Turn generic emails into tailored experiences that convert In 2025, customers don’t just prefer personalisation — they expect it. With inboxes flooded by daily promotions, updates, and newsletters, a one-size-fits-all approach simply doesn’t cut it. Whether you’re running an eCommerce store or a service-based business, personalised email marketing is no longer optional — it’s essential….
Inclusive design isn’t optional — it’s essential In today’s digitally driven world, your website frequently serves as the initial—and sometimes sole—interaction between your brand and potential customers. But here’s the question: Is your website truly accessible to everyone? For millions of users — including those with visual, auditory, cognitive, or motor disabilities — navigating an…
Your step-by-step guide to building a powerful, connected e-commerce experience in 2025 In the fast-evolving world of e-commerce, your website can’t operate in isolation. From marketing to inventory management, from payments to fulfilment, your online store needs to connect with the tools that power growth, automation, and insight. But integrating these tools isn’t just about…
As your Magento 2 store scales, search speed and relevance become critical to customer experience and conversion rates. That’s where Elasticsearch (ES) comes in — a powerful distributed search and analytics engine that, when configured correctly, can dramatically enhance your store’s performance. In this guide, we’ll walk you through the key components, configuration steps, optimisation…
At Kiwi Commerce, we’re always on the lookout for technologies that make web development faster, more flexible, and more scalable. One of the standout tools gaining serious momentum in recent years is GraphQL. Originally developed by Facebook, GraphQL has changed the game when it comes to how we handle data in web apps. Unlike traditional…
Magento 2 is a powerful platform for B2B e-commerce, offering a host of enterprise-level features tailored to streamline business transactions, enhance the customer experience, and automate key processes. If you’re using Magento 2 Commerce (formerly Magento Enterprise), these B2B features are built-in – but they must be properly enabled and configured. In this guide, the…
The world of e-commerce is evolving rapidly, and the emergence of the metaverse is transforming the way businesses connect with customers. Magento, one of the leading e-commerce platforms, is adapting to this shift by integrating with metaverse technologies — enabling immersive and interactive shopping experiences that move beyond traditional websites. For forward-thinking merchants, this evolution…
It’s not just about making your site look attractive—colour has a profound impact on how users perceive your brand, navigate your site, and even make decisions. From evoking emotions to influencing conversions, the colours you choose can make or break your website’s success. In this blog, we’ll explore how colour impacts your website and how…
In an era where performance, flexibility, and custom experiences define success in eCommerce, the move towards headless commerce is no longer just a trend—it’s a necessity. Shopify has taken a major step forward in this space with Hydrogen, a cutting-edge React framework designed to create highly performant, custom storefronts. At Kiwi Commerce, we’re always exploring…
In the fast-paced, hyper-connected world of 2025, brand identity has become more critical than ever. With the rise of artificial intelligence, virtual reality, and an increasingly competitive global marketplace, businesses must work harder to stand out, connect with their audiences, and build lasting relationships. A strong brand identity is no longer just a “nice-to-have”—it’s a…
Introduction Cloud computing and DevOps practices are essential for optimising Magento 2’s performance, scalability, and reliability. Magento Cloud (now Adobe Commerce Cloud) provides built-in CI/CD pipelines and environment management for seamless deployments. This guide will cover key DevOps strategies, cloud hosting solutions, deployment automation, and real-world examples tailored for Kiwi Commerce. Why Cloud & DevOps…
Introduction Headless WordPress is gaining significant traction as developers seek greater flexibility and performance for their web projects. By decoupling the front-end from the back-end, you can leverage modern frameworks such as React, Next.js, or Vue.js, while still benefiting from WordPress as a robust content management system (CMS). At Kiwi Commerce, we understand the importance…
