Our Square to Magento migration service transfers all critical store data following a structured pre-migration audit. Every entity is mapped from Square's closed platform model to Magento 2's EAV architecture, validated in staging, and tested before your new store goes live.
Product names, SKUs, descriptions, prices, images, stock levels, product modifiers, item variations, and SEO data exported from Square's item model and mapped to Magento 2's configurable product and attribute set architecture.
Customer names, email addresses, phone numbers, billing and shipping addresses, and purchase history migrated from Square's customer directory to Magento 2 customer profiles. Passwords cannot be migrated; customers reset on first login.
Square discount codes and promotional offers, percentage and fixed amount discounts, usage limits, and expiry conditions recreated within Magento 2's cart price rules and promotions framework.
Complete Square order history including online and in-person orders, statuses, line items, tax totals, payment methods, and fulfilment information transferred and validated against the Square source post-import.
Product reviews migrated to Magento 2's native review and rating system, preserving star ratings, review content, reviewer names, and publication dates.
Brand and supplier data migrated as Magento 2 product attributes, maintaining catalogue organisation and enabling layered navigation filtering on the new store.
Square item custom attributes and modifier data remapped to Magento 2's custom attribute and EAV structure no product detail data left behind during migration.
Product pricing, special prices, and Square tax settings migrated accurately. Magento 2 tax zone and rate configuration is set up as part of new store setup, including location-based tax rules.
Any Square Online blog content migrated using a compatible Magento 2 blog extension, preserving post content, images, SEO metadata, and URL mapping throughout.
Meta titles, meta descriptions, canonical tags, full URL structure mapping, and 301 redirects for every changed URL protecting the organic authority your Square Online store has built.
Square Online pages About Us, Contact, FAQ, policy pages, and static content migrated with content and SEO metadata intact into Magento 2's CMS page model.
After completing 150+ ecommerce platform migrations, we follow a proven process that protects your traffic, revenue, and customer data from the first day of the project through to 30 days post-launch.
Square is a closed platform with limited native data export options. Product data, customer records, order history, and modifier structures can be extracted through Square's CSV export and API, but the process requires careful handling to ensure completeness. We assess the full extraction scope in the audit phase; nothing is left behind when migration starts.
Your Square store continues trading normally during the entire project both online and in-person. All Magento 2 build and data migration work happens on a separate staging environment, fully tested before your domain switches over. Customers see no disruption.
Square uses an item, variation, and modifier system for products built around POS needs rather than complex ecommerce catalogue management. Magento 2's configurable product and EAV architecture supports far greater complexity. Every product type, modifier set, and variation structure is assessed and mapped in the audit phase, not discovered post-import.
Square's third-party integrations don't transfer to Magento. Every function handled by a Square integration payment gateways, loyalty programmes, review systems, ERP connections, email marketing needs a Magento 2 extension equivalent or custom module. We audit all integration dependencies at project start and confirm the replacement plan before scope is agreed.
Unlike Square's fully managed platform, Magento 2 requires a dedicated or managed server environment with Redis caching, Elasticsearch for product search, and proper PHP memory allocation. This is a new infrastructure responsibility that needs to be planned and validated before migration begins. It determines performance on day one and shapes ongoing operational cost.
Traffic, rankings, checkout performance, and integration sync are monitored after the domain switches. Any issue that surfaces is resolved as part of the project, not raised as a separate engagement.
We implement multiple security measures to ensure a safe, compliant, and risk-free Magento to Magento migration. Your data is protected at every stage.
Square to Magento represents the widest platform jump in this migration set from a POS-first payments platform to one of the most powerful open-source enterprise ecommerce platforms available. The businesses that make this migration have very specific reasons for choosing Magento over Shopify or WooCommerce. This guide covers when that choice is genuinely justified, what the technical migration involves, what Magento 2 delivers that Square Online cannot, and where Square's architecture creates hard commercial constraints for enterprise operations.
Square's origin and core strength is payments card processing, point-of-sale hardware, and the financial infrastructure that retail businesses depend on. Square Online exists to give Square merchants an online presence without leaving the Square ecosystem. For businesses primarily trading in-person with a modest online operation, this works well. Square's payments capability is genuinely excellent, and the simplicity of having POS and online under one roof has real operational value at a smaller scale.
The businesses that migrate from Square to Magento specifically rather than to Shopify, which is the more common upgrade path from Square are making a deliberate choice for enterprise architecture over managed simplicity. They have requirements that no SaaS platform can meet natively: complex B2B purchasing workflows, very large catalogues with deep attribute management, multi-store architecture for different brands or regions, or a strategic requirement for full open-source codebase ownership.
The specific commercial triggers vary. Some are wholesale or manufacturing businesses that have been using Square for retail payments while their B2B operation has grown to the point where they need Magento's native B2B module company account management, quote workflows, customer-group-specific pricing, requisition lists rather than the basic wholesale functionality that Square Online approximates. Others are businesses with highly complex product catalogues configurable products with large attribute sets, bundled products, grouped product types that exceed what Square's item and modifier system was designed to handle. A third group are businesses that need multi-store architecture for different brands or regional storefronts, which Square Online cannot support at all.
Most businesses reaching the ceiling of what Square Online can do will find that Shopify resolves their requirements at lower complexity and cost than Magento. The businesses that choose Magento specifically are those where the enterprise requirements are genuinely beyond what any managed platform provides natively, and where they have or plan to have the development resources to operate a Magento environment sustainably.
Our Magento development team assesses requirements honestly at the start of every project. If Magento is the right destination for your specific situation, we scope and deliver it correctly. If Shopify or another platform would serve your needs better, we'll tell you before any work starts.
Square to Magento involves migrating from a closed, POS-first platform to an open-source enterprise ecommerce system. The challenge profile is different from other migrations in this set; the data migration is relatively manageable, but the operational transition is the most significant.
Data extraction from Square's closed ecosystem.
Square is a proprietary platform with controlled export options. Product data, customer records, order history, and modifier configurations can be extracted through Square's CSV export and API, but the process requires careful planning. Square's item and modifier data structure doesn't export in a format that maps cleanly to Magento's configurable product model normalisation and validation are required before import. An experienced Magento developer team that understands both platforms handles this mapping correctly from the start.
Item and modifier mapping to Magento's EAV model.
Square's product architecture is built around items, variations, and modifiers, a POS-optimised structure designed for retail counter interactions rather than complex ecommerce catalogue management. Magento 2's EAV model uses configurable products with attribute sets and child simple products. The translation between these two architectures needs careful assessment for every product type. Products with complex modifier sets or location-specific pricing need mapping strategies agreed upfront.
In-person and online order history migration.
Square stores both online and in-person orders in the same system. Migrating this combined order history to Magento which is a pure ecommerce platform without native POS integration requires decisions about how in-person transaction data is represented in the Magento order model. We assess this in the audit phase and agree on the right approach before migration starts.
Integration replacement.
Square's payment processing, loyalty integrations, and third-party connections are all built for Square's ecosystem. None transfer to Magento. Every business function needs a Magento extension equivalent or custom module. Payment gateway configuration is particularly important Magento supports over 100 payment gateways, but Square's proprietary processing needs to be replaced with a compatible alternative.
Hosting infrastructure.
Square provides fully managed infrastructure. Magento requires a dedicated or managed server with Redis, Elasticsearch, and proper PHP configuration. This is a new operational responsibility that needs planning before migration starts.
Theme and frontend rebuild.
Square Online templates don't transfer to Magento. A new Magento 2 storefront needs to be built from scratch. Customer passwords cannot be migrated.
For businesses with requirements that genuinely exceed what Square Online can provide, and where managed platforms like Shopify don't meet the enterprise specification, Magento 2 delivers specific capabilities that no closed platform can match.
Full open-source codebase ownership.
On Square, the platform controls everything that can be customised, what integrations are possible, and what the checkout experience looks like. On Magento, you own the full application. Every business rule, checkout flow, pricing engine, catalogue structure, and integration can be built exactly to your specification. For businesses whose commercial requirements need capabilities that Square's closed model cannot support, this architectural freedom is the core argument for Magento.
Native enterprise B2B at depth.
Magento 2's B2B module includes company account management, multiple buyers per company with distinct permission levels, shared catalogues with customer-group-specific pricing, quote management with approval workflows, purchase order processing with payment terms, and requisition lists. Square has no B2B capability. For businesses running wholesale or B2B operations alongside retail, this native depth is the decisive argument for Magento over any POS-origin platform.
Enterprise catalogue architecture without hard limits.
Magento's EAV model supports unlimited product attributes, complex configurable product structures, bundled and grouped product types, and sophisticated layered navigation. Square's item and modifier system was designed for POS simplicity. For businesses with highly configurable products, manufacturer-specific attribute sets, or large catalogues with deep filtering requirements, Magento's architecture resolves constraints that Square's item model cannot overcome.
Multi-store management from one admin.
Magento's native multi-store architecture supports multiple websites, stores, and store views from a single admin each with separate catalogues, pricing, content, and language. Square Online has no multi-store capability. For businesses operating multiple brands or regional storefronts, this is an architectural requirement that Square cannot meet.
A high-performance frontend with Hyvä theme development.
After migrating to Magento 2, implementing a Hyvä frontend delivers Core Web Vitals performance that Square Online's managed infrastructure cannot approach for enterprise catalogue operations faster page loads, better mobile experience, and improved conversion performance built specifically for your brand and audience.
API-first architecture for enterprise integrations.
Magento 2's REST and GraphQL APIs enable reliable, high-volume integrations with ERP systems, PIMs, CRMs, and warehouse management systems at a depth that Square's API access does not support. For businesses with complex operational technology stacks, this integration capability is material.
Square's limitations are structural; they come from being a payments and POS platform that added online selling as a secondary capability, rather than a platform designed for enterprise ecommerce from the ground up.
Square Online is not a native ecommerce platform.
It was built to give Square POS merchants an online presence, not to compete with enterprise ecommerce platforms. The product management tools, checkout customisation options, catalogue management capabilities, and B2B features all reflect this origin. As online operations become more sophisticated, Square Online's ceiling becomes a hard commercial constraint.
Closed platform with no codebase access.
Square is proprietary software. Merchants have no access to the underlying code. Customisation is limited to what Square's interface and API permit. Any requirement that falls outside those boundaries: custom checkout logic, bespoke pricing engines, unusual product structures, enterprise integrations cannot be built. This is the fundamental constraint that drives the most ambitious Square merchants to open-source platforms.
No B2B capability.
Square is built entirely for B2C retail and online selling. There are no company accounts, quote workflows, customer-group-specific pricing, or B2B catalogue management features. For businesses where wholesale or B2B purchasing is a growing revenue channel, Square provides no path forward.
The item and modifier system has hard limits.
Square's product model is optimised for POS simplicity items with modifiers and variations designed for counter service and retail. For complex configurable products, large variant sets, bundled products, or deep attribute management, Square's model creates hard constraints that Magento's configurable product architecture does not share.
Location-based pricing creates migration complexity.
Square supports different prices at different physical locations, a POS feature that no standard ecommerce platform, including Magento, replicates natively. Businesses relying on location-specific pricing need a Magento custom development strategy for this requirement. It's addressable, but needs to be planned as part of the migration scope rather than assumed as a standard feature.
No multi-store architecture.
Square does not support managing multiple storefronts from a single account. Each Square Online site is a separate operation. For businesses running multiple brands or regional sites, this means entirely separate management overhead for every storefront, a constraint that Magento 1 to magento 2 migration resolves directly through Magento's native multi-store capability.
If Square's constraints are affecting your commercial ambitions and Magento is genuinely the right destination, get in touch for a free consultation with our Magento team.
Every Square to Magento migration follows the same structured approach: full audit first, staged build second, go-live only when everything is validated and tested.
Kiwi Commerce holds Adobe Commerce Certified status, and our founder holds Magento Master status awarded to fewer than 60 developers globally. Square to Magento is the most significant platform transition in terms of architectural distance from a closed POS platform to an enterprise open-source system. We understand both sides: what Square can export, how its data structures map to Magento's model, and how to build the Magento 2 store correctly so it performs commercially from day one.
We're direct about platform fit. Most businesses reaching Square Online's ceiling find that Shopify resolves their requirements at lower complexity and cost than Magento. If your requirements genuinely justify Magento B2B depth, complex catalogue architecture, multi-store operations, or full codebase ownership we scope and deliver the project correctly. If another platform is the better fit, we'll tell you before work begins.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
We’d love to hear from you. Whether you’re planning a new e-commerce launch, redesigning an existing store, or looking for ongoing support and growth strategies, our team is here to help.
Build stores that load faster, scale easily, and deliver exceptional shopping experiences from fully custom Magento 2 builds and B2B implementations to Hyvä-powered frontends that exceed Core Web Vitals benchmarks.
Post-migration Magento development performance optimisation, custom extension builds, B2B implementations, multi-store setups, and ongoing support as your business grows on its new platform.
We don't disappear after launch. Our certified Magento team provides continuous support, platform optimisation, and strategic development as your business scales beyond Square.
