Technical SEO For Adobe Commerce

• By Kiwi Commerce
• 10 Nov, 2025
• Magento, Marketing

Technical SEO For Adobe Commerce

Adobe Commerce is a powerful eCommerce platform, but its complexity can create challenges for SEO if not managed correctly. Issues like duplicate content, slow loading times, and inefficient crawling can impact both search engine visibility and user experience. At Kiwicommerce, we focus on ensuring Adobe Commerce stores are technically optimised to drive long-term growth.

Clean, user-friendly URLs are critical for SEO and usability. They help search engines understand your site structure while improving the experience for customers. Avoid long, parameter-heavy URLs, as they can confuse crawlers, create duplicate content, and dilute page authority.

Where possible, remove unnecessary .html suffixes from product and category URLs. Use canonical tags to indicate the preferred version when the same product appears in multiple categories. Additionally, configure your robots.txt file or meta noindex tags to prevent indexing of duplicate or filtered pages.

An XML sitemap informs search engines about your store’s pages, helping them crawl and index your content efficiently. Adobe Commerce allows you to configure sitemaps for products, categories, and CMS pages.

Ensure your sitemap is updated automatically by correctly setting up cron jobs on your server. For larger sites, consider splitting sitemaps by content type to stay within the 50,000 URL limit and 50MB file size. This also makes it easier to monitor specific sections for crawl issues in Google Search Console.

After generating your sitemap, submit it to Google Search Console and Bing. This ensures search engines are aware of all your key pages. A properly configured sitemap reduces wasted crawl budget, helps prioritise important content, and improves indexation speed. Always check that URLs in your sitemap are correct and live to avoid crawl errors.

Adobe Commerce often uses dynamic parameters that can create multiple versions of the same content. This may dilute ranking signals and confuse search engines. Canonical tags are essential to signal the preferred URL for indexing.

Best practises include using self-referencing canonicals on product pages, avoiding pointing multiple products to a homepage, and ensuring all canonical URLs are absolute. Regularly monitor URL parameters using tools like Screaming Frog or Google Search Console to catch and resolve issues before they impact SEO.

Adobe Commerce relies on JavaScript for dynamic content, filters, and interactive elements. However, search engines process JavaScript after loading the HTML, which can delay or prevent the indexing of important content.

To improve crawlability, consider server-side rendering (SSR) or pre-rendering solutions. SSR delivers fully rendered HTML from the server, helping search engines index dynamic content and improving page performance. Pre-rendering tools like Prerender.io or Rendertron generate static HTML for crawlers while maintaining dynamic experiences for users.

Website speed is a crucial ranking factor that also impacts user experience and conversions. Adobe Commerce is feature-rich, so optimisation is key. Best practices include:

• Running the site in production mode.
• Bundling, minifying, and merging JavaScript and CSS.
• Lazy loading below-the-fold images.
• Serving modern image formats like WebP or AVIF.

A Content Delivery Network (CDN) distributes static assets across global servers, reducing load times and server strain. Popular options for Adobe Commerce include Cloudflare, Fastly, and Akamai. Ensure cache control headers and cache busting are correctly implemented for best results.

Technical SEO is essential for Adobe Commerce stores. From clean URLs and canonical tags to sitemaps, JavaScript rendering, and performance optimisation, every aspect contributes to better search visibility and user experience. At Kiwicommerce, we help businesses implement these best practises, ensuring Adobe Commerce stores are fast, crawlable, and positioned for sustainable organic growth.