Our Wix to Magento migration service transfers all critical store data following a structured pre-migration audit. Every entity is mapped from Wix's closed platform model to Magento 2's EAV architecture, validated in staging, and tested before your new store goes live.
Product names, SKUs, descriptions, prices, images, stock levels, product variants, and product SEO data exported from Wix's closed data model and mapped to Magento 2's configurable product and attribute set architecture.
Customer names, email addresses, phone numbers, billing and shipping addresses migrated from Wix's customer records to Magento 2 customer profiles. Passwords cannot be migrated due to platform encryption differences; customers reset on first login.
Wix discount codes, percentage and fixed amount offers, usage limits, and expiry conditions recreated within Magento 2's cart price rules and promotions framework.
Complete Wix order history including statuses, line items, tax totals, shipping methods, and billing records transferred and validated against the Wix source post-import.
Product reviews migrated to Magento 2's native review and rating system, preserving star ratings, review content, reviewer names, and publication dates.
Brand and supplier data migrated as Magento 2 product attributes, maintaining catalogue organisation and enabling layered navigation filtering on the new store.
Wix custom product fields and metadata remapped to Magento 2's custom attribute and EAV structure no product detail data left behind during migration.
Product pricing, sale prices, and Wix tax settings migrated accurately. Magento 2 tax zone and rate configuration is set up as part of a new store setup.
All Wix blog posts, images, categories, tags, author data, publish dates, and SEO metadata migrated using a compatible Magento 2 blog extension with URL mapping applied throughout.
Meta titles, meta descriptions, canonical tags, full URL structure mapping, and 301 redirects for every changed URL protecting the organic authority your Wix site has built.
Wix pages About Us, Contact, FAQ, policy pages, landing pages, and all static content migrated with content and SEO metadata intact into Magento 2's CMS page model.
After completing 150+ ecommerce platform migrations, we follow a proven process that protects your traffic, revenue, and customer data from the first day of the project through to 30 days post-launch.
Wix is a closed platform with limited native data export options. Getting your products, customers, orders, and blog content out of Wix cleanly requires a structured extraction process using Wix's CSV export, API, and third-party tools. We handle this in the audit phase so nothing is left behind when migration starts.
Your Wix store continues trading normally during the entire project. All Magento 2 build and data migration work happens on a separate staging environment, fully tested before your domain switches over. Customers see no disruption.
Wix supports a maximum of 6 product options with up to 30 choices per option, a hard platform limit. Magento 2's configurable product architecture supports far greater complexity. Every Wix product type is assessed and mapped in the audit phase. Products that approach Wix's variant limits often have requirements that benefit directly from Magento's more powerful product model.
Wix apps from the Wix App Market don't transfer to Magento. Every function handled by a Wix app payment gateways, loyalty programmes, review systems, subscription products, ERP connections needs a Magento 2 extension equivalent or custom module. We audit all app dependencies at project start and confirm the replacement plan before scope is agreed.
Unlike Wix, which provides fully managed hosting, Magento 2 requires a dedicated or managed server environment with Redis caching, Elasticsearch for product search, and proper PHP memory allocation. This infrastructure decision needs to be made and validated before migration begins; it determines performance on day one and shapes ongoing operational cost.
Traffic, rankings, checkout performance, and integration sync are monitored after the domain switches. Any issue that surfaces is resolved as part of the project, not raised as a separate engagement.
We implement multiple security measures to ensure a safe, compliant, and risk-free Magento to Magento migration. Your data is protected at every stage.
Wix to Magento is the widest platform gap in this migration, a move from a closed, consumer-focused website builder to one of the most powerful open-source enterprise ecommerce platforms available. The businesses that make this migration have genuinely specific reasons for choosing Magento over Shopify, WooCommerce, or another managed alternative. This guide covers when that choice is justified, what the technical migration involves, what Magento 2 delivers, and where Wix's architecture creates commercial constraints that only an open-source enterprise platform can resolve.
Wix is an excellent starting point. It removes nearly all the technical barriers to getting an online store running, no hosting to configure, no code required, a drag-and-drop interface that anyone can use, and an all-in-one platform that handles the basics well. For small businesses and early-stage ecommerce operations, these are genuine advantages.
The limits appear predictably as commercial requirements grow. Wix's ecommerce features product management, variant handling, checkout customisation, catalogue filtering, B2B capability are designed for simplicity. They work for straightforward catalogues with basic product structures. They don't work for businesses that need Magento's EAV data model for complex attribute sets, company account management and quote workflows for B2B operations, multi-store architecture for different brands or regions, or the API depth required for enterprise ERP integrations.
Most growing Wix ecommerce businesses, when they reach the point of replatforming, go to Shopify or WooCommerce. The businesses that choose Magento specifically are making a deliberate decision: they want open-source codebase ownership, they need enterprise-grade features that a managed platform doesn't provide natively, and they have the development resources to operate a Magento environment sustainably. The Wix → Magento migration is rare precisely because the platform gap is so large, and because most businesses at Wix's ceiling find that Shopify or WooCommerce resolves their requirements without the additional complexity Magento requires.
If Magento is the right destination for your business because of genuine B2B requirements, complex catalogue architecture, multi-store operational needs, or the strategic requirement for full codebase control the migration from Wix to Magento is technically straightforward. The data is manageable, Wix's export options are sufficient for the migration, and the primary complexity is building the Magento store correctly rather than migrating the data.
Our Magento development team will assess your requirements honestly at the start of any project. If Magento is the right destination for your specific requirements, we scope and deliver the migration correctly. If another platform would better serve your needs at lower cost and complexity, we'll tell you.
Wix to Magento presents a different challenge profile from the other Magento-destination migrations in this set. The data migration itself is relatively straightforward. Wix stores are simpler in structure than PrestaShop, OpenCart, or WooCommerce. The complexity sits in the platform transition: from a fully managed, closed ecosystem to a self-hosted, fully open-source enterprise platform.
Data extraction from Wix's closed ecosystem.
Wix is a proprietary platform with limited native export options. Product data, customer records, order history, and blog content can be extracted through Wix's CSV export functionality and API, but the process requires careful handling to ensure completeness. Wix's data export does not always produce cleanly structured files; we normalise and validate extracted data before any import into Magento begins.
Product variant structure mapping.
Wix's ecommerce supports up to 6 product options with 30 choices per option. While this is often sufficient for the Wix stores that migrate to Magento, the mapping to Magento's configurable product architecture needs to be done carefully. Product images for specific variants, pricing overrides per variant, and stock management per variant all need to be mapped and verified post-import. Businesses choosing to migrate specifically because Wix's variant limits are constraining their catalogue have the most direct benefit from Magento's more powerful product model.
Wix app dependencies.
Every Wix app that handles a business function needs to be replaced with a Magento extension or custom module. Unlike platform-to-platform migrations where equivalent functionality usually exists in both ecosystems, some Wix App Market integrations have no direct Magento equivalent and require custom development. An experienced Magento developer partner assesses this early to prevent scope surprises mid-project.
Hosting infrastructure.
Wix provides fully managed hosting the merchant never touches a server. Magento 2 requires a dedicated or managed server environment with Redis, Elasticsearch, and proper PHP configuration. This is the most significant operational shift of the migration, moving from zero infrastructure responsibility to active server management. We advise on the right hosting environment and configure it as part of the project scope.
URL structure and SEO mapping.
Wix and Magento generate URLs differently. Every Wix product page, category page, blog post, and content page URL needs a 301 redirect to its Magento equivalent. Wix's URL structures for ecommerce are relatively simple, but blog content and CMS page URLs need comprehensive mapping to preserve organic authority built on the Wix site.
Theme and frontend rebuild.
Wix templates don't transfer to Magento. A new Magento 2 storefront needs to be designed and built from scratch. Customer passwords cannot be migrated.
For businesses with requirements that genuinely exceed what Wix can provide, Magento 2 delivers specific capabilities that no closed platform can match.
Full codebase ownership and open-source control.
On Wix, the platform controls everything that can be customised, what can be integrated, and what costs what. On Magento, you own the application. Every business rule, checkout flow, pricing engine, catalogue structure, and integration can be built exactly to your requirements. For businesses whose commercial operations need capabilities that Wix's closed model won't support, this architectural freedom is the primary reason to choose Magento.
Enterprise catalogue architecture without hard limits.
Magento's EAV model supports unlimited product attributes, complex configurable product structures, bundled and grouped product types, and sophisticated layered navigation. Wix's product model has hard limits, maximum 6 options, 30 choices per option. For businesses with highly configurable products, manufacturer-specific attribute sets, or catalogue complexity that Wix's model cannot accommodate, Magento's architecture resolves the constraint directly.
Native B2B capability at depth.
Magento 2's B2B module includes company account management, shared catalogues with customer-group-specific pricing, quote management, purchase order workflows, and requisition lists all natively. Wix has no comparable B2B functionality. For businesses transitioning into wholesale or B2B operations, this native depth is the decisive argument for Magento over any managed platform alternative.
Multi-store management from one admin.
Magento's native multi-store architecture lets you manage multiple websites, stores, and store views from a single admin each with separate catalogues, pricing, content, and language. Wix has no multi-store capability. For businesses operating multiple brands or international storefronts, this is an architectural requirement that Wix cannot meet.
High-performance frontend with Hyvä theme development.
After migrating to Magento 2, implementing a Hyvä frontend delivers Core Web Vitals performance that Wix's managed infrastructure typically cannot match for ecommerce operations at scale, faster page loads, better mobile experience, and improved conversion performance from a storefront built specifically for your brand.
API-first architecture for enterprise integrations.
Magento 2's REST and GraphQL APIs make reliable, high-volume integrations with ERP systems, PIMs, CRMs, and warehouse management systems substantially more capable than Wix's limited API access. For businesses with complex operational technology stacks, this integration depth is a material advantage.
Wix's limitations are structural; they come from being a consumer-focused website builder with ecommerce added, rather than a platform designed for serious ecommerce operations.
Closed platform with no codebase access.
Wix is proprietary software. Merchants have no access to the underlying code. Customisation is limited to what Wix's drag-and-drop editor and App Market support. Any requirement that falls outside those boundaries, unusual checkout logic, bespoke pricing engines, custom data structures, and non-standard integrations cannot be built. This is the fundamental constraint that drives the most sophisticated Wix merchants to open-source platforms.
Hard product variant limits.
Wix ecommerce supports a maximum of 6 product options with up to 30 choices per option. For businesses with complex configurable products, this is a hard ceiling that constrains catalogue architecture and forces workarounds. Magento's configurable product model has no equivalent hard limits.
No native B2B functionality.
Wix provides basic online selling tools designed for B2C operations. There are no native company accounts, quote workflows, customer-group pricing, or B2B catalogue management features. Businesses that need genuine B2B ecommerce capability are simply building on the wrong platform.
No multi-store architecture.
Wix does not support managing multiple storefronts from a single admin. Each Wix site is a separate account. For businesses operating multiple brands, international sites, or parallel B2B and B2C operations, this means separate management overhead for every storefront.
Vendor lock-in and data portability constraints.
As a closed platform, Wix controls your data. Exporting it completely requires using Wix's CSV export and API, which don't always produce comprehensive structured data. Moving away from Wix requires effort to extract your own data. This lock-in effect is the opposite of the full data ownership that Magento's open-source model provides. A Magento 2 migration moves your business onto a platform where you own and control everything outright.
Limited API access for complex integrations.
Wix's API is functional for standard integrations, marketing tools, payment gateways, and basic fulfilment. For businesses needing high-volume ERP synchronisation, custom PIM integrations, or complex multi-system data flows, Wix's API access creates bottlenecks that Magento's REST and GraphQL architecture resolves.
SEO capability ceiling.
Wix's built-in SEO tools have improved significantly but remain more constrained than Magento's native SEO architecture. URL structure customisation, structured data implementation, canonical tag control, and technical SEO flexibility are all more capable in Magento than Wix allows within its closed model.
If Wix's constraints are affecting your business and Magento is genuinely the right destination,get in touch for a free consultation with our Magento team.
Every Wix to Magento migration follows the same structured approach: full audit first, staged build second, go-live only when everything is validated and tested.
Kiwi Commerce holds Adobe Commerce Certified status, and our founder holds Magento Master status awarded to fewer than 60 developers globally. Wix to Magento is the most significant platform transition in our migration portfolio from a closed consumer builder to an enterprise open-source platform. We understand both sides: what Wix can and cannot export, and how to build the Magento 2 store correctly from the start. Every project begins with a pre-migration audit that establishes what data can be extracted, what extensions are needed, and what infrastructure is required before any development starts.
We're honest about platform fit. If your requirements would be better served by Shopify or WooCommerce at lower cost and complexity than Magento, we'll say so. If Magento is genuinely the right destination for B2B depth, catalogue complexity, multi-store architecture, or open-source ownership we scope and deliver the project correctly.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
We’d love to hear from you. Whether you’re planning a new e-commerce launch, redesigning an existing store, or looking for ongoing support and growth strategies, our team is here to help.
Build stores that load faster, scale easily, and deliver exceptional shopping experiences from fully custom Magento 2 builds and B2B implementations to Hyvä-powered frontends that exceed Core Web Vitals benchmarks.
Post-migration Magento development performance optimisation, custom extension builds, B2B implementations, multi-store setups, and ongoing support as your business grows on its new platform.
We don't disappear after launch. Our certified Magento team provides continuous support, platform optimisation, and strategic development as your business scales beyond Wix.
