Our Wix to Shopify migration service transfers all critical store data following a structured pre-migration audit. Every entity is mapped from Wix's data model to Shopify's structure, validated in staging, and tested before your new store goes live.
Product names, SKUs, descriptions, prices, images, stock levels, variants, and product SEO metadata including meta titles and alt text fully transferred and verified on the new store.
Customer names, email addresses, phone numbers, and billing and shipping addresses migrated to Shopify customer profiles. Passwords cannot be migrated due to Shopify's security model; customers are prompted to reset on first login.
Wix discount codes, percentage and fixed amount rules, usage limits, expiry dates, and product or order eligibility conditions recreated within Shopify's discount and promotions system.
Complete Wix order history preserved in full statuses, line items, tax totals, shipping records, and billing information giving your team and customers access to all purchase records from day one on Shopify.
Product reviews transferred to Shopify using a compatible review app, preserving star ratings, review text, reviewer names, and publication dates from your Wix store.
Brand and supplier data migrated as Shopify product tags or metafields, maintaining catalogue organisation and enabling brand-based filtering on the new store.
Wix custom product fields and data attributes remapped to Shopify metafields no custom data left behind during the transition.
Product pricing, sale prices, and tax class data migrated accurately. Shopify tax zone and rate configuration is handled as part of new store setup.
All Wix blog posts, images, categories, tags, author data, publish dates, and SEO metadata migrated and preserved on Shopify with URL mapping applied throughout.
Meta titles, meta descriptions, canonical tags, full URL structure mapping, and a permanent 301 redirect for every changed URL protecting the organic rankings and link equity your Wix store has built.
About Us, Contact, FAQ, policy pages, and all other static Wix pages migrated with content and SEO metadata intact into Shopify's page model.
After delivering 150+ ecommerce platform migrations, we follow a proven process to protect your traffic, revenue, and customer data from the first day of the project through to 30 days post-launch.
Wix and Shopify generate URLs differently across products, collections, blog posts, and pages. We crawl your full Wix site before migration begins, map every URL to its Shopify equivalent, and implement 301 redirects at go-live. Your search rankings follow no organic traffic lost to broken links.
Your existing Wix store continues trading normally during the entire project. All Shopify build and data migration work happens on a private staging store, fully tested before your domain ever points to the new store.
Products, customers, orders, blog posts, and page content are all checked against your Wix store after migration. Nothing goes live with missing records, incorrect pricing, or broken variant structures.
Wix apps don't transfer to Shopify. Every tool your Wix store relies on, such as booking systems, product configurators, loyalty programmes, email integrations, custom forms is assessed in the pre-migration audit. We identify the Shopify equivalent for each and handle installation and configuration as part of the project scope.
The move to Shopify unlocks payment gateways, Shop Pay, advanced shipping rules, abandoned cart recovery, and a curated app ecosystem that Wix's more limited infrastructure doesn't fully support. We configure all of this as part of the migration so your store is fully operational at launch.
Traffic, rankings, checkout performance, and integration sync are monitored after the domain switches. Any issue that surfaces post-launch is resolved as part of the project, not raised as a new engagement.
We implement multiple security measures to ensure a safe, compliant, and risk-free Wix to Shopify migration. Your data is protected at every stage.
Wix to Shopify is one of the most common migrations we handle and the questions we get asked are consistent across almost every project. This guide covers why businesses make the switch, what the real challenges are, what you gain on Shopify, where Wix holds growing stores back, and the practical questions around cost, timeline, DIY risk, and what happens after launch.
Platform migrations carry genuine risk. Understanding those risks before migration starts is what separates a clean transition from a disruptive one.
Data integrity is the first concern. Products, customer records, order history, discount codes, and content pages all need to transfer accurately and completely. Wix doesn't offer a native export that maps directly to Shopify's data structure; everything requires extraction, transformation, and careful import. Errors at any stage produce problems that are time-consuming to fix after launch.
SEO preservation is where migrations most commonly go wrong. Your Wix store has URLs, meta titles, meta descriptions, and inbound links that have built up authority over time. When those URLs change on Shopify and they will, because Wix and Shopify generate URLs differently every changed URL needs a 301 redirect. Without comprehensive redirect mapping, search engines treat the new Shopify pages as entirely new content. The result is ranking drops that can take months to recover. This is entirely preventable with the right process and the most common mistake in migrations handled without specialist expertise.
App and integration continuity is the third challenge. Wix apps don't transfer to Shopify. Every business function your Wix store depends on booking tools, product configurators, custom forms, email integrations, loyalty programmes needs to be assessed and either replaced with a Shopify app or rebuilt as a custom integration. We audit this comprehensively in the pre-migration phase.
Theme and design rebuild. Your Wix design doesn't transfer to Shopify. A new Shopify theme needs to be built or configured. This is the right time to approach the rebuild with Shopify's architecture in mind improving performance and UX in the process rather than trying to replicate the Wix design exactly on a different platform.
Our Shopify developers identify and plan for every one of these challenges in the pre-migration audit. None of them become go-live surprises.
Platform migrations carry genuine risk. Understanding those risks before migration starts is what separates a clean transition from a disruptive one.
Data integrity is the first concern. Products, customer records, order history, discount codes, and content pages all need to transfer accurately and completely. Wix doesn't offer a native export that maps directly to Shopify's data structure; everything requires extraction, transformation, and careful import. Errors at any stage produce problems that are time-consuming to fix after launch.
SEO preservation is where migrations most commonly go wrong. Your Wix store has URLs, meta titles, meta descriptions, and inbound links that have built up authority over time. When those URLs change on Shopify and they will, because Wix and Shopify generate URLs differently every changed URL needs a 301 redirect. Without comprehensive redirect mapping, search engines treat the new Shopify pages as entirely new content. The result is ranking drops that can take months to recover. This is entirely preventable with the right process and the most common mistake in migrations handled without specialist expertise.
App and integration continuity is the third challenge. Wix apps don't transfer to Shopify. Every business function your Wix store depends on booking tools, product configurators, custom forms, email integrations, loyalty programmes needs to be assessed and either replaced with a Shopify app or rebuilt as a custom integration. We audit this comprehensively in the pre-migration phase.
Theme and design rebuild. Your Wix design doesn't transfer to Shopify. A new Shopify theme needs to be built or configured. This is the right time to approach the rebuild with Shopify's architecture in mind improving performance and UX in the process rather than trying to replicate the Wix design exactly on a different platform.
OurShopify developers identify and plan for every one of these challenges in the pre-migration audit. None of them become go-live surprises.
For stores that have outgrown Wix, the benefits of Shopify are practical and measurable.
Purpose-built ecommerce infrastructure.
Shopify's checkout, admin, and app ecosystem are designed for selling online. Wix was built as a general website builder. The depth and reliability difference in ecommerce-specific functionality is significant and becomes more apparent as order volume grows.
Faster checkout with higher conversion.
Shopify's checkout is one of the best-converting in ecommerce. With Shop Pay, Apple Pay, Google Pay, and Klarna available out of the box, friction at the point of purchase is reduced. For any store where checkout abandonment is a concern, this difference is measurable in revenue.
Inventory and order management that scales.
Shopify handles complex product structures, high-volume order processing, and multi-location inventory with ease. For stores with growing catalogues or multiple fulfilment locations, this alone justifies the migration.
Over 8,000 apps in a curated ecosystem.
From email marketing and loyalty programmes to advanced reporting and ERP integrations, the Shopify App Store covers virtually every business requirement. Our Shopify development team advises on the right app stack for your specific needs and handles all integrations as part of the migration.
Infrastructure that handles traffic spikes.
Shopify's managed cloud hosting is built for ecommerce traffic patterns Black Friday volumes, campaign spikes, seasonal demand without performance degradation. Wix's shared infrastructure can struggle under sustained high traffic.
A stable foundation for ongoing Shopify store optimisation.
Once on Shopify, your development investment goes into improving the store's commercial performance, CRO, new features rather than working around platform limitations.
Wix's limitations aren't failures of the platform; it does what it was built to do well. The issue is that ecommerce businesses grow beyond what Wix was designed for.
Checkout customisation is restricted.
Wix gives limited ability to modify checkout flows, add custom fields, or implement advanced upsell logic. On Shopify this is configurable, and Shopify Plus opens further possibilities through Checkout Extensibility.
Product management doesn't scale cleanly.
Managing large or complex catalogues on Wix becomes unwieldy. Variant limitations, restricted bulk editing, and a less robust import/export process slow operations as a catalogue grows beyond a few hundred products.
Payment gateway options are narrower.
Wix Payments has geographical restrictions and Wix supports fewer payment gateway integrations than Shopify's 100+ options. For stores selling internationally or needing specific regional payment methods, this is a direct constraint on revenue.
App integration depth is limited.
While Wix has an app market, its integration capabilities are more restricted than Shopify's. Complex integrations with ERP systems, warehouse management platforms, or bespoke third-party tools are harder to implement reliably on Wix.
Reporting and analytics are surface-level.
Wix provides basic sales data. For stores making decisions based on customer lifetime value, cohort analysis, channel attribution, or conversion funnel data, Wix's reporting falls short. Shopify's built-in analytics are more comprehensive, and the app ecosystem extends them further.
Performance under load.
Wix sites on shared hosting can experience slower load times and performance issues during high-traffic periods. Shopify's infrastructure is optimised specifically for ecommerce traffic and delivers consistent performance regardless of volume.
Migration costs depend on the size and complexity of your store. The variables that drive cost are: catalogue size, volume of historical orders, amount of custom functionality that needs rebuilding, theme development requirements, and the depth of SEO mapping required.
For a straightforward migration with a clean catalogue of up to a few hundred products, standard Shopify theme setup, no complex integrations the investment is at the lower end. For larger stores with thousands of SKUs, multiple custom integrations, bespoke Shopify theme development, and extensive redirect mapping across thousands of URLs, the scope and investment is naturally greater.
We provide fixed-price quotations after an initial scoping call. The quote covers exactly what's included: no hidden fees, no scope creep, no surprises mid-project. Get in touch and we'll give you an accurate estimate based on your specific requirements within one business day.
SEO is the area where migrations most commonly go wrong and it's entirely preventable with the right process.
When you move from Wix to Shopify, your URL structure changes. Product page URLs, blog post URLs, and CMS page slugs all follow different patterns on Shopify than they did on Wix. Without comprehensive redirect mapping, every old URL becomes a broken link from Google's perspective. The authority built up on those old URLs is lost, and rankings drop while Google re-evaluates the new site. This can take months to recover from.
Our process prevents this entirely. Before any data moves, we run a full crawl of your Wix site to capture every URL. We map every URL to its Shopify equivalent and implement 301 redirects before the domain switches. Meta titles, meta descriptions, and structured data are transferred and verified. Page speed and Core Web Vitals are tested on the new store before go-live.
After launch, we submit your updated sitemap to Google Search Console, monitor indexed page counts, track crawl errors, and watch organic traffic levels for 30 days. If anything unexpected surfaces in that window, it's resolved as part of the project.
The goal is that Google sees your Shopify store as a continuation of your Wix store, not a new website starting from zero.
Yes but the risk of data loss, broken links, and SEO damage is significant without specialist knowledge of both platforms.
Wix doesn't offer a native export that maps directly to Shopify's data structure. Product data, customer records, order history, and content all require careful extraction, transformation, and import in the correct sequence. Errors at any stage produce problems that are time-consuming to correct after launch and some, like SEO damage from missed redirects, can take months to recover from.
For very small stores with fewer than 50 products, no meaningful order history to preserve, and no SEO rankings worth protecting, a manual migration may be manageable with time and care.
For any store of meaningful size, where preserving customer accounts, order history, and organic rankings matters, a professionally managed migration is the lower-risk and more cost-effective approach in the long run. The cost of fixing a poorly executed DIY migration typically exceeds what a managed migration would have cost from the start.
Timelines depend on the complexity of the project.
A straightforward migration, small catalogue, standard Shopify theme, minimal integrations can be completed in one to two weeks. Larger migrations involving thousands of products, custom integrations, bespoke Shopify theme development, and extensive SEO redirect mapping typically take four to eight weeks.
We provide a clear project timeline at the outset with defined milestones and a staging environment for review before anything goes live. Your Wix store stays live throughout there's no period where you're trading without a functioning store.
Part of a successful migration is launching on the right Shopify plan for your current and near-term needs.
Shopify Basic suits smaller stores with a straightforward product range, lower transaction volumes, and a team of one to two people managing the store. It covers all core ecommerce functionality.
Shopify (the standard plan) adds professional reporting, better credit card rates, up to five staff accounts, and ecommerce automations. It's the right fit for most growing stores managing meaningful monthly revenue.
Shopify Advanced adds advanced reporting, duty and import tax calculations, up to 15 staff accounts, and further reduced transaction fees. Right for stores with significant revenue and a need for detailed operational data.
Shopify Plus is the enterprise tier unlocking Checkout Extensibility, Shopify Flow automation, B2B channels, Shopify Markets for international selling, and higher API limits. Starting at $2,300 per month, it makes sense for high-volume merchants where the commercial gain from Plus features outweighs the platform cost.
Our team advises on the right plan for your business during the migration scoping process. Choosing the wrong plan is an easy mistake to avoid with the right guidance from a certified Shopify developer.
A successful migration is a starting point, not a finish line.
In the first weeks after launch, the priorities are technical: confirming all redirects are functioning correctly, checking for crawl errors in Google Search Console, testing checkout flows and payment methods across devices, and verifying that all integrations are syncing as expected. We handle all of this as part of the 30-day post-launch monitoring included in every migration.
Once the store is stable and performing, the next phase is growth. This is where the advantages of being on Shopify become tangible. Shopify store optimisation covering Core Web Vitals improvements, conversion rate work, and performance tuning is a mature practice with measurable outcomes. CRO testing, email marketing integration, loyalty programme setup, and ongoing Shopify development for new features all deliver better returns on a well-structured Shopify store than they would on Wix.
Most clients continue working with us after migration using Kiwi Commerce as their long-term Shopify partner rather than a one-time service provider. The commercial outcomes of that relationship consistently outperform a one-off migration engagement.
Every Wix to Shopify migration follows the same structured approach: pre-migration audit first, staged build second, go-live only when fully tested and validated.
Every Wix to Shopify migration we deliver follows the same structured process pre-migration audit, data mapping, staged deployment, and 30-day post-launch monitoring. Our certified Shopify Experts team has delivered 150+ platform migrations. We handle every technical aspect directly. No subcontractors, no handoffs.
Your Wix store stays live throughout the project. Nothing goes live on Shopify until it's fully tested products, checkout, integrations, redirects, and performance. We provide fixed-price quotes with no hidden costs, so you know exactly what you're getting before work begins.
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Not if the migration is handled correctly. The key step is implementing 301 redirects for every URL that changes, so search engines follow the new URLs and the authority built on old ones transfers cleanly. Kiwi Commerce includes full URL mapping and redirect implementation as standard on every migration and monitors Search Console for 30 days post-launch to catch anything unexpected.
Yes. Your domain stays yours until it's pointed at your new Shopify store or transferred to Shopify as your domain registrar. We handle the DNS configuration as part of the migration, minimising any transition period and ensuring SSL is confirmed before traffic moves.
Yes. Customer records including names, emails, and billing and shipping addresses are migrated as standard. Order history is transferred in full, preserving your business records and giving customers access to their purchase history on the new store. Note that customer passwords can't be migrated. Customers are prompted to reset their password on first login, which we plan for with a post-launch communication.
Wix apps don't transfer to Shopify. As part of the pre-migration audit, we review every app and integration your Wix store relies on and identify the Shopify equivalent or a custom integration where a direct equivalent doesn't exist. No functionality is lost; it's rebuilt on Shopify's platform as part of the project scope.
Not necessarily you can choose to replicate your existing Wix design on Shopify, or use the migration as an opportunity to redesign. We support both approaches. Where clients want a complete redesign, our Shopify theme development service builds a bespoke Shopify storefront from scratch, not a template recreation.
The first step is a scoping conversation with our team. We review your current Wix store, understand your requirements, and provide a clear proposal covering scope, timeline, and fixed cost typically within one business day. Get in touch there's no obligation and no charge for the initial consultation.
KIWI Commerce redeveloped my entire website, exactly to my requirements. They worked exactly along with my timeframe and were fantastic to work with. I would highly recommend this company. Thank you Sam and the team!
Great response to tickets. We feel our website is in safe hands with Kiwi. Any issues are fixed very quickly. Great value for money. We have been working with Kiwi for a couple of years now and find them very helpful and easy to get along with. Would highly recommend.
Working with Kiwi Commerce has been a very smooth experience. Their team is responsive, knowledgeable, and always willing to go the extra mile. From development to ongoing support, everything is handled efficiently and with great attention to detail. Highly recommended.
We’ve been working with Kiwi Commerce for ongoing website improvements and support, and the experience has been consistently positive. They are proactive, easy to work with, and quick to respond whenever we need assistance. Great team and great service.
We’d love to hear from you. Whether you’re planning a new e-commerce launch, redesigning an existing store, or looking for ongoing support and growth strategies, our team is here to help.
From theme builds and app configuration to custom development and Shopify Plus setup we build Shopify stores that are fast, scalable, and built to grow from day one after migration.
Post-migration Shopify development custom themes, app integrations, performance optimisation, and ongoing support as your store grows on its new platform.
We don't disappear after launch. Our team provides continuous Shopify support, store optimisation, and strategic development as your business scales beyond Wix.
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