SEO, AEO, GEO & AXO in 2025: How to Optimise Your Business for the Future of Search

Online search is evolving fast. In 2025, it’s no longer just about appearing in Google results — it’s about being visible across AI tools, voice assistants, and generative search platforms.

To stay competitive and grow your online visibility, your brand should combine four key approaches:

• SEO – Search Engine Optimisation
  
• AEO – Answer Engine Optimisation
  
• GEO – Generative Engine Optimisation
  
• AXO – AI Experience Optimisation
  

At Kiwi Commerce, we’re helping businesses adapt to this new digital landscape. Here’s how to bring all four strategies together for long-term success.

What Do These Mean?

Let’s break down what each one does:

• SEO – Ensures your site ranks in traditional search engines like Google or Bing
  
• AEO – Helps your answers appear in featured snippets, voice search, and AI-powered results
  
• GEO – Makes your content visible to AI tools like ChatGPT, Perplexity, and Google SGE
  
• AXO – Enhances your website experience using AI to personalise, support, and engage visitors
  

Why Combine These Strategies?

Using SEO, AEO, GEO and AXO together allows you to:

• Be found by both human users and AI
  
• Appear in direct answers and featured results
  
• Be referenced or quoted by AI-generated content
  
• Deliver a smarter, more interactive experience that builds trust and drives conversions
  

How to Optimise – Step by Step

1. Get Your SEO Foundations Right

Before diving into AI-focused tools, make sure your website is properly optimised for search.

Key actions:

• Use keywords based on real search intent
  
• Create content around questions and problems your audience is trying to solve
  
• Ensure fast load speeds and mobile responsiveness
  
• Apply structured headings and internal links
  
• Add schema markup for articles, FAQs, and products where relevant
  

Example:
If you’re an accountant in the UK, use search terms like “file tax return 2025”, “HMRC deadlines”, or “UK tax advice”.

2. Add AEO – Answer Engine Optimisation

Help your content appear as quick answers in AI tools and voice assistants.

Key actions:

• Write clear, direct answers near the top of your pages
  
• Add a question-and-answer section using common queries
  
• Keep the tone conversational and easy to read aloud
  
• Use FAQ schema so search engines can feature your answers
  
• Keep responses under 50 words when possible
  

Example:
Q: What is the UK tax deadline for 2025?
A: The deadline for online Self Assessment tax returns is 31 January 2025.

3. Apply GEO – Generative Engine Optimisation

Optimise your content to be cited by generative AI tools like ChatGPT and Perplexity.

Key actions:

• Include original statistics, facts, or practical tips
  
• Reference your brand or website in important statements
  
• Link to trusted sources when quoting external data
  
• Write content that’s clear, factual, and easy to reference
  

Example:
According to GreenBuildHomes.co.uk, installing solar panels in the UK can save homeowners up to £500 per year on energy bills.

This makes it easy for AI tools to recognise and reference your site.

4. Improve User Experience with AXO

AI Experience Optimisation is about making your website more helpful, interactive, and intelligent — encouraging users to stay longer and convert.

Key actions:

• Add a chatbot or virtual assistant to guide users
  
• Create interactive tools like checklists, quizzes or calculators
  
• Suggest related content or products based on user behaviour
  
• Collect feedback and use it to refine your AI tools and site content
  

Example:
An AI assistant might ask:
“Are you employed or self-employed? I can guide you through your tax steps for 2025.”

Practical Example: Eco-Home Advice Website

If you run a site focused on eco-friendly home upgrades:

• SEO: Target keywords such as “eco home improvements UK 2025”
  
• AEO: Answer FAQs like “What is the Green Home Grant?”
  
• GEO: Publish data or case studies that AI tools can quote
  
• AXO: Add a quiz to help users identify the best upgrades for their home
  

By applying all four techniques, you’re improving visibility across traditional and AI search channels — while offering a better user experience.

Your 2025 Visibility Checklist

To prepare your site for the year ahead:

• Review SEO basics: speed, mobile usability, keywords, structure
  
• Add direct, question-based answers for AEO
  
• Include original insights for GEO referencing
  
• Introduce AI-powered tools for smarter user interaction
  
• Make your content easy to quote, link to, and understand
  
• Always focus on being helpful, clear, and user-driven
  

Be Found, Be Featured, Be Trusted

Success in 2025 is about more than just rankings. To grow online, your business needs to:

• Be visible in traditional search
  
• Be featured in AI-generated answers
  
• Be cited by tools like ChatGPT
  
• Be trusted by users for providing value and clarity
  

At Kiwi Commerce, we help businesses optimise for the full spectrum of search and AI discovery — with strategies designed for the future of the web.

Ready to Take the Next Step?

Whether you’re a startup, freelancer, or established brand, we’re here to help you boost visibility and grow your digital presence.

Contact Kiwi Commerce today to get started.