2B purchasing operations, this depth is a meaningful advantage.
Adobe's global enterprise partner network.
Magento is backed by Adobe, with a global network of Adobe Commerce Certified partners, a large international developer community, and the Adobe Commerce Marketplace with thousands of extensions. Shopware's developer ecosystem, while growing internationally, remains strongest in German-speaking markets. For businesses operating globally or needing enterprise-grade partner support internationally, Magento's Adobe-backed ecosystem is a more reliable long-term foundation.
Enterprise catalogue architecture.
Magento's EAV model supports unlimited product attributes, complex configurable product structures, and sophisticated layered navigation filtering at scale. For very large catalogues with complex attribute sets, Magento's architecture handles the data model more efficiently than Shopware under enterprise-scale loads.
Multi-store management from one admin.
Magento's native multi-store architecture supports multiple websites, stores, and store views from a single admin each with separate catalogues, pricing, content, and language. For businesses operating internationally across multiple brands or channels, this architecture is more capable than Shopware's multi-store configuration at enterprise complexity.
A high-performance frontend with Hyvä theme development.
Magento's standard Luma theme has well-documented performance limitations. Hyvä resolves this, delivering Core Web Vitals performance that matches or exceeds Shopware 6's frontend performance, with lower ongoing frontend development cost. For Magento stores post-migration, Hyvä is the recommended frontend approach.
Shopware's limitations are specific and context-dependent; this is not a failing platform. The constraints appear under particular commercial and scale conditions.
Shopware 5 is end-of-development.
Shopware 5 development was discontinued in July 2024. Active security patches have ended. The plugin ecosystem for Shopware 5 has largely moved on. Operating a serious ecommerce business on Shopware 5 in 2026 carries security risk, plugin compatibility risk, and shrinking developer support the same profile as Magento 1 after 2020. Shopware 5 merchants face a mandatory rebuild decision: Shopware 6 or an alternative platform.
Shopware 6's GMV-based Fair Usage Policy.
Shopware's 2025 Fair Usage Policy introduced revenue-sensitive costs merchants pay commissions based on gross merchandise value. As revenue grows past Shopware's thresholds, the platform cost grows proportionally. Access to extensions in the Shopware marketplace may also be restricted beyond certain GMV levels without a paid plan. For fast-growing merchants, this creates the same commercial friction as BigCommerce's revenue-based plan escalation. Magento 2 migration to Open Source removes this constraint entirely with no GMV thresholds, no revenue-based costs.
Developer ecosystem concentration in DACH markets.
Shopware 6 has a modern architecture and growing international presence, but its developer community and extension ecosystem remain most concentrated in German-speaking markets. For businesses needing development support globally particularly in the UK, US, and Asia the Magento Adobe Commerce Certified partner network offers broader access to experienced enterprise teams.
B2B depth at enterprise scale.
Shopware 6 has B2B features, and they work for mid-market B2B operations. For businesses running very complex B2B purchasing workflows, multi-tier approval chains, deeply complex company account hierarchies, customer-specific catalogue management at scale Magento's B2B module, developed and refined over a longer period, has more depth and more enterprise deployment track record.
Extension marketplace access tied to plan.
Shopware's Fair Usage Policy has introduced restrictions on marketplace extension access for merchants below certain paid plan thresholds. For merchants on lower tiers, this creates a dependency between commercial scale and platform capability, a constraint that doesn't exist in Magento's open-source model where extension access is not tied to revenue.
Frontend performance without Hyvä.
Magento's Luma theme has well-known Core Web Vitals limitations, but this is resolvable with Hyvä. Shopware 6's Storefront delivers good baseline performance, but Shopware's native frontend and Magento with Hyvä are comparable for most stores. This is not a decisive Shopware limitation but it's worth noting that Magento's frontend performance story is now Hyvä, not Luma.
If Shopware's current direction GMV costs, Shopware 5 end-of-development, or enterprise B2B constraints is creating commercial pressure for your business, get in touch for a free consultation with our Magento team.
Every Shopware to Magento migration follows the same structured approach: full audit first, staged build second, go-live only when everything is validated and tested.
Kiwi Commerce holds Adobe Commerce Certified status, and our founder holds Magento Master status awarded to fewer than 60 developers globally. Shopware to Magento is a migration between two sophisticated open-source platforms. It requires genuine expertise in both: understanding Shopware's property model, plugin architecture, and Shopping Experiences CMS on one side, and Magento's EAV architecture, extension ecosystem, and hosting requirements on the other. Every project starts with a pre-migration audit that surfaces the technical risks before scope is agreed.
We're honest about platform fit. If your Shopware 6 challenges are primarily about admin usability or performance rather than GMV costs or enterprise B2B depth, Magento may not improve your situation. If the case for Magento is clear cost structure at scale, enterprise B2B requirements, Adobe ecosystem access, or Shopware 5 urgency we scope and deliver the migration correctly.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
We’d love to hear from you. Whether you’re planning a new e-commerce launch, redesigning an existing store, or looking for ongoing support and growth strategies, our team is here to help.
Build stores that load faster, scale easily, and deliver exceptional shopping experiences from fully custom Magento 2 builds and B2B implementations to Hyvä-powered frontends that exceed Core Web Vitals benchmarks.
Post-migration Magento development performance optimisation, custom extension builds, B2B implementations, multi-store setups, and ongoing support as your business grows on its new platform.
We don't disappear after launch. Our certified Magento team provides continuous support, platform optimisation, and strategic development as your business scales beyond Shopware.
