- By Kiwi Commerce
- 10 Oct, 2025
- Hyva Theme
Why New Magento Stores Are Built with Hyvä
When launching a new Magento or Adobe Commerce store, one name is becoming impossible to ignore: Hyvä. More than just a theme, Hyvä is a modern, high-performance frontend solution that delivers speed, simplicity, and flexibility, exactly what both developers and merchants are looking for in 2025.
What Is Hyvä?
Hyvä replaces Magento’s default Luma frontend with a streamlined, modern technology stack. It’s designed to make development faster and more efficient, while providing a better experience for your customers.
- Modern Stack: Built with Alpine.js and Tailwind CSS, replacing older technologies like Knockout.js and RequireJS.
- Fully Compatible: Works with both Magento Open Source and Adobe Commerce.
No Feature Compromises: All Magento features remain intact, but loading times and usability improve dramatically.
Why Hyvä Matters for New Magento Stores
New Magento stores face pressure to perform from fast load times to smooth navigation. Hyvä addresses these demands head-on:
1. Lightning-Fast Speed
- Sites built with Hyvä consistently load in under two seconds.
- High Google Lighthouse scores (90+) are achieved without extensive optimisation.
- Faster stores lead to higher conversions, lower bounce rates, and better SEO.
2. Lower Total Cost of Ownership
- Pages are quicker to build, update, and maintain.
- Developers work more efficiently, reducing project timelines.
- Simplified architecture makes ongoing maintenance easier and cheaper.
3. Ready for Serious Commerce
Hyvä comes packed with essential eCommerce functionality:
- Optimised category and product pages with filterable layered navigation.
- Seamless integration with major third-party tools and services.
- B2B features like shared accounts, custom pricing, and fast ordering.
4. Checkout That Converts
Hyvä Checkout reimagines the Magento checkout experience:
- Modern, maintainable code ensures speed and reliability.
- Compatible with top payment providers like Klarna, Mollie, and Adyen.
- Flexible designs for multi-step or single-page checkouts, tailored to your needs.
Who Is Already Using Hyvä?
Hyvä has quickly become the preferred frontend solution for hundreds of Magento sites, including enterprise-level projects. It’s particularly popular for:
- Migration projects moving away from Luma, PWA, or complicated headless setups.
- Agencies looking for a simple, maintainable, and high-performance frontend.
- Merchants seeking a fast, reliable platform for both B2C and B2B commerce.
When Hyvä Makes Sense
- You want fast, conversion-friendly websites.
- You value developer efficiency and easier maintenance.
- You need a frontend capable of handling complex B2B features.
- You are migrating from older Magento frontends and want proven results.
When Hyvä Might Not Be the Best Choice
- Some older Magento modules may need testing or adjustments.
- Niche functionality that depends heavily on Luma-specific architecture may require planning.
The Bottom Line
Hyvä isn’t just a trend, it’s the new standard for Magento storefronts. New stores built with Hyvä benefit from faster performance, simpler maintenance, and better user experiences, giving merchants a competitive edge from day one.
Ready to supercharge your Magento store with Hyvä?
Contact Kiwicommerce today and let our experts build a faster, smarter, and more profitable store for your business.
