Why Magento Merchants are Switching to Hyvä Commerce for Performance & Cost Savings

• By Kiwi Commerce
• 02 Jan, 2026
• Magento, Magento 2

Why Magento Merchants are Switching to Hyvä Commerce for Performance & Cost Savings

In today’s fast-moving eCommerce world, UK Magento merchants are constantly seeking ways to enhance website speed, reduce costs, and improve the shopping experience. Traditional Magento themes, while powerful, often struggle with performance due to bulky code and outdated front-end frameworks. This has driven a growing number of retailers to explore Hyvä Commerce, a lightweight, performance-focused Magento front-end solution.

We’ve observed a significant trend among UK Magento stores moving to Hyvä, citing faster page loads, reduced maintenance costs, and smoother user experiences. In this article, we’ll explore why merchants are making the switch and how Hyvä delivers both performance and cost efficiency.

Magento has long been a leading platform for online retail, offering flexibility and robust functionality. However, default themes like Luma come with heavy JavaScript bundles and CSS, which can significantly slow down page loading times.

For UK retailers competing in a crowded digital marketplace, slow websites can hurt user experience, conversion rates, and search engine rankings.

Hyvä Commerce addresses these challenges by replacing older frameworks such as Knockout.js and RequireJS with Alpine.js and Tailwind CSS. This results in a lighter, faster front-end that reduces page load times dramatically in some cases by up to 70%.

At Kiwicommerce, we’ve helped numerous Magento merchants migrate to Hyvä, achieving remarkable performance improvements without the complications of legacy code.

1. Enhanced Performance

Hyvä themes are built with performance in mind. By eliminating unnecessary scripts and optimising front-end code, UK merchants can deliver faster, smoother websites. Page load times can drop from 4–5 seconds to under 2 seconds.

• Improved Core Web Vitals enhance Google rankings and user satisfaction
• Faster websites mean lower bounce rates and higher conversion potential
• KiwiCommerce clients have reported significant increases in customer engagement and faster checkout experiences after switching to Hyvä

For businesses focused on digital growth, these performance gains are essential.

2. Cost Savings

Legacy Magento themes are often expensive to develop and maintain due to complex, outdated code. Hyvä Commerce simplifies the front-end, cutting down on development time, maintenance costs, and long-term operational expenses.

This allows retailers to invest more in marketing, product innovation, or customer experience, driving better ROI without compromising website performance.

3. Better SEO Performance

Search engines prioritise fast, user-friendly websites. With Hyvä, merchants benefit from:

• Faster page loading
• Cleaner HTML and reduced code complexity
• Improved Core Web Vitals

These improvements help boost organic traffic, attract more customers, and ultimately increase sales.

4. Scalability

Hyvä’s modular architecture makes it easy to scale. Whether expanding product lines, adding third-party extensions, or entering new markets, merchants can grow without compromising front-end performance.

This makes Hyvä ideal for UK retailers planning for long-term growth while keeping redesign costs low.

5. Superior User Experience

Hyvä themes offer modern, minimalistic designs that focus on usability. Key benefits include:

• Responsive layouts for all devices
• Quick-loading pages and streamlined navigation
• Reduced friction for shoppers

A better UX translates into higher customer satisfaction, loyalty, and repeat business.

Small Businesses

For small businesses, resources are often limited. Every investment counts, and website performance can be the difference between gaining or losing a customer. Hyvä Commerce helps small merchants:

• Launch faster stores with minimal development overhead
• Reduce ongoing maintenance costs
• Compete with larger retailers with high-speed, SEO-friendly websites
• Quickly implement changes or promotions without lengthy developer involvement

This allows small businesses to punch above their weight, providing the same fast, smooth shopping experience as larger competitors.

Large Businesses

For large enterprises, website speed and scalability are crucial. High traffic volumes and complex product catalogues can easily slow down legacy Magento stores. Hyvä Commerce enables large retailers to:

• Handle high traffic volumes without affecting performance
• Scale product lines and markets efficiently
• Maintain a consistent, fast user experience across devices
• Reduce development costs while managing multiple teams or markets

In other words, Hyvä ensures that growth does not come at the expense of speed or customer satisfaction, which is critical for maintaining brand reputation and conversion rates at scale.

Custom Development Solutions with Hyvä

UK merchants can leverage a range of custom development solutions with Hyvä:

• Custom Theme Design: Tailored to your brand with fully responsive layouts and optimised performance
• Magento Extension Integration: Ensures all key extensions, from payment gateways to AI-powered recommendations, work seamlessly without slowing the site
• Performance Optimisation: Monitoring Core Web Vitals, lazy loading, image optimisation, and code optimisation to maximise speed and conversions
• Support & Maintenance: Regular updates and troubleshooting to keep the store fast, stable, and secure

Retailers switching to Hyvä have reported a 15–30% increase in conversion rates and a 28% reduction in bounce rate, even during peak traffic periods like Black Friday.

At KiwiCommerce, we ensure that every Hyvä migration is smooth and tailored to each merchant’s needs, providing ongoing support so businesses can focus on growth rather than technical issues.

Switching to Hyvä Commerce is becoming a strategic move for UK Magento stores aiming to improve speed, efficiency, and user experience. With faster loading times, simpler maintenance, and optimised SEO, merchants can focus on expanding their business and engaging customers.

With the guidance and expertise of Kiwicommerce, Magento merchants can make the transition smoothly, harnessing Hyvä’s full potential while keeping costs in check. For both small businesses seeking efficiency and large enterprises needing scalable performance, Hyvä Commerce is a proven solution that delivers results.