Hyvä Theme Now Open to All Magento Community Users: Your Guide to a Faster Storefront

• By Kiwi Commerce
• 22 Dec, 2025
• Hyva Theme, Magento

Hyvä Theme Now Open to All Magento Community Users: Your Guide to a Faster Storefront

Hyvä officially announced that its popular frontend theme is now open source for Magento Open Source (Community Edition) users. This announcement represents a significant shift within the Magento ecosystem and brings welcome news for UK merchants seeking faster, more flexible, and cost-effective storefront solutions.
At a time when online shoppers expect instant page loads and seamless experiences, storefront performance has become a critical success factor. Hyvä’s open source release empowers UK retailers to modernise their Magento frontend without the burden of high licensing costs while still benefiting from best-in-class performance.
At KiwiCommerce, we see this as a pivotal moment for UK businesses looking to stay competitive in a demanding digital landscape.

The UK eCommerce market is highly mature and fiercely competitive. Customers are no longer patient with slow websites, cluttered interfaces, or poorly optimised mobile experiences. Even a short delay in page loading can lead to higher bounce rates and lost revenue.

Across sectors such as fashion, lifestyle, automotive parts, specialist retail, heritage brands, and B2B distribution, storefront performance directly influences trust and purchasing decisions.

Hyvä has been designed specifically to address these challenges. By focusing on performance-first architecture, it enables UK merchants to deliver fast, intuitive, and reliable shopping experiences that meet modern consumer expectations.

Magento remains a powerful platform for businesses that require flexibility, advanced catalogue management, and complex integrations. However, many UK merchants are still running stores built on the legacy Luma theme, which often presents several limitations:

• Slow page load times.
• Complex and costly frontend development.
• Difficult maintenance and upgrades.
• Limited mobile optimisation.

Hyvä was created to overcome these pain points.

Built using Tailwind CSS and Alpine.js, Hyvä strips away unnecessary JavaScript and frontend bloat. The result is a lightweight, modern theme that is easier to develop, faster to load, and simpler to maintain.

Key Benefits of the Hyvä Theme:

• Significantly improved page load speed.
• Stronger Core Web Vitals and Lighthouse scores.
• Reduced frontend development time.
• Complete freedom for custom UI and UX design.
• Lower long-term maintenance costs.

For UK retailers, these benefits translate into faster browsing, smoother interactions, improved SEO performance, and ultimately higher conversion rates.

With Hyvä now open source, Magento Open Source users can access the core theme at no cost. Hyvä Checkout, however, remains a paid extension, specifically designed to optimise the checkout journey and reduce friction at the most critical stage of the customer journey.

This approach allows merchants to invest strategically, focusing their budget where revenue impact is highest.

Component	Cost	Purpose
Hyvä Theme	Free (Open Source)	High-performance frontend theme
Hyvä Checkout	Paid Licence	Conversion-focused checkout optimisation

For Adobe Commerce (Enterprise) merchants, both the theme and checkout remain licensed. However, the reduced development complexity and performance improvements continue to deliver an excellent return on investment.

UK consumers increasingly shop on mobile devices and expect seamless performance across all touchpoints. Research consistently shows that a large percentage of users abandon websites that take too long to load or feel difficult to use.

Hyvä’s open source release helps address these challenges by:

• Levelling the playing field for small and mid-sized UK businesses.
• Enabling faster deployment of high-performance storefronts.
• Allowing budget reallocation from licensing to CRO, SEO, and marketing.
• Supporting modern, accessible UX aligned with UK retail best practices.

This makes Hyvä an ideal choice for both established brands looking to modernise and growing merchants aiming to scale efficiently.

KiwiCommerce supports UK merchants through the full Hyvä journey, from early planning right through to post-launch optimisation. The team has hands-on experience with Magento and a deep understanding of Hyvä frontend development.

Our Hyvä Services Include:

Hyvä Migration and Implementation

We assess your current Magento setup, third-party extensions, and performance bottlenecks to create a secure, structured migration plan that minimises risk.

Custom UI and UX Design

Our designers build storefronts that reflect your brand identity while delivering intuitive navigation and mobile-first experiences.

Hyvä Checkout Configuration and Optimisation

We configure payments, shipping, taxes, and checkout flows to reduce friction, shorten checkout steps, and minimise cart abandonment.

Performance and Core Web Vitals Optimisation

We fine-tune loading speed, rendering, and interactivity to improve SEO rankings and overall user satisfaction.

Ongoing Support and Continuous Development

We provide long-term support to ensure your store evolves with seasonal trading demands, customer expectations, and business growth.

The open source release of Hyvä represents a major opportunity for Magento Open Source merchants across the UK. Businesses of all sizes can now access a modern, high-performance frontend without high upfront costs.

If your objectives include improving site speed, enhancing customer experience, and reducing long-term development complexity, Hyvä is the right choice.

Book your free consultation with KiwiCommerce today.
Our Hyvä experts will review your existing storefront and create a clear, tailored adoption plan to help your business grow faster and convert more customers.