- By Kiwi Commerce
- 16 Sep, 2025
- Magento
Understanding Message Queues: The Backbone of Modern Applications
In today’s fast-paced digital world, applications need to process massive amounts of data, handle millions
of requests, and scale seamlessly. One of the unsung heroes that makes this possible is the Message
Queue (MQ).
At Kiwicommerce, our Magento development services integrate seamlessly with MQ technology, helping eCommerce stores manage large order volumes, synchronize inventory in real time, and deliver a smooth shopping experience even during peak traffic.
What is a Message Queue?
A message queue is a communication method that allows different parts of a system (or even different
applications) to talk to each other asynchronously. Instead of sending requests directly, one system puts a
“message” into a queue, and another system picks it up whenever it’s ready.
Think of it as a post office:
You drop a letter (message) in the mailbox (queue).
The recipient (consumer) collects it when they’re ready.
This way, you don’t have to wait until they’re free you just trust the mailbox to hold it safely.
Why Use a Message Queue?
✅ Asynchronous Processing – Tasks don’t have to finish instantly. ✅ Decoupling – Producers and consumers are independent. ✅ Scalability – Add more consumers to handle high traffic.
✅ Reliability – Messages aren’t lost if a system crashes.
How Does a Message Queue Work?
- Producer – sends a message to the queue.
- Queue – stores the message temporarily.
- Consumer – retrieves and processes the message.
Popular Message Queue Systems
RabbitMQ – widely used, feature-rich, and open-source.
Apache Kafka – designed for high-throughput event streaming.
Amazon SQS – fully managed queueing service on AWS.
Azure Service Bus – Microsoft’s enterprise-grade queueing system.
Real-World Use Cases
E-commerce: Handling orders and inventory updates.
Banking: Processing transactions securely.
Social Media: Delivering notifications and messages.
IoT: Managing millions of sensor readings from devices.
Technical Examples
🔹 Example 2: Kafka with Node.js
Producer (producer.js):
const { Kafka } = require(“kafkajs”);
const kafka = new Kafka({
clientId: “my-app”,
brokers: [“localhost:9092”],
});
const producer = kafka.producer();
const run = async () => {
await producer.connect();
await producer.send({
topic: “test-topic”,
messages: [{ value: “Hello Kafka!” }],
});
console.log(“✅ Message sent to Kafka”);
await producer.disconnect();
};
run().catch(console.error);
Consumer (consumer.js):
const { Kafka } = require(“kafkajs”);
const kafka = new Kafka({
clientId: “my-app”,
brokers: [“localhost:9092”],
});
const consumer = kafka.consumer({ groupId: “test-group” });
const run = async () => {
await consumer.connect();
await consumer.subscribe({ topic: “test-topic”, fromBeginning: true });
await consumer.run({
eachMessage: async ({ topic, partition, message }) => {
console.log(📩 Received: ${message.value.toString()}
);
},
});
};
run().catch(console.error);
Final Thoughts
Message queues are a crucial part of modern software architecture, especially in systems that need to
handle large amounts of data, high traffic, or multiple services working together.
Whether you’re building a simple app with RabbitMQ or managing real-time event streams with
Kafka, message queues help you create systems that are scalable, reliable, and efficient.
Discover how Kiwicommerce can help scale your business connect with us.