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Category: eCommerce Development

Posted on by Kiwi Commerce

Because mobile-first isn’t just a trend — it’s the standard

The world has officially gone mobile — and so should your website.With over 70% of global web traffic now coming from mobile devices, businesses can no longer treat mobile as an afterthought. Whether you’re an eCommerce brand or a service-based business, having a mobile-friendly website is essential not just for user experience, but for search visibility, engagement, and conversion.

At Kiwi Commerce, we design and develop websites that don’t just look good on mobile — they perform. In this guide, we’ll walk through the best practices for building a truly mobile-optimised website in 2025, why it matters more than ever, and how to future-proof your digital presence.

Why Mobile Optimisation is Non-Negotiable in 2025

If your website isn’t mobile-friendly, you’re likely:

  • Losing rankings in Google due to poor mobile usability
  • Frustrating visitors who can’t easily navigate your site
  • Missing conversions from users ready to buy or enquire
    arch engines prioritise. If it’s not up to scratch, neither are your search results.

With Google’s mobile-first indexing now the standard, search engines primarily evaluate the mobile version of your website. If your mobile site isn’t optimized, your search rankings will likely suffer too.

Mobile-Friendly vs Mobile-Responsive: What’s the Difference?

Let’s clarify two terms that are often (incorrectly) used interchangeably:

  • Mobile-responsive: A design approach where your website adapts to the screen size automatically. One site, many layouts.
  • Mobile-friendly: Goes beyond responsiveness — ensuring functionality, speed, and content are optimised for smaller screens and touch interaction.

You need both to deliver a smooth mobile experience in 2025.

How to Build a Mobile-Friendly Website in 2025

Let’s break it down into practical steps and best practices.

1. Start with Mobile-First Design Principles

Instead of designing for desktop and then “shrinking it down”, flip the process. Think about:

  • What’s the most important action on a mobile screen?
  • What content needs to be immediately visible?
  • What can be simplified, collapsed, or removed?

Key tip: Prioritise speed, readability, and tap-friendly interactions. Less is more.

2. Use a Responsive Framework

Whether you’re building from scratch or using a platform like Shopify, WordPress, or Magento, choose a framework that:

  • Automatically adjusts to different screen sizes
  • Supports touch-friendly navigation
  • Avoids fixed-width elements that break on mobile

Recommended frameworks: Bootstrap 5, Foundation, or mobile-optimised themes built specifically for your CMS.

3. Simplify Navigation for Smaller Screens

Complex menus don’t work on mobile. Focus on:

  • A hamburger menu or sticky bottom navigation bar
  • Clear, large tap targets (minimum 48px spacing)
  • Click-to-call buttons for service-based businesses
  • Breadcrumbs or “back” buttons for easy navigation

Don’t bury important pages behind five menu layers — make navigation intuitive and seamless.

4. Optimise Page Speed

Mobile users are impatient. Google recommends a load time of under 2.5 seconds on mobile.

To achieve this:

  • Compress images without sacrificing quality (use WebP)
  • Minify CSS and JavaScript
  • Implement lazy loading for images and videos
  • Use a CDN (Content Delivery Network)
  • Limit the use of heavy third-party scripts

Tools to test speed: Google PageSpeed Insights, GTmetrix, Lighthouse

5. Design for Touch, Not Clicks

Mobile users navigate with their fingers, not mice. That means:

  • Buttons should be large enough and well spaced
  • Avoid small text links or icons that are hard to tap
  • Allow swipe gestures where appropriate (e.g. image galleries, carousels)
  • Include sticky call-to-action buttons on eCommerce product pages or service landing pages

6. Mobile-Friendly Forms

Forms are one of the biggest barriers to conversion on mobile. Make them easy to complete:

  • Use as few fields as possible
  • Autofill and auto-capitalise where it makes sense
  • Clearly label each input field
  • Use the right keyboard (e.g. numeric for phone numbers)

For service-based businesses, mobile-friendly lead capture forms are key to converting interest into enquiries.

7. Content That Works on the Go

Reading behaviour on mobile is different — people scan more than they read.

Make your content mobile-friendly by:

  • Using short paragraphs and plenty of white space
  • Breaking text up with headings, bullets and visuals
  • Ensuring font size is readable (minimum 16px)
  • Prioritising key messages “above the fold”

Tip: Place CTAs strategically — don’t bury them at the bottom.

8. Optimise for Local and Voice Search

Mobile search often has local intent: “near me” searches are still rising. Ensure your site is:

  • Listed on Google Business Profile
  • Using local schema markup
  • Featuring mobile-friendly location pages with maps and CTAs

And with voice search becoming more prevalent, use natural language keywords and FAQs to improve discoverability.

9. Test Across Multiple Devices

Don’t assume what works on your iPhone looks good on an Android tablet. Use tools like:

  • Chrome DevTools (device simulation)
  • BrowserStack or LambdaTest (cross-device testing)
  • Google’s Mobile-Friendly Test

Testing ensures your website feels polished and professional on every screen size.

10. Monitor Mobile Performance Over Time

Use Google Analytics and Search Console to track:

  • Bounce rate and session duration for mobile users
  • Mobile conversion rates
  • Page load times by device
  • Crawl errors or mobile usability issues

At Kiwi Commerce, we continuously monitor mobile performance and iterate designs based on real-world data.

eCommerce-Specific Mobile Best Practices

Running an online shop? Here’s what to focus on:

  • Sticky add-to-cart buttons
  • One-page or express checkout options
  • Payment integrations like Apple Pay, Google Pay, Klarna
  • Clear product images with zoom and swipe support
  • Easy-to-use filters and sorting on small screens
  • Fast-loading product pages and reviews

Mobile is the primary revenue channel for most modern eCommerce stores. Don’t leave conversions on the table with a poor experience.

Kiwi Commerce: Your Partner in Mobile-First Design

At Kiwi Commerce, we don’t just “make your site mobile-friendly” — we help you build and optimise your entire digital experience for the way people browse and buy today.

Whether you’re launching a new site or reworking an existing one, we:

  • Audit your current mobile UX and performance
  • Design mobile-first layouts that convert
  • Optimise page speed, SEO, and accessibility
  • Implement mobile-ready eCommerce features

Final Thoughts

In 2025, your mobile site isn’t a “second version” of your website — it is your website. If you want to rank higher, retain more users, and increase conversions, you need a digital experience that performs flawlessly across every screen size.

Ready to build a site that works everywhere?

Let Kiwi Commerce help you design a mobile-first website that’s fast, functional, and future-ready.
👉 Contact us today

Let’s build something users love — no matter what device they’re on.

Posted on by Kiwi Commerce

Inclusive design isn’t optional — it’s essential

In today’s digitally driven world, your website frequently serves as the initial—and sometimes sole—interaction between your brand and potential customers. But here’s the question: Is your website truly accessible to everyone?

For millions of users — including those with visual, auditory, cognitive, or motor disabilities — navigating an inaccessible website can be frustrating, or even impossible. And as a business, whether you’re in eCommerce or offer professional services, that’s not just a missed opportunity — it’s a barrier to growth.

At Kiwi Commerce, we help businesses create websites that are not only visually appealing and high-performing, but also inclusive. In this beginner’s guide, we’ll explain what web accessibility is, why it matters, and how to start making your site more accessible today.

What is Web Accessibility?

Web accessibility refers to creating and building websites, tools, and technologies in a way that ensures individuals with disabilities can access and use them without difficulty.

This includes ensuring that all users can:

  • Perceive content (e.g. text, images, video)
  • Understand the structure and flow of information
  • Navigate the site easily and intuitively
  • Interact with elements like forms, buttons, and menus

Accessibility also benefits:

  • Older users with age-related impairments
  • Mobile users with limited screen size or connectivity
  • People in temporary situations (e.g. broken arm, noisy environment)

In short: accessible websites work better for everyone.

Is Web Accessibility a Legal Requirement

Under the Equality Act 2010, UK businesses must ensure that digital content is not discriminatory or exclusionary. This includes:

  • Making “reasonable adjustments” to accommodate users with disabilities
  • Ensuring websites and digital services are accessible to the widest possible audience

While there’s no specific “web accessibility law” in the UK, non-compliance can lead to legal action, reputational damage, and lost customers.

Public sector websites are already required to meet the WCAG 2.1 AA standard (Web Content Accessibility Guidelines) — and the private sector is quickly expected to follow.

Why Web Accessibility Matters for Your Business

Beyond legal compliance, accessibility is simply good business sense. Here’s why:

1. Reach a Bigger Audience

An estimated 1 in 5 people in the UK has a long-term illness, impairment, or disability. That’s millions of potential customers who may struggle to use a website that isn’t accessible.

2. Improve SEO

Google values accessible sites. Many accessibility best practices — like proper heading structure, alt text, and clear navigation — also support better SEO performance.

3. Enhance User Experience

Accessible sites tend to be more intuitive, faster, and easier to use for all users — improving your bounce rate, session duration, and conversions.

4. Build Brand Trust & Reputation

Showing that your business cares about inclusivity enhances your brand image and builds trust — particularly among younger, socially conscious audiences.

5. Future-Proof Your Digital Presence

Accessibility is becoming the standard, not the exception. Future-proofing your site now helps you stay ahead of regulations and competitor expectations.

Who Benefits from an Accessible Website?

It’s not just users with permanent disabilities. Accessibility also benefits:

GroupBenefit
People with low visionScreen reader support, high contrast modes
People with dyslexiaClear typography, simplified layouts
Motor impairmentsKeyboard-friendly navigation, larger buttons
Colour blindnessNo reliance on colour alone to convey info
Ageing usersLarger text, voice search, simplified flows
Mobile usersResponsive design, adaptable layouts

By building accessibility into your site, you’re designing for real people in real-life situations.

Accessibility Best Practices: Getting Started

Here’s how to begin improving accessibility on your website:

1. Use Semantic HTML Structure

A properly structured site makes it easier for screen readers and assistive technologies to interpret content.

  • Use <h1> for main headings, <h2> for subheadings, and so on
  • Label navigation menus, forms, and buttons clearly
  • Avoid skipping heading levels (e.g. jumping from H2 to H4)

2. Add Descriptive Alt Text to Images

Images should include alt attributes that describe their purpose or content.

✅ Alt: “Woman using a laptop in a coffee shop”
 ❌ Alt: “Image123.jpg”

This helps visually impaired users and improves SEO.

3. Ensure Keyboard Navigation

Many users can’t use a mouse. Your site must be fully usable via keyboard:

  • Tab through links and form fields
  • Highlight active elements
  • Allow users to navigate menus and pop-ups

4. Use High Contrast & Readable Fonts

Ensure there is enough contrast between text and background colours. Avoid:

  • Light grey text on white
  • Tiny font sizes (stick to 16px+)
  • Overly decorative or narrow fonts

Tools like WebAIM Contrast Checker can help you test your palette.

5. Provide Transcripts & Captions

If your site features video or audio:

  • Add closed captions
  • Provide transcripts for podcasts or interviews
  • Use descriptive video titles and summaries

This makes content accessible to users with hearing impairments — and also boosts content visibility.

6. Avoid Flashing or Auto-Playing Content

Flashing animations or videos can trigger seizures in some users. Always:

  • Avoid rapid blinking/flashing
  • Allow users to pause, stop or mute auto-playing media
  • Provide controls for motion effects

7. Test Your Site with Real Users

Automated tools are helpful, but real feedback from users with accessibility needs is vital. Conduct usability testing with people who use screen readers, voice control, or keyboard navigation.

Recommended Accessibility Tools

  • WAVE by WebAIM – Accessibility evaluation tool
  • axe DevTools – Browser extension for finding accessibility issues
  • NVDA / VoiceOver – Screen reader testing tools
  • Lighthouse (Chrome DevTools) – Overall site performance and accessibility testing

Kiwi Commerce: Making Accessibility Simple for Businesses

We help UK businesses make their websites inclusive, compliant, and high-performing — whether you run an online store, provide services, or operate a public-facing platform.

With UX-first design, accessible coding practices, and ongoing audits, Kiwi Commerce ensures your site meets both legal standards and real user needs.

Final Thoughts

Accessibility isn’t just about compliance — it’s about inclusion, usability, and good digital citizenship. A more accessible site means a better experience for everyone — and better outcomes for your business.

🚀 Ready to create an accessible, inclusive website?

Let Kiwi Commerce help you assess, optimise, or redesign your site with accessibility in mind.
👉 Get in touch with our team — we’re here to help you build digital experiences that work for everyone.

Posted on by Kiwi Commerce

Your step-by-step guide to building a powerful, connected e-commerce experience in 2025

In the fast-evolving world of e-commerce, your website can’t operate in isolation. From marketing to inventory management, from payments to fulfilment, your online store needs to connect with the tools that power growth, automation, and insight.

But integrating these tools isn’t just about ticking boxes. Done right, it creates a streamlined, scalable ecosystem that improves customer experience, boosts sales, and lightens your team’s workload.

At Kiwi Commerce, we help businesses design smart, scalable e-commerce ecosystems — especially for platforms like Magento 2, Shopify, and WooCommerce. In this guide, we’ll take you through how and what to integrate into your website in 2025 — with actionable advice for both product-based businesses and service-led brands.

📌 What Does Integration Really Mean?

Website integration is the process of connecting your website to third-party tools and services, allowing them to share and act on data in real-time. Think of your site as the core engine of your business — integrations are the turbochargers.

With effective integration, you can:

  • Sync orders and inventory across platforms
  • Automate marketing messages based on behaviour
  • Personalise user journeys dynamically
  • Streamline reporting and financials
  • Deliver consistent, cross-channel customer experiences

Without it? You’re likely wasting hours on manual tasks, dealing with data errors, and losing customers to clunky, fragmented journeys.

🔧 Categories of Must-Have E-Commerce Integrations

Let’s explore the most valuable tool types to integrate, and how they apply across e-commerce and service sectors.

1. 🛍️ E-Commerce Platforms

If you’re still using a brochure-style site or a basic CMS, it’s time to switch to a fully integrated e-commerce platform.

Top platforms to integrate:

  • Magento 2 (great for customisation, scaling & B2B/B2C hybrids)
  • Shopify (excellent for simplicity and speed)
  • WooCommerce (perfect for WordPress-based stores)

These platforms provide APIs and app ecosystems for seamless integration with payments, shipping, CRM, and more.

🔹 Service business tip: Even if you don’t sell physical products, platforms like WooCommerce can be used for selling subscriptions, digital products, online bookings, or service packages.

2. 💳 Payment Gateways

Secure, fast, and flexible checkout is a non-negotiable.

Tools to integrate:

  • Stripe – Fully customisable and supports recurring payments
  • PayPal – Universally trusted
  • Apple Pay / Google Pay – Speed and convenience on mobile
  • Klarna, Clearpay, Laybuy – Buy Now, Pay Later (BNPL) options to increase AOV
  • Square or GoCardless – For offline + online service payments

📈 Did you know? BNPL integration can increase checkout conversions by up to 30%, especially in fashion and lifestyle eCommerce.

3. 📦 Inventory & Order Management

If you’re selling across multiple channels (e.g. your site, Amazon, in-store), keeping stock aligned is critical.

Popular integration tools:

  • Linnworks – Centralised order & inventory system for multi-channel
  • TradeGecko (QuickBooks Commerce) – Wholesale & inventory platform
  • Cin7 – Suited for larger product catalogues & B2B
  • Unleashed – Advanced stock tracking for manufacturers or B2B sellers

Automating stock updates means:

  • No overselling
  • Better customer trust
  • Real-time insights into performance

🔹 Service business tip: Manage digital licences, event ticketing, or appointment slots using scheduling/inventory tools like Calendly or Book Like A Boss, integrated into your site.

4. 📬 Email & Marketing Automation

Your marketing should be working while you sleep. Integration lets your site trigger tailored communications at the right time.

Powerful platforms to consider:

  • Klaviyo – Best for product-based personalisation in eCommerce
  • Mailchimp – Easy to use for general email campaigns
  • ActiveCampaign – Strong automation + CRM combo
  • Omnisend – All-in-one tool for eCommerce email + SMS
  • HubSpot – Perfect for service providers needing lead scoring, CRM, and automation

Key automations to set up:

  • Abandoned cart recovery
  • Post-purchase follow-ups
  • Loyalty/rewards nudges
  • Re-engagement for inactive customers
  • Personalised upsell flows

🔍 Make sure your product catalogue syncs directly with your email platform to enable dynamic content and smart segmentation.

5. 📈 Analytics & Behavioural Data

Good decisions come from great data. Your integrations here should focus on both what people are doing and why.

Tools to integrate:

  • Google Analytics 4 (GA4) – Track events, user flows, and conversions
  • Hotjar or Microsoft Clarity – Understand user behaviour with heatmaps
  • Google Tag Manager – Manage all your marketing tags in one place
  • Looker Studio – Build custom dashboards from multiple data sources

🧠 Want even smarter data? Integrate with a Customer Data Platform (CDP) like Segment to unify data across channels and devices.

6. 🎯 Product Discovery & Personalisation

Make it easier for customers to find exactly what they want — fast.

Top integrations:

  • Algolia – Advanced search with real-time indexing
  • Searchspring – Dynamic product recommendations
  • Nosto – Behaviour-based personalisation
  • Recom.ai – AI-powered upsell & cross-sell tools

🔍 These tools use machine learning to:

  • Recommend products based on past browsing
  • Show “trending” or “most viewed” items
  • Tailor on-site banners and CTAs per visitor

🎯 Result: Increased conversion rates and longer session times.

7. 🚚 Shipping, Fulfilment & Returns

A great delivery experience builds loyalty and repeat business.

Integrate with:

  • Royal Mail, DPD, DHL, or Evri – for automatic label creation
  • ShipStation – Multi-carrier shipping solution with tracking
  • Click & Drop – Royal Mail’s fast dispatch tool
  • Loop or Returnly – Simplify the returns process

🛒 Pro tip: Show real-time delivery dates and stock availability on product pages to improve purchase intent.

8. 📊 Accounting, Tax & Invoicing

Avoid end-of-month chaos by connecting your site to your finance software.

Useful integrations:

  • Xero, QuickBooks, or FreeAgent – For expense tracking and auto-reconciliation
  • Avalara or TaxJar – Automatically apply the correct tax rates (especially helpful for global eCommerce)
  • Sage – For UK-based, VAT-compliant accounting

📎 Don’t forget to generate branded invoices and receipts directly from your site — helpful for both B2B clients and consumers.

9. 🔐 Security, Compliance & Customer Data

Make sure your integrations follow data protection regulations like GDPR.

Important tools:

  • ReCAPTCHA – Stop bots on forms and checkouts
  • Cookiebot – Manage cookie consent dynamically
  • OneTrust – Enterprise-grade GDPR compliance solution
  • Tidio – Live chat + chatbot that’s GDPR-friendly

💡 Tip: All integrated tools must comply with GDPR if you’re storing or processing personal data from EU/UK users.

🧠 How to Integrate: Step-by-Step

  1. Audit your current setup – What tools are you using? What’s missing? What’s clunky or manual?
  2. Map your customer journey – Where can automation or data help improve experience and results?
  3. Choose tools with native integrations or open APIs – This ensures smoother setup and lower maintenance.
  4. Connect and configure properly – Sync databases, set automation rules, test everything.
  5. Test across use cases – Purchase flow, returns, CRM handover, reporting dashboards.
  6. Maintain and optimise – Tools evolve. Revisit your stack every 6–12 months for upgrades or better fits.

💼 How Kiwi Commerce Can Help

Whether you’re launching a new eCommerce website or evolving an existing one, our team at Kiwi Commerce helps you:

✅ Audit your current systems and integrations
✅ Recommend the best tools for your needs and goals
✅ Seamlessly integrate tools with your Magento, Shopify, or WooCommerce site
✅ Set up automations, data syncing, and performance tracking
✅ Deliver a customer experience that’s fast, personalised, and profitable

Final Thoughts

Your website is only as powerful as the systems behind it. In 2025, integrating your site with the right e-commerce tools isn’t a technical luxury — it’s a strategic necessity.

From checkout to customer loyalty, smart integrations streamline operations, boost revenue, and deliver a superior user experience.

🚀 Ready to integrate your website with tools that grow your business?

Let Kiwi Commerce design a seamless, high-performance, fully integrated digital ecosystem tailored to your needs.
👉 Contact us now — and let’s build a smarter eCommerce engine, together.

Posted on by Kiwi Commerce

At Kiwi Commerce, we’re always on the lookout for technologies that make web development faster, more flexible, and more scalable. One of the standout tools gaining serious momentum in recent years is GraphQL.

Originally developed by Facebook, GraphQL has changed the game when it comes to how we handle data in web apps. Unlike traditional REST APIs, GraphQL gives developers full control over the data they request—making websites and applications quicker, lighter, and much easier to manage.

In this guide, we’ll explore how GraphQL is used across various headless CMS platforms and frontend frameworks, and why it’s quickly becoming a go-to for modern web builds.

What Exactly is GraphQL?

GraphQL is a query language for APIs—and instead of retrieving fixed data from multiple endpoints like with REST, it allows developers to ask for exactly what they need, all in a single request.

This results in:

  • Faster load times
  • Less redundant data
  • Cleaner code
  • And an overall more efficient development process

It’s a smart, streamlined way to fetch and manage content—especially for websites that need to stay light on their feet.

GraphQL in Headless CMS Platforms

The move to headless architecture has opened up endless possibilities in web development—and GraphQL is at the centre of it all. Here’s how it integrates with some of the most popular CMS platforms on the market:

1. WordPress + WPGraphQL

Traditional WordPress sites rely on REST APIs, but the WPGraphQL plugin changes the game. It enables developers to query posts, pages, users, and even custom content types—all with one powerful GraphQL request.

If you’re exploring a move to a headless setup, our headless WordPress guide covers everything you need to know.

2. Contentful

With native GraphQL support, Contentful allows developers to query specific pieces of content like articles, images, and metadata in a lightweight and efficient way. Perfect for content-heavy sites that need performance and precision.

3. Strapi

Strapi is a favourite for custom builds—and with its GraphQL plugin, it gives developers the flexibility to query content types, relationships, and even user permissions. Great for eCommerce platforms and projects with unique content models.

4. Sanity.io

Sanity.io blends structured content with a real-time collaboration interface, and its GraphQL integration lets developers fetch exactly what’s needed for any frontend experience.

5. Ghost

Ghost is all about publishing—and with GraphQL support, developers can seamlessly query blog posts, authors, tags, and more to create dynamic, high-performance publishing platforms.

GraphQL in Frontend Frameworks

GraphQL isn’t just for CMSs—it works beautifully with modern frontend frameworks, enabling real-time updates and smoother user experiences.

1. React

React pairs perfectly with GraphQL using tools like Apollo Client or Relay. You can fetch data for individual components—so you’re never loading more than what you need.

2. Next.js

Next.js offers server-side rendering (SSR) and static site generation (SSG), both of which work seamlessly with GraphQL. This combination is ideal for sites that balance performance and dynamic content.

3. Gatsby

Gatsby uses GraphQL as its core data layer, pulling in content from CMSs, APIs, or files at build time. It’s a go-to for fast, SEO-friendly static sites—and a popular choice for brands looking to optimise page speed and search rankings.

4. Vue.js

Vue developers can use the Vue Apollo library to integrate GraphQL, which simplifies API management and makes it easier to handle dynamic content.

5. Nuxt.js

Nuxt.js, the Vue-based framework with SSR capabilities, also works hand-in-hand with GraphQL. It’s perfect for projects that need a balance of speed, SEO, and content flexibility.

Why We Use GraphQL at Kiwi Commerce

We often recommend GraphQL for client builds—especially those with complex data relationships or performance goals. Here’s why:

  • Efficiency: Only request the data your app actually needs
  • Reduced Load: Minimise network calls and improve performance
  • Flexibility: Tailor your queries for total control over the data structure
  • Real-Time Functionality: Tools like Apollo support subscriptions for live data updates

For our clients, this means better user experiences, faster load times, and scalable platforms that grow with your business.

Final Thoughts

GraphQL isn’t just another trend—it’s a smarter, more efficient way to build modern web applications. Whether you’re using headless WordPress, custom platforms like Strapi, or frontend frameworks like React and Vue, GraphQL gives developers (and businesses) a clear advantage.

If you’re looking to future-proof your website or improve how your content is managed and delivered, now’s the perfect time to explore what GraphQL can offer.

Want to learn more about how colour, content, and performance work together in design? Check out our post on how colour impacts your website design—a deep dive into the psychology behind effective web experiences.

Need help building a GraphQL-powered website or migrating to a headless CMS?
Let’s talk. Kiwi Commerce is here to help you build smarter.

Posted on by Kiwi Commerce

Magento 2 is a powerful platform for B2B e-commerce, offering a host of enterprise-level features tailored to streamline business transactions, enhance the customer experience, and automate key processes. If you’re using Magento 2 Commerce (formerly Magento Enterprise), these B2B features are built-in – but they must be properly enabled and configured.

In this guide, the Magento experts at Kiwi Commerce walk you through the process of installing, enabling, and configuring Magento 2 B2B features step by step.

Step 1: Install the Magento 2 B2B Extension

Magento 2 B2B features are available as an additional module for Magento Commerce. If it hasn’t been installed yet, follow the steps below via SSH using Composer.

To install the B2B module:

composer require magento/extension-b2b
bin/magento module:enable Magento_B2B
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento setup:static-content:deploy
bin/magento cache:flush

After these steps, the B2B module will be installed and ready for configuration.

Step 2: Verify Your Magento 2 Edition

B2B functionality is exclusive to Magento 2 Commerce. If you’re on the Open Source version, you’ll need third-party modules to replicate these features.

To verify your edition:

Admin Panel > Stores > Configuration > Advanced > Magento Edition

Step 3: Enable B2B Features

To activate B2B functionalities:

  1. Log in to the Magento Admin Panel
  2. Navigate to:
    Stores > Configuration > General > B2B Features
  3. Set Enable B2B Features to Yes
  4. Click Save Config and clear the cache

This will enable key B2B features like company accounts, custom pricing, and quote management.

Step 4: Configure Company Accounts

Company accounts enable businesses to create multiple sub-user accounts under a single company profile, each with custom roles and permissions.

To enable company accounts:

Stores > Configuration > General > B2B Features > Enable Company Accounts = Yes

Once configured, companies can register, assign roles, and streamline internal purchasing workflows.

Step 5: Set Up Custom Pricing & Quotes

B2B customers often require negotiated pricing and bulk discount options. Magento 2’s Request for Quote (RFQ) feature supports this seamlessly.

To configure quotes:

Stores > Configuration > Sales > Quotes

  • Enable Enable Quotes
  • Set quote expiration, minimum order quantity, and auto-approval

Save your settings to enable custom quote requests.

Step 6: Configure Shared Catalogs (for Tiered Pricing)

Shared Catalogs let you offer different pricing structures based on customer groups – perfect for wholesalers and large clients.

To create a shared catalog:

Catalog > Shared Catalogs > Add New Catalog

Define whether it’s a public or custom catalogue, then assign products and pricing by customer group.

Step 7: Enable Quick Order & Requisition Lists

B2B buyers often repeat orders. These features make reordering efficient.

To enable:

Stores > Configuration > General > B2B Features

  • Set Enable Quick Order to Yes
  • Set Enable Requisition Lists to Yes

Step 8: Configure Payment & Credit Options

Magento allows flexible B2B payment options, including credit limits for trusted business clients.

To enable company credit:

Stores > Configuration > Sales > Payment Methods > Company Credit
Set individual credit limits per customer as needed.

Final Step: Test Your B2B Setup

Once everything is configured:

  • Register as a B2B customer
  • Test company account creation and sub-user roles
  • Request quotes and validate approval processes
  • Place a bulk order via the Quick Order tool

Conclusion

Magento 2 Commerce delivers a comprehensive B2B suite that empowers businesses to manage complex orders, negotiate pricing, and streamline purchasing for company clients. By properly enabling and configuring these features, your business can deliver a superior B2B experience.

For a deeper understanding of how infrastructure impacts performance, read our guide on Cloud & DevOps in Magento 2.

Looking to improve performance in 2025? Don’t miss our blog on Boosting Magento 2.4.7 Speed & Performance.

Need help setting up or optimising your Magento 2 B2B store?
Contact Kiwi Commerce today – we’re here to help you scale smarter.

Posted on by Kiwi Commerce

The world of e-commerce is evolving rapidly, and the emergence of the metaverse is transforming the way businesses connect with customers. Magento, one of the leading e-commerce platforms, is adapting to this shift by integrating with metaverse technologies — enabling immersive and interactive shopping experiences that move beyond traditional websites.

For forward-thinking merchants, this evolution presents an opportunity to deliver standout digital retail experiences that are more engaging, personal, and global.

🧠 1. Understanding the Metaverse in E-Commerce

The metaverse is a persistent, immersive 3D digital space where users can shop, interact, and explore as avatars. Rather than simply clicking through web pages, shoppers can walk through virtual shops, engage with AI sales assistants, and try on products in augmented or virtual reality.

This enhanced engagement creates a shopping journey that is:

  • Visually rich and dynamic
  • More interactive than standard e-commerce
  • Personalised in real time using AI and customer data

🔧 2. Magento’s Role in Virtual Shopping

Magento is uniquely equipped to support metaverse integration due to its open-source flexibility, API-driven infrastructure, and support for modern commerce tools.

Key Magento capabilities for the metaverse:

  • 3D Storefronts: Build lifelike, interactive virtual shops.
  • AR/VR Integration: Enable customers to “try” products in their own space via mobile or headset.
  • Blockchain Transactions: Accept secure, decentralised payments and issue digital receipts.
  • AI Assistants: Guide customers through their shopping journey with virtual sales support.

With Magento’s architecture, developers can integrate third-party metaverse tools and create seamless experiences.

✅ 3. Benefits of Virtual Shopping with Magento

Integrating Magento with metaverse features offers several strategic advantages:

  • Deeper Customer Engagement
    Virtual environments increase time spent on site and improve brand affinity.
  • Personalised Recommendations
    AI-driven avatars and assistants tailor suggestions based on browsing habits and purchase history.
  • Wider Reach
    Digital showrooms break geographic boundaries, attracting international audiences 24/7.
  • Fewer Returns
    With AR previews and 3D product trials, customers make more informed choices — leading to higher satisfaction.

⚠️ 4. Challenges to Consider

While exciting, metaverse commerce also comes with new challenges:

  • Development Costs
    Building immersive environments and integrating tech such as VR and blockchain requires investment in time, talent, and tech.
  • Hardware Access
    Not all users have VR headsets or AR-ready smartphones — adoption may be limited initially.
  • Data Security & Compliance
    As interactions become more immersive, data handling must be secure and aligned with GDPR and other regulations.

Magento merchants should weigh these considerations and work with partners (like Kiwi) to phase in features strategically.

🔮 5. What’s Next for Magento and the Metaverse?

As the technology evolves, Magento is likely to play a larger role in shaping commerce within the metaverse:

  • NFT Integration
    Brands may offer digital collectibles, exclusive product drops, or loyalty rewards as NFTs through Magento.
  • AI-Enhanced Virtual Agents
    Future bots will offer deeper, more human-like conversations and support within virtual storefronts.
  • Shared Metaverse Shopping Hubs
    Think of it as a virtual mall — where Magento-powered brands co-exist in a single, immersive digital venue.

🧩 Final Thoughts from Kiwi

The marriage of Magento and the metaverse is opening up an entirely new realm of possibilities for online retail. It’s not just about selling products anymore — it’s about creating experiences, building immersive environments, and engaging customers on a deeper level.

At Kiwi, we help brands stay ahead by unlocking the full potential of Magento. Whether you’re metaverse-curious or ready to build your first virtual store, we’re here to support your digital transformation.

📘 Want to stay ahead in the world of immersive e-commerce?
Visit our blog for more insights:
👉 Read more on the Kiwi Blog

Posted on by Kiwi Commerce

In the fast-paced, hyper-connected world of 2025, brand identity has become more critical than ever. With the rise of artificial intelligence, virtual reality, and an increasingly competitive global marketplace, businesses must work harder to stand out, connect with their audiences, and build lasting relationships. A strong brand identity is no longer just a “nice-to-have”—it’s a necessity for survival and success.

In this blog, we’ll explore why brand identity is more important than ever in 2025, how it has evolved, and what businesses can do to ensure their brand resonates in this dynamic landscape.

What Is Brand Identity?

Before diving into why brand identity matters, let’s define what it is. Brand identity is the collection of all elements that a company creates to portray the right image to its consumers. This includes:

  • Logo and Visual Design: Colours, typography, and imagery that represent the brand.
  • Tone of Voice: The language and personality used in communication.
  • Values and Mission: What the brand stands for and its purpose.
  • Customer Experience: How customers interact with the brand at every touchpoint.

In essence, brand identity is how a business presents itself to the world and how it wants to be perceived.

The Evolution of Brand Identity in 2025

The concept of brand identity isn’t new, but its importance has grown exponentially in recent years. Here’s why:

1. The Digital Landscape Is More Crowded Than Ever

In 2025, the digital space is saturated with businesses vying for attention. Social media platforms, e-commerce websites, and online advertising have made it easier than ever for companies to reach consumers—but it’s also made it harder to stand out. A strong brand identity helps businesses cut through the noise and capture attention.

2. Consumers Crave Authenticity

Modern consumers, especially Gen Z and Millennials, value authenticity and transparency. They want to connect with brands that share their values and beliefs. A well-defined brand identity helps businesses communicate their purpose and build trust with their audience.

3. The Rise of AI and Personalisation

Artificial intelligence has transformed how brands interact with consumers. In 2025, AI-powered tools enable hyper-personalised marketing, but this requires a clear brand identity to ensure consistency across all personalised messages.

4. Virtual and Augmented Reality

With the growing adoption of VR and AR technologies, brands now have new ways to engage with their audiences. A strong brand identity ensures that these immersive experiences align with the brand’s core values and messaging.

Why Brand Identity Matters More Than Ever in 2025

1. Differentiation in a Competitive Market

In 2025, competition is fiercer than ever. A unique brand identity helps businesses differentiate themselves from competitors and create a memorable impression.

2. Building Trust and Loyalty

Trust is the foundation of any successful brand. A consistent and authentic brand identity helps build trust and foster loyalty. When customers know what to expect from your brand, they’re more likely to return and recommend you to others.

3. Emotional Connection with Consumers

People don’t just buy products or services—they buy experiences and emotions. A strong brand identity helps create an emotional connection with your audience through storytelling, visuals, and customer service.

4. Adapting to New Technologies

A clear brand identity ensures consistency across all channels, from social media to virtual reality experiences. This reinforces your brand’s message and makes it easier for consumers to recognise you, no matter where they encounter your brand.

How to Build a Strong Brand Identity in 2025

✅ 1. Define Your Brand’s Purpose and Values
Clearly define your purpose and values beyond just making a profit.

  • What problem does your brand solve?
  • What values do you stand for?

✅ 2. Know Your Audience
Conduct research to learn about your audience’s preferences, behaviours, and pain points.

  • Create a brand identity that resonates with them.

✅ 3. Create a Consistent Visual Identity
Ensure your logo, colours, typography, and imagery create a cohesive visual identity.

  • Your brand should look and feel the same across all platforms.

✅ 4. Develop a Unique Tone of Voice
Your tone of voice should reflect your brand’s personality and values.

  • Whether playful, professional, or inspirational, consistency is key.

✅ 5. Deliver a Seamless Customer Experience
Every customer interaction should reflect your brand identity.

  • From your website to customer service, ensure a consistent and positive experience.

✅ 6. Leverage Technology
Use AI, VR, and AR to enhance your brand identity.

  • Create immersive experiences that align with your brand’s values.

Examples of Strong Brand Identities in 2025

📌 1. Patagonia
Built around sustainability and environmental activism.

  • A purpose-driven approach that sets them apart.

📌 2. Tesla
Focuses on innovation and sustainability.

  • Sleek design, cutting-edge technology, and commitment to reducing carbon emissions.

📌 3. Glossier
Emphasises simplicity and inclusivity.

  • Minimalist design, relatable tone, and a focus on real beauty.
Why Brand Identity Is More Important

Showcase Your Brand with Kiwi Commerce

At Kiwi Commerce, we believe that strong, authentic brand identities are at the core of every business’s success. If you’re looking to refine or develop your brand identity for the competitive landscape of 2025, we have several expert insights to help you achieve your goals. You can explore topics like improving your Magento 2 performance with our guide on boosting Magento 2.4.7 speed and performance, or learn more about moving to headless WordPress with our comprehensive guide on headless WordPress.

By focusing on your brand’s purpose, visual identity, and audience, you can create an unforgettable brand that resonates with consumers and stands out in a crowded marketplace. Explore more insightful blogs on how to strengthen your brand identity and digital strategies.

Posted on by Kiwi Commerce

As the digital landscape continues to evolve, brands must stay ahead of the curve with innovative strategies that set them apart from the competition. One of the most exciting advancements in marketing and design today is Generative AI Imagery. This transformative technology empowers businesses to create unique, high-quality visuals through artificial intelligence, opening up new creative possibilities that can elevate your brand.

At Kiwi Commerce, we’re passionate about helping businesses embrace cutting-edge tools like generative AI to enhance their digital marketing efforts. In this blog, we’ll explore what generative AI imagery is, how it works, and how it can boost your brand’s visibility and engagement.

What Is Generative AI Imagery?

Generative AI imagery involves the use of artificial intelligence algorithms to create original images, graphics, and designs. Instead of relying on traditional image creation methods, such as hiring photographers or designers, generative AI uses machine learning models to produce visuals based on specific prompts or datasets.

The AI learns from large volumes of existing visual data and can generate completely new images that align with your brand’s aesthetic, concept, or campaign needs. With tools like Generative Adversarial Networks (GANs), AI can create hyper-realistic, abstract, or stylised visuals, offering endless creative opportunities for brands.

How Does Generative AI Imagery Work?

Generative AI works by training a model on vast datasets of existing images. It then learns to replicate patterns, styles, and features within those images. AI models such as GANs can create entirely new imagery based on prompts, recognising what works in visual compositions, and incorporating artistic elements that align with specific themes.

Key methods used in AI imagery include:

  • Text-to-Image Generation: AI can generate visuals directly from text prompts. For example, entering “sunset over the mountains” would prompt the AI to generate a fitting image based on that description.
  • Style Transfer: AI can take an existing image and apply a different artistic style, such as turning a photo into an impressionist painting or a vintage look.
  • Deep Learning: Using neural networks, AI can produce detailed, lifelike visuals that appear to be drawn from real-world experiences.

This combination of technologies makes generative AI imagery a powerful tool for brands to quickly and cost-effectively create unique content.

How Can Generative AI Imagery Benefit Your Brand?

Generative AI imagery isn’t just about creating pretty pictures—it’s a strategic tool that can significantly enhance your branding efforts. Here’s how AI-generated imagery can give your brand a boost:

1. Unique, Tailored Visuals

With generative AI, you can produce bespoke images that perfectly reflect your brand’s identity. Unlike stock photos that might be used by multiple brands, AI-generated imagery ensures that your visuals are completely unique, original, and on-brand. Whether you’re creating images for social media, website banners, or marketing campaigns, AI offers a personalised approach to visuals.

At Kiwi Commerce, we help businesses craft visuals that are distinctive and aligned with their brand vision, making them stand out in a crowded marketplace.

2. Cost-Efficient Content Creation

Traditional content creation methods, such as hiring photographers or commissioning custom artwork, can be expensive and time-consuming. Generative AI provides a more affordable alternative. With AI, you can produce high-quality images on-demand without the need for external resources, saving both time and money.

Whether you need a consistent flow of images or one-off designs, generative AI offers a scalable solution that fits your budget.

3. Faster Content Production

In today’s fast-paced world, speed is crucial. Generative AI can generate high-quality visuals in a matter of minutes, compared to traditional methods, which can take days or weeks. This quick turnaround allows your marketing team to respond rapidly to trends, launch campaigns without delay, and maintain a consistent presence across multiple channels.

Having access to fast, AI-generated visuals means you can keep your content pipeline full, ensuring your brand stays relevant and active in your audience’s mind.

4. Personalisation at Scale

AI allows you to create personalised visuals for specific customer segments. By analysing user data, AI can generate images that cater to the preferences of different audience groups. Whether you’re designing email headers for different demographics or social media ads targeted at specific regions, AI makes it easier to tailor your visuals at scale, helping you connect with each customer on a deeper level.

At Kiwi Commerce, we use AI to enhance brand engagement through targeted visual content that speaks directly to your audience’s interests.

5. Visual Consistency Across Channels

Maintaining a consistent visual identity is key to building a recognisable brand. Generative AI ensures that your imagery adheres to your brand’s style guide, helping you maintain a cohesive look and feel across all your content. From website elements to promotional graphics, AI can ensure that your visuals are consistent and reinforce your brand’s messaging at every touchpoint.

Practical Applications of Generative AI in Branding

The possibilities for Generative AI Imagery are vast. Here are a few ways you can integrate it into your brand strategy:

  • Social Media Posts: Create custom images for your social media campaigns to enhance engagement and improve brand visibility.
  • E-commerce Product Visuals: Generate unique product images, variations, or lifestyle shots for your online store without the need for costly photo shoots.
  • Website Design: Use AI-generated backgrounds, illustrations, or icons to make your website more visually appealing and dynamic.
  • Email Campaigns: Create eye-catching visuals for email marketing campaigns, helping you boost open rates and conversions.

How Kiwi Commerce Can Help You Integrate Generative AI Imagery

At Kiwi Commerce, we specialise in helping brands unlock the potential of Generative AI Imagery. Whether you’re looking to enhance your marketing efforts with unique visuals or streamline your content creation process, we’re here to support you.

Our team works closely with your business to understand your objectives, then integrates generative AI into your branding strategy to deliver impactful, tailored visuals that resonate with your audience.

Posted on by Kiwi Commerce

In the fast-paced world of e-commerce, where customer expectations evolve rapidly, staying ahead requires more than just a platform—it demands a partner. Magento, part of the Adobe family, serves as that partner, empowering businesses to innovate, lead, and scale. Here’s why Magento is not just a platform but a movement, reshaping online commerce globally.

Why Choose Magento? Core Advantages by Kiwi Commerce

1. Unparalleled Customisation

Magento offers unmatched flexibility for businesses of all sizes. From start-ups to global enterprises, its open-source architecture enables developers to craft bespoke solutions tailored to unique business needs. Whether it’s custom themes, intricate workflows, or dynamic extensions, Magento delivers.

2. Seamless Scalability

Scaling is often a challenge with e-commerce success, but not with Magento. Its robust infrastructure ensures your store is prepared for growth, from handling high-traffic seasonal spikes to global expansion.

3. AI-Powered Personalisation

Modern consumers demand tailored shopping experiences. Magento, with Adobe Sensei AI, offers:

  • Real-time product recommendations.
  • Predictive customer behaviour analysis.
  • Optimised search results for higher conversions.

Revolutionising the Customer Experience

Progressive Web Apps (PWAs)

Magento’s PWA Studio transforms mobile experiences with lightning-fast load times, offline browsing, and app-like interactions. This technology boosts engagement, reduces bounce rates, and improves retention.

Omnichannel Integration

Magento connects online and offline channels seamlessly, ensuring consistent branding and customer experiences. Retailers can:

  • Sync inventory across physical and digital platforms.
  • Enable click-and-collect services.
  • Provide unified customer support.

International Commerce

Expanding globally is straightforward with Magento, which supports multi-currency, multi-language functionality, and localised tax calculations.

Real Stories: Magento in Action with Kiwi Commerce

Case Study: A Fashion Empire’s Journey

A leading fashion retailer partnered with Kiwi Commerce to leverage Magento, resulting in:

  • A 200% increase in online sales within a year.
  • Seamless integration with social platforms like Instagram and Facebook.
  • Enhanced user experiences, leading to a 50% increase in repeat customers.

Case Study: Small Business, Big Impact

A local artisan collective used Magento and Kiwi Commerce expertise to digitise their marketplace. With Magento’s intuitive admin panel and powerful marketing tools, they achieved:

  • Improved sales and customer engagement.

The Developer Edge

Streamlined Development

Magento’s command-line interface (CLI) simplifies administrative and development tasks, saving time and minimising errors.

Extensibility through Service Contracts

Developers can create scalable, upgrade-safe modules that enhance Magento’s core functionality while maintaining compatibility with future updates.

Security at Its Core

Magento ensures enterprise-level security through:

  • Regular updates and patches.
  • Compliance with global standards.
  • Robust tools like two-factor authentication (2FA) and IP whitelisting.

Looking Ahead: The Future of E-Commerce with Magento

Magento is leading the way in e-commerce innovation, embracing:

  • Headless Commerce: For faster, adaptable storefronts.
  • AI and ML Integrations: Enhancing insights and automating backend processes.
  • Sustainability Initiatives: Supporting eco-conscious businesses with tools like carbon-neutral delivery.

Why Magento and Kiwi Commerce Outshine the Competition

In the ever-expanding e-commerce space, choosing the right platform is critical. Magento, paired with Kiwi Commerce expertise, consistently outperforms competitors with:

  • Unmatched Customisation and Flexibility: An open-source architecture tailored to your unique needs.
  • Seamless Scalability: Built to grow with your business.
  • Advanced Features Out-of-the-Box: A comprehensive suite of tools without reliance on costly add-ons.
  • Global Reach: Multi-currency and multi-language capabilities.
  • Vibrant Community and Marketplace: Thousands of ready-made extensions and integrations.

Conclusion: Why Choose Magento with Kiwi Commerce?

Magento is more than just an e-commerce platform—it’s a foundation for innovation, growth, and success. Whether you’re a budding entrepreneur or a global enterprise, Magento, with Kiwi Commerce, provides the tools, expertise, and community to achieve your goals. Join us in redefining e-commerce—because with Magento and Kiwi Commerce, the possibilities are limitless.

Posted on by Kiwi Commerce

How is Voice Search Transforming Online Shopping?

Online shopping is evolving rapidly, and voice search is at the forefront of this transformation. Thanks to advances in technology, shoppers can now use their voices to search for and purchase products, making the process faster and more convenient. For online businesses, embracing voice search is no longer optional—it’s essential to stay competitive.

Why is Voice Search Crucial for Online Stores?

Voice search is gaining popularity for several reasons:

  • Convenience: Search without lifting a finger—ideal for multitasking.
  • Speed: Results are delivered instantly, far quicker than typing.
  • Accuracy: Modern voice technology understands natural speech, ensuring precise results.

How Voice Search is Redefining Online Retail

Voice search is enhancing online shopping experiences in several ways:

1. Easier Product Searches

Instead of typing keywords, shoppers can simply say what they need. For example:
“Show me red trainers in size 8” delivers exactly what they’re looking for—quickly and effortlessly.

2. Voice-Activated Purchases

Devices like Alexa or Google Assistant allow customers to place orders using just their voice. This seamless and hassle-free process fosters loyalty and repeat purchases.

3. Enhanced Customer Support

Voice-powered chatbots provide 24/7 support by answering questions, tracking orders, and resolving issues. This instant assistance ensures happier customers.

4. Personalised Recommendations

Voice assistants can suggest products based on past purchases, creating a tailored and enjoyable shopping experience.

The Benefits of Voice Search in E-Commerce

Better Shopping Experiences

Voice search simplifies the process of finding products, making it more intuitive for customers.

Increased Sales

Fast and accurate results encourage shoppers to complete purchases.

Stronger Customer Connections

Voice assistants create a more interactive and engaging shopping journey.

What’s Next for Voice Search?

Voice search is still evolving, and its potential continues to grow. Here’s what the future holds:

  • Voice-Based Marketing: Businesses will use voice data to deliver personalised, targeted advertisements.
  • Support for Multiple Languages: Voice search will expand to accommodate diverse audiences worldwide.
  • Smarter Shopping with AI: The combination of voice technology and AI will provide highly personalised and intuitive shopping experiences.

Conclusion: Embrace the Future with Kiwi Commerce

Voice search is revolutionising online shopping, offering faster, easier, and more engaging experiences. For businesses, adopting this technology isn’t just about staying relevant—it’s about leading the way in a competitive e-commerce landscape.

At Kiwi Commerce, we specialise in helping businesses harness innovative technologies like voice search to create exceptional shopping experiences. Stay ahead of the curve and delight your customers by embracing voice search today. The future of e-commerce is here—let Kiwi Commerce help you make the most of it.

Posted on by Kiwi Commerce

E-commerce is evolving rapidly, and businesses must adapt to stay ahead of the curve. One technology at the forefront of this transformation is Artificial Intelligence (AI). For Magento 2 store owners, AI offers innovative ways to enhance customer experiences, streamline operations, and drive sales growth.

Why AI is Crucial for E-commerce

AI helps businesses tackle common challenges with more intelligent solutions. Here are the key reasons why AI is essential for e-commerce:

  • Better Shopping Experiences: AI analyses customer behaviour to offer personalised product recommendations, promotions, and content.
  • Time and Effort Savings: AI can automate time-consuming tasks such as inventory management and customer support.
  • Smarter Decisions: AI uses data to predict customer preferences, helping businesses make informed decisions about products, marketing, and stock levels.

Magento 2 is well-equipped to support a range of AI tools, making it easy for online stores to leverage AI capabilities:

  • Adobe Sensei for product recommendations.
  • Zendesk for AI-driven customer support.
  • Brightpearl for inventory management.

How Magento 2 Stores Leverage AI

Here are some practical ways AI can enhance your Magento 2 store:

1. Product Recommendations

AI tools can suggest products based on a customer’s browsing or purchasing history. Well-known solutions like Adobe Sensei can provide personalised product recommendations on product pages and at checkout, boosting conversions.

2. Customer Support with Chatbots

AI-powered chatbots can assist customers 24/7 by answering questions, guiding them through the website, and even helping with order placements. Tools like Tidio or Zendesk integrate seamlessly with Magento 2 to provide enhanced customer service at lower costs.

3. Enhanced Search Functionality

AI makes product searches more intuitive, allowing customers to search via images or voice commands. For instance, a customer could upload a photo of a product they desire, and AI would find similar items in your store. Solutions like Klevu add these advanced search features to Magento 2.

4. Inventory Management

AI can predict demand for specific products, helping businesses avoid overstocking or running out of popular items. Tools such as Brightpearl can automate inventory tracking and stock updates, ensuring you always have the right products available at the right time.

5. Fraud Protection

AI can detect unusual customer behaviour, such as suspicious transactions, allowing you to safeguard your business from fraud.

Benefits of Using AI

Incorporating AI into your Magento 2 store offers several advantages, including:

  • Increased Sales: Personalised recommendations can lead to higher conversion rates and larger purchases.
  • Happier Customers: Chatbots and personalised shopping experiences help keep customers satisfied and engaged.
  • Reduced Workload: Automating routine tasks frees up time for you to focus on growing your business.

What’s Next for Magento 2 and AI?

The potential for AI in Magento 2 continues to grow, and here are a few exciting trends to look out for:

  • Smarter Predictions: AI will provide even more accurate insights into customer preferences, helping you stay ahead of your competitors.
  • Virtual Shopping Experiences: When combined with Augmented Reality (AR), AI will allow customers to virtually try on products or see them in real life before making a purchase.
  • Voice Shopping: More stores will integrate voice command capabilities, allowing customers to shop hands-free.
  • Eco-Friendly Solutions: AI will help e-commerce businesses make more sustainable decisions, such as optimising delivery routes and reducing waste.

Conclusion

AI isn’t just the future of e-commerce—it’s already here. With the power to improve decision-making and enhance every aspect of your store, it’s time to integrate AI into your Magento 2 store and stay ahead of the competition. At Kiwi Commerce, we’re here to help you leverage AI for your business growth.

Posted on by Kiwi Commerce

Integrating a payment gateway is a crucial step in enabling secure, efficient transactions on your eCommerce website. At Kiwi Commerce, we understand how vital this process is to your success. Here’s a step-by-step guide to ensure smooth and secure integration:

1. Select the Right Payment Gateway

Begin by evaluating different payment gateways to find one that aligns with your business needs. Consider factors such as:

  • Supported payment methods (credit/debit cards, digital wallets, etc.).
  • Accepted currencies for international transactions.
  • Transaction fees and pricing structures.
  • Security protocols and compliance certifications.
  • Compatibility with your existing platform.

Once you’ve chosen the ideal gateway, create an account by providing your business details, bank account information, and agreeing to the provider’s terms.

2. Configure Your Merchant Account

Log into the merchant account associated with the payment gateway. Set up key parameters, including:

  • The payment methods and currencies you wish to accept.
  • Transaction limits or thresholds.
  • Notification preferences to stay informed about payment statuses.

3. Obtain API Credentials and Determine Integration Method

Access the payment gateway’s API documentation, which provides detailed instructions for integration.

  • Generate API keys or authentication tokens to securely link your website to the payment gateway.
  • Choose an integration method:
    • Hosted Payment Pages: Ideal for quick and secure integration.
    • Direct API Integration: Offers greater customisation but requires more development effort.
    • Platform Plugins: Simplifies integration for platforms like Magento, WooCommerce, or Shopify.

At Kiwi Commerce, we can assist with selecting the method best suited to your platform and goals.

4. Implement the Payment Gateway on Your Website

Depending on your eCommerce platform, you can integrate the payment gateway using plugins, APIs, or bespoke development. For Magento users, Kiwi Commerce offers tailored solutions to ensure seamless functionality and optimal performance.

5. Ensure Security and Compliance

Prioritise the security of your customers’ payment data by adhering to industry standards:

  • Comply with PCI DSS (Payment Card Industry Data Security Standard).
  • Use HTTPS to encrypt all communication between your website and the payment gateway.
  • Regularly update your security protocols and software to prevent vulnerabilities.

6. Test Thoroughly

Before going live, test the payment gateway in a sandbox environment provided by the provider. This phase should include:

  • Verifying successful transactions.
  • Simulating declined payments.
  • Testing error scenarios, such as interrupted network connections.

7. Go Live with Confidence

Once testing is complete:

  • Replace sandbox credentials with live ones.
  • Update configuration settings to enable real transactions.
  • Conduct a soft launch to monitor performance and address any unforeseen issues.

8. Monitor and Refine Performance

Keep a close watch on your payment system to ensure optimal performance. At Kiwi Commerce, we recommend:

  • Setting up automated error notifications.
  • Using analytics tools to track payment trends and identify areas for improvement.
  • Regularly reviewing customer feedback to refine the checkout experience.

9. Provide Customer Support and Stay Current

Ensure you have a robust customer support system to handle payment-related queries or refunds. Additionally:

  • Stay up to date with the latest features, updates, and security patches from the payment gateway provider.
  • Regularly review your payment processes to keep them aligned with evolving customer expectations and regulatory requirements.

Conclusion

Integrating a payment gateway is more than a technical necessity—it’s a foundation for building trust and driving growth in your eCommerce business. By following this structured approach, and with the expertise of Kiwi Commerce, you can deliver a secure, seamless payment experience that enhances customer satisfaction and boosts your brand.

Whether you’re launching a new store or optimising an existing one, Kiwi Commerce is here to help you unlock the full potential of your payment systems. Let’s build a smoother checkout experience together!

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